If you’ve ever felt the creeping weight of burnout in your podcasting journey—or like the spark you started with is dimming—I see you. I’ve been there, and I know firsthand how easy it is to fall out of alignment with your creative flow when life gets busy or the metrics don’t match your effort. But I also know that with a few mindset shifts and systems in place, you can absolutely stay in love with your podcast for the long haul.
In this new season of the Soul Podcasting Podcast, I’m inviting you into deeper conversations—not just about the mechanics of podcasting, but the heart of it. Today’s episode is a continuation of a conversation we started in Episode 32, where we talked about staying creative and burnout-free in podcasting. I’m also following up on our last episode about showing up authentically on the mic and never dimming your light for anyone. Because the truth is, your podcasting voice matters, and the way you care for it—emotionally, mentally, and spiritually—will determine how sustainable this journey feels.
Let’s get into it.
Why This Podcast (and This Season) Looks Different
Before we dive into today’s topic, you might have noticed our fresh podcast cover art—yes, we’ve had a glow-up! That visual shift represents a deeper one happening behind the scenes. This podcast is now intentionally crafted for creatives, thought leaders, CEOs, and purpose-driven podcasters who are not just creating content for content’s sake—but building legacy through voice.
If that’s you? You’re in the right place.
I’m building this space to reflect the kind of support we offer at the Soul Podcasting Collective: soulful, strategic, and built to honor your voice, your purpose, and your growth. So you’ll hear more elevated conversations, mindset shifts, and tools that support your expansion—not just your to-do list.
Signs You’re Falling Out of Love With Your Podcast
Let’s talk real. Have you experienced any of these lately?
Dreading your recording sessions
Procrastinating publishing your next episode
Over-editing or second-guessing everything
Comparing your show to others
Questioning your podcast’s impact or purpose
These are all signs that your creative rhythm may be out of alignment—or that burnout is lurking.
And no, it doesn’t mean you’re not cut out for this. It means it’s time to pause and recalibrate.
How to Stay in Love With Your Podcast
1. Reconnect with Your Podcast Purpose
Before you ever press record again, revisit your why. Why did you start this podcast? What message felt too important to keep to yourself? What kind of transformation did you hope to inspire in your listeners?
Your podcast purpose is your anchor—it keeps you grounded when things get noisy. I recommend journaling or voice-noting your vision again and coming back to it often.
2. Make Space for Your Real Life
One of the biggest creativity killers? Over-scheduling and not accounting for your real human needs. Maybe you’re parenting, running a business, managing clients, or just navigating the emotional ups and downs of being a creator in a loud digital world.
You have permission to build a rhythm that supports your life—not drains it.
That might mean batching your episodes. Or switching from weekly to bi-weekly. Or taking a planned season break. At Soul Podcasting, we help our clients plan podcasting workflows that feel sustainable—not overwhelming.
3. Let Go of Perfectionism
Burnout loves to hide behind perfectionism. It’ll whisper that the audio isn’t polished enough, your delivery needs work, or that your content isn’t “deep” or “valuable” enough. Lies.
Podcasting isn’t about perfection. It’s about presence. It’s about showing up with heart, honesty, and clarity—flaws and all.
Remember: your listeners are human, too. They’re not coming for your perfect production; they’re coming for connection.
4. Automate and Delegate Where You Can
Here’s the game-changing part. You don’t have to do this all alone. From editing to scheduling to client onboarding—there are tools and services that can make your life so much easier.
Let me tell you about one that’s been a total lifesaver for me…
HoneyBook: My Secret to Staying Sane as a Creative CEO
If there’s one tool that’s streamlined the back end of my podcasting business, it’s HoneyBook. From automating workflows and proposals to scheduling meetings and managing client communication—it’s truly my digital assistant.
And the best part? They’ve introduced AI-powered note-taking, so you can keep track of everything without lifting a finger during calls. If you’re a podcaster working with guests, clients, or collaborators—this is the tool you need.
One of the biggest reasons podcasters quit is because they try to do everything. Strategy, editing, show notes, audiograms, publishing… It’s a lot. And you deserve help.
That’s why I created the Soul Podcasting Collective. It’s a boutique podcast agency for creators, thought leaders, and business owners who want done-for-you support that feels like a team, not a transaction.
Whether you need editing, launch strategy, repurposing, or long-term podcast management—we can help you protect your voice and build your show without the burnout.
If you’ve been struggling to show up lately, I want you to know: the world still needs your voice. There’s no timeline you need to follow. There’s no race you need to win.
Take the time to breathe. Reconnect with your “why.” And build rhythms that allow you to enjoy this again.
You’re allowed to evolve. Your podcast can evolve too.
Let’s Chat!
Have you ever hit a burnout point in your podcasting journey? What helped you get back on track? Comment below or DM me on Instagram @soulpodcasting—I’d love to hear your story.
If you’re launching a podcast or refreshing an old one, here’s one small but powerful piece you don’t want to ignore: your podcast description.
As someone who’s been podcasting since 2004—back when we were recording on handheld recorders and uploading audio manually—I’ve seen so many podcasters pour their energy into creating incredible episodes but leave their podcast description as an afterthought. And to be honest, I’ve been guilty of that too in my early podcasting days.
But over time, I learned that knowing how to write a podcast description with intention can make a major difference. It’s one of those simple assets that quietly works in the background, helping you attract the right audience, improve discoverability, and present yourself as a credible voice in your niche.
Whether you’re a CEO, solopreneur, or content creator building your brand authority, your podcast description is not just a summary. It’s a positioning tool. Let’s walk through how to write one that draws people in, builds trust, and supports your broader podcasting and content goals.
Why Your Podcast Description Matters More Than You Think
Your podcast description is your show’s first impression. It tells potential listeners exactly what your podcast is about and whether or not it’s a good fit for them. It also helps podcast platforms like Apple Podcasts and Spotify understand and categorize your show—which means better visibility.
When I launched the Christian Homeschool Moms Podcast over a decade ago, I wrote a simple, heartfelt description that spoke directly to faith-driven homeschooling moms. It wasn’t fancy, but it connected with exactly who I was trying to reach—and it worked.
Later, when I started Her Business Elevated, I knew I needed a shift. That show needed to speak to entrepreneurial women, solopreneurs, and founders ready to step into their CEO identity. That shift in the description alone helped me start attracting the right listeners who were aligned with the content.
You can do the same for your show by being intentional from the beginning.
The 5 Essential Elements of a Powerful Podcast Description
Here’s the five-part framework I use with my podcast coaching clients at Soul Podcasting Collective. Whether you’re starting from scratch or refining an existing description, this formula will guide you toward something strategic and clear.
1. Start With Who It’s For
The best podcast descriptions lead with clarity about the audience. You want your ideal listener to read it and immediately say, “This show is for me.”
Example: “This podcast is for creative entrepreneurs and purpose-driven women ready to grow their brand, expand their voice, and lead with soul.”
Resist the urge to write to everyone. Speak directly to the person you want to serve. That level of clarity is what draws the right audience in.
2. Speak to the Transformation
People don’t just want information. They want transformation. What is your podcast going to help them become, achieve, or understand more clearly?
Example: “Each episode is designed to help you confidently show up online, amplify your message, and turn your content into real influence.”
When I launched Soul Podcasting, I wasn’t just offering tips on mic technique or editing. I was offering a mindset shift around podcasting—a deeper, more intentional way to show up with your voice. And I wanted the description to reflect that.
3. Outline What You Cover
Think of this as your show’s topic list or your core content pillars. Let listeners know what they can expect to hear.
Example: “We cover podcast strategy, soulful branding, content repurposing, storytelling, and CEO mindset—all through the lens of soulful business building.”
This not only sets expectations for your listeners, but it also helps your show show up in relevant searches.
4. Introduce the Host
This is your moment to build trust. Don’t skip it. Even a brief line about who you are helps establish credibility.
Example: “Hosted by Demetria Zinga, a podcast coach and content strategist with over 20 years of experience helping creative founders amplify their voices and grow their brand with purpose.”
If you’re new to podcasting, don’t worry. You don’t have to list decades of experience—just let listeners know who you are and why you care about the topic. That authenticity builds connection.
5. End With a Call to Action
Tell people what to do next. It could be subscribing, listening to a specific episode, or simply tuning in weekly.
Example: “Subscribe now and join us each week for honest conversations, strategic insights, and stories that inspire you to build your business with heart.”
Your description should always close with direction. Make it clear and easy.
A Podcast Description Template You Can Use
Here’s a simple template you can customize to fit your brand and tone:
[Podcast Name] is the go-to show for [your audience] who want to [transformation or result].
Each week, we explore [list 3-5 core topics or themes] to help you [insert outcome or impact]. Whether you’re [scenario or role], or simply looking to [result], this podcast gives you the strategy, inspiration, and support to move forward.
Hosted by [your name], [short host bio and positioning statement], this show brings you authentic conversations, smart insights, and soul-centered strategy to help you grow with clarity and purpose.
Subscribe and start listening today.
Real Examples From My Own Shows
Let’s look at a couple of podcast descriptions I’ve written and why they’ve worked.
Soul Podcasting “The Soul Podcasting Podcast is your guide to podcasting with purpose and growing your brand with strategy and soul. Hosted by podcast coach and content strategist Demetria Zinga, each episode brings you smart podcasting tips, soulful business conversations, and inspiring interviews to help you amplify your voice, build authority, and create lasting impact—without burning out.”
Why it works:
Speaks directly to the transformation and target audience
Positions the host clearly
Highlights the blend of strategy and heart
Her Business Elevated “Her Business Elevated is the podcast for visionary women building impactful brands, thought leadership, and legacy through smart content strategy and CEO mindset work. Hosted by digital marketing strategist Demetria Zinga, this show helps you elevate your presence, refine your message, and lead with purpose.”
Why it works:
Speaks to legacy-driven women
Uses strong, confident language
Emphasizes transformation and leadership
What to Avoid in Your Podcast Description
Here are a few common pitfalls to steer clear of when writing or revising your podcast description:
1. Being too vague Phrases like “a podcast about life, love, and everything in between” don’t give enough direction. Be specific.
2. Overstuffing with keywords Yes, you want your show to be discoverable, but avoid cramming in keywords unnaturally. Write for humans first.
3. Making it too long Keep it concise and compelling. Aim for 125–250 words—just enough to inform and inspire without overwhelming.
4. Using buzzwords without substance Words like “authentic,” “aligned,” and “magnetic” are fine, but without context, they can lose meaning. Ground them in your actual message.
5. Forgetting to highlight the host You are the voice behind the show. Make sure your experience and personality are reflected.
Final Thoughts: Describe With Intention, Podcast With Purpose
Your podcast description is more than filler text—it’s your show’s invitation, your positioning tool, and a key part of your brand message. When it’s done right, it sets the tone for everything else: your episodes, your marketing, and even how you show up as a leader.
At Soul Podcasting Collective, I help creatives and entrepreneurs not just build shows—but build platforms of purpose. And that purpose starts the moment someone lands on your podcast page.
If you’re unsure whether your current description is working for you, or you want help crafting a stronger foundation for your podcast launch, let’s talk. Whether you need a coaching session, done-for-you strategy, or launch support, I’ve got tools to help you show up powerfully and soulfully.
Need help crafting a show description that aligns with your brand and attracts the right audience? That’s exactly what I help my clients do—through launch strategy, podcast coaching, and done-for-you services. Book a discovery call with me or explore my podcast launch packages at Soul Podcasting Collective.
Let’s make your podcast not just sound good—but look and read like the authority it truly is.
You have something important to say. Let your podcast description reflect the value you bring to the table.
Welcome to a new era of podcasting—one where you, the founder, the CEO, the thought leader, step behind the mic not just to teach, but to lead. Where your voice becomes more than a tool for delivery—it becomes a mirror of your leadership, your mindset, and your mission.
At Soul Podcasting Collective, we’re not just about helping you launch a show. We’re here to help you show up as the visionary. And if you’re a podcasting founder who’s ready to grow your brand with purpose and clarity, this post is for you.
Let’s explore why your podcast isn’t just a content channel—it’s a stage for your leadership presence.
Your Voice Is More Than Sound—It’s Strategy
As a founder, your voice isn’t just what your audience hears—it’s what they feel. It carries your energy, your clarity, and your conviction. Whether you realize it or not, your tone, cadence, and message signal something deeper: your level of alignment with your mission.
If you’re unsure or disconnected from your purpose, your audience will pick up on that—even if you’re reading from a perfectly polished script. But when you’re rooted in your “why,” when you speak from clarity and intention, your listeners feel it on a soul level.
And that’s when you stop just “sharing content”—and start building legacy.
Mic Presence Is Leadership in Action
Podcasting is not just about uploading episodes. It’s not about ticking another box on your marketing to-do list. It’s about showing up and leading—episode after episode—with intentionality.
Over the past few years, many podcasts have leaned heavily into the “how-to” territory (and yes, we’ve covered plenty of that here at Soul Podcasting). But now, it’s time for a shift. Because podcasting is no longer just a hobby or a fun marketing add-on. It’s a platform of influence.
You are not just a host. You are not just a teacher. You are a leader.
That’s the lens through which we’re reframing our approach to podcasting—and that’s the transformation I want to walk you through today.
Authenticity: The Real Currency of Thought Leadership
If you’ve ever struggled with “finding your voice” on the mic, you’re not alone. It’s easy to get caught up in production quality and performance. But true connection doesn’t come from a flawless script—it comes from authentic presence.
Your audience doesn’t need you to sound perfect. They need you to sound real. Your credibility isn’t built on robotic precision—it’s built on your humanity.
That means:
Embracing your natural tone.
Leaving room for pauses and imperfections.
Allowing your passion to rise without censorship.
Podcasting is intimate. It’s a one-on-one experience in your listener’s ears. And the more authentic you are, the more resonance you build. That’s where trust lives—and trust is what converts listeners into loyal clients, customers, and advocates.
Why Founders Must Step into the Role of Audio Leader
Too often, I see incredible women founders shrinking behind the mic—dimming their power, softening their message, and treating their voice like a secondary tool rather than the primary driver of brand authority.
But here’s the truth:
🎙 Your mic presence is your thought leadership. 🎙 Your delivery reflects your CEO mindset. 🎙 Your message is what builds your movement.
When you step into the mic as a visionary—not just a narrator—you start building something far beyond an audience. You build a mission-aligned community.
It’s not about gaining followers. It’s about mentoring your listeners through your message. When you podcast with intention, every word, every pause, every shift in tone has purpose. And over time, those micro-moments of connection compound into massive trust and brand visibility.
What Gets in the Way of Authentic Expression?
Let’s be honest: There are a few common traps that block founders from showing up fully in their podcasting leadership. And they’re not just technical problems—they’re mindset issues.
1. Over-polishing to the Point of Disconnection
Many founders try to sound “professional” by editing out every pause, every breath, and every ounce of emotion. But in doing so, they strip away the very thing that makes their voice powerful—presence.
Yes, quality production matters. But overproduction can make you sound mechanical and distant. People don’t connect with perfection. They connect with humanness.
So let your voice breathe. Leave space. Embrace the natural rise and fall of your delivery. That’s how your audience will feel you.
2. Dimming Your Tone to Be More Acceptable
Have you ever been told you’re “too much”? Too passionate? Too intense? Too expressive?
If so, you might unconsciously soften your delivery to avoid judgment. But in doing that, you’re not just playing small—you’re robbing your audience of the real you.
As founders—especially as women of color—we often feel pressure to sound a certain way to be taken seriously. But soulful podcasting is not about fitting a mold. It’s about creating new space for your full voice to be heard.
Your passion is not a liability—it’s your superpower.
Leadership Isn’t a Destination—It’s a Discipline
One of the most beautiful things about podcasting is that it forces you to grow. It asks you to refine your message, clarify your values, and stretch your voice every single week.
And as you evolve, your podcast evolves with you.
Right now, I’m in a season of self-development—reading, listening, enrolling in coaching, and investing in my own leadership. Because I know that if I want my voice to carry more weight, I have to build that strength from the inside out.
Podcasting becomes part of that inner work. It’s not just a place to speak—it’s a space to become.
Why Podcasting Is the Ultimate Brand Authority Builder
Here’s the secret sauce: Podcasting isn’t just content creation. It’s brand elevation.
Done right, your podcast reinforces your values, deepens your message, and positions you as a trusted voice in your niche. It creates long-form, high-impact conversations that build emotional connection far faster than a tweet or Instagram post ever could.
When your delivery is aligned with your purpose, your listeners don’t just consume your content—they follow your lead.
That’s why podcasting is such a powerful tool for visionary founders. It builds movements, episode by episode.
Let’s Recap: 5 Ways to Step into Audio Leadership
Ready to start owning your mic presence like the leader you are? Here’s a quick recap of key takeaways:
Speak with conviction. Your audience can feel whether you’re aligned with your message or just reading copy.
Prioritize presence over perfection. Ditch the robotic scripts and bring your full energy to the mic.
Allow your tone to reflect your passion. Don’t shrink—show up fully.
View your podcast as your leadership lab. This is the space where your personal growth and brand growth intersect.
Lead your community through your voice. Your podcast is your most powerful platform for influence and impact.
Ready to Lead with Your Voice?
At Soul Podcasting Collective, we support thought leaders, founders, and CEOs like you with strategic podcast launch plans, editing, coaching, and content repurposing—all rooted in purpose and soul.
If you’re ready to move beyond checklists and into real impact, we’re here to help you do it with clarity and confidence.
So take a breath. Turn the volume up on your mission. And start showing up on the mic not just as a host—but as a leader.
Let’s podcast with soul. Let’s build with purpose. Let’s lead through voice.
If this resonated with you, subscribe to the Soul Podcasting Podcast, and let’s continue this journey together—episode by episode.
In the meantime:
☕ Grab your favorite drink and binge an episode or two. 🤝 Connect with me on LinkedIn—I love chatting with fellow creatives and change-makers. 🌐 Learn more about how we can work together here at soulpodcasting.com
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports women podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Podcast storytelling is one of the most powerful ways to engage your audience, create emotional connections, and keep listeners coming back for more. Whether you’re recording solo episodes, interviews, or narrative-driven content, the art of storytelling can make your podcast more compelling and memorable.
In this post, we’ll dive into practical ways to incorporate storytelling into your podcast, helping you transform your content from good to unforgettable.
Why Podcast Storytelling Matters
Storytelling isn’t just for books and movies—it’s a fundamental part of human connection. A well-crafted story can:
✔️ Capture attention within the first few seconds ✔️ Make complex topics relatable and engaging ✔️ Create an emotional bond with your audience ✔️ Keep listeners hooked until the very end
If you want your podcast to stand out, you need to master the art of storytelling. So, let’s explore how you can do just that!
1. Start with a Strong Hook
The first 30 seconds of your episode are everything. Think of it as your movie trailer—what’s the juicy detail, shocking twist, or teaser that will make people want to keep listening?
Instead of jumping straight into the main topic, try:
Asking a compelling question
Sharing an intriguing fact
Starting with a short, dramatic anecdote
Example: “What if I told you that one simple storytelling trick could double your podcast engagement overnight?” That’s the kind of hook that keeps people listening.
2. Use Personal Anecdotes
Your audience wants to hear you. They connect with your experiences, challenges, and triumphs. So, whether you’re teaching a lesson or sharing tips, weave personal stories throughout your episodes.
✔️ Share the highs and lows of your journey ✔️ Open up about struggles you’ve overcome ✔️ Show vulnerability—it makes you more relatable
Example: Instead of just explaining how to grow a podcast, tell a story about how you struggled to gain traction and what finally worked for you.
3. Create Relatable Characters
Whether it’s you, your guest, or a listener’s story, introduce characters your audience can connect with. Maybe it’s a solopreneur balancing work and family or a guest who made an inspiring career change.
🎙️ Make your audience feel the character’s journey—describe their emotions, struggles, and victories.
4. Add a Personal Touch with Sound Effects & Music
Think of how a movie uses background music to heighten emotion. The same technique applies to podcast storytelling! Adding subtle sound effects or music can make your content more immersive and dynamic.
✔️ Use soft background music for emotional moments ✔️ Add sound effects to enhance the experience ✔️ Use pauses for dramatic effect
Example: If you’re telling a suspenseful story, a heartbeat sound effect can build anticipation.
5. Keep Your Stories Concise and Engaging
Not every story needs to be long and elaborate. The best podcast stories are clear, engaging, and impactful. Keep these storytelling tips in mind:
✔️ Don’t overcomplicate—get to the point ✔️ Use vivid descriptions to paint a picture ✔️ Keep your audience engaged by varying your tone and pace
A well-told story should feel like a conversation, not a lecture.
6. Practice, Practice, Practice!
Storytelling is a skill, and like any skill, it gets better with practice. The more you tell stories on your podcast, the more natural it will feel.
✔️ Reflect on what works and what doesn’t ✔️ Listen to other great storytellers and learn from them ✔️ Experiment with different storytelling styles to see what resonates with your audience
Ready to Elevate Your Podcast with Storytelling?
If you want your podcast to leave a lasting impact, storytelling is the way to do it. By implementing these techniques, you’ll create immersive podcast experiences that truly resonate with your listeners.
Want more podcasting tips? Connect with me on Instagram and let me know how you’re incorporating storytelling into your podcast! 🎙️✨
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Podcasting is an incredibly powerful way to share your message with the world. Whether you’re starting a podcast to build your personal brand, serve your community, or simply have fun, one thing is clear: you need creative podcast ideas that will keep your audience coming back for more.
But here’s the thing: your podcast isn’t just about talking into a microphone. You’re creating content with a mission. There’s a reason you’re podcasting—whether it’s to inspire, educate, entertain, or inform. In this post, we’ll walk through how to generate creative podcast ideas that resonate with your audience and help you stand out in the competitive podcasting world.
1. Know Your Podcast Mission
Before diving into content ideas, it’s essential to clarify why you’re podcasting. Why do you want your voice to be heard? What do you hope to share with your listeners? Each podcast episode should have a mission, a reason that guides your content creation.
Take a moment to reflect on your purpose. Are you solving a problem? Are you telling stories that need to be shared? Understanding your mission helps you stay consistent with your message, even when the ideas seem a bit random. Trust me—your audience is listening for a reason. They resonate with the underlying message you’re sending out and will help you tremendously in choosing a podcast topic.
2. Create Pillar Content Topics
Once you know your mission, it’s time to start planning your content. This is where creative podcast ideas begin to take shape and you’ll find it easier to b egin choosing a podcast topic. Think of pillar content topics—broad subjects that align with your podcast’s purpose and solve a problem for your audience. These should be the foundational themes that your podcast revolves around.
For example, if your podcast is about self-care, you’ll need to come up with multiple topics within that theme, such as stress management, mindfulness practices, or setting boundaries. By breaking down your broader topic into subtopics, you can create a variety of episodes that all tie back to your central theme.
Here’s an important tip: plan your content in advance. I recommend batching episodes for six months to a year. You’ll need around 24 topics if you’re podcasting bi-weekly, or 48 if you’re releasing episodes weekly. This planning phase will help you avoid the stress of scrambling for new ideas every time you sit down to record.
3. Brainstorm Creative Podcast Ideas
Brainstorming is one of the most exciting parts of content creation, but it can also feel overwhelming if you don’t know where to start. The key is to keep an open mind and jot down every idea that comes to you, no matter how unique or unconventional it might seem.
Start by thinking about current trends in your niche. Is there a new development or emerging issue that’s making waves? What are people talking about on social media or in online communities? Pay attention to frequently asked questions (FAQs) in your industry, as they often highlight common challenges or areas where your listeners need help.
For example, if you’re running a podcast about homeschooling, you might explore topics like “How to Keep Your Kids Engaged in Summer Learning” or “Homeschooling High School: What You Need to Know.” If there’s a specific problem your audience faces, break it down into smaller, actionable solutions.
4. Conduct Keyword Research (Optional but Helpful)
While you might not always be focused on SEO, conducting keyword research can give you valuable insights into what people are searching for. If you want your podcast to have a long-term impact, understanding your audience’s search habits will help you create content that’s more likely to show up in search engines.
Use tools like Google Trends or a keyword research tool like Ubersuggest or Keysearch to find popular topics in your niche. Consider what people are looking for, what questions they’re asking, and how you can begin choosing a podcast topic with these trends. For example, if people are searching for “self-care tips for busy moms,” that could become a great topic to address in one of your episodes.
5. Map Out Your Content Strategy
Once you have a list of potential topics, it’s time to organize them. Mapping out your topics helps ensure you stay on track and maintain consistency throughout the year. Use a tool that works for you—whether it’s Google Calendar, Trello, Asana, or ClickUp. For me, I love using Google Calendar to stay organized. I create separate calendars for production and publication schedules, which helps me keep track of what needs to be recorded and when it should be released.
Mapping out your content strategy gives you a roadmap to follow. You’ll know exactly what episode is coming next, which ensures that you’re always ahead of the game. This organization is particularly important if you’re juggling multiple podcasts or handling other responsibilities.
6. Plan Your First Recording Session
When you’re ready to record your first episode (or your next one), planning is key. I recommend taking the topic you’ve selected and breaking it down into subtopics that you can explore during your recording session. For example, if you’re doing an episode on self-care, you might break it into smaller sections like “Simple Self-Care Routines” or “How to Overcome Guilt Around Taking Care of Yourself.”
Whether you’re recording solo or bringing on a guest, make sure you’re prepared with an outline or script. This will keep you focused and help your audience stay engaged. It also saves time by ensuring you hit all your key points without rambling.
7. Focus on Solving Problems and Providing Value
Creative podcast ideas don’t just come from talking about anything; they come from addressing your audience’s pain points. Whether you’re teaching them a new skill, providing insight into a specific challenge, or offering encouragement during a difficult time, the key is to focus on solving problems and adding value.
For example, if you’re hosting a podcast for entrepreneurs, consider topics that address common struggles like “How to Overcome Imposter Syndrome” or “Building a Successful Brand on a Small Budget.” These topics provide actionable advice that your listeners can apply to their own lives or businesses.
By consistently offering value, you’re not just creating content—you’re building trust with your audience. And that’s how you keep them coming back for more.
8. Leverage Current Events and Trends
To keep your content fresh and relevant, stay up-to-date with the latest trends in your industry. This could mean addressing current news, cultural events, or seasonal topics that resonate with your audience.
For example, when choosing a podcast topic, if you’re a homeschooling podcaster, you might cover timely subjects like “How to Prepare for Back-to-School Season” or “Summer Break Learning Activities for Your Kids.” By connecting your content to what’s happening in the world around you, you can attract a wider audience and spark interesting conversations.
9. Collaborate with Guests
If you’re looking to inject some variety into your podcast, consider collaborating with guests. Bringing in industry experts, thought leaders, or people with unique perspectives can add fresh ideas and deepen the conversation.
Guests can share their experiences, expertise, and stories, which will offer your listeners valuable insights and a different perspective. For example, if you run a health podcast, you might invite a nutritionist to discuss the latest trends in wellness. Or, if you’re talking about personal finance, a guest financial planner could give expert advice on saving for retirement.
10. Experiment with Different Podcast Formats
The format of your podcast can have a huge impact on how creative your content feels. You don’t always have to stick to the same format for every episode. Mix things up with solo episodes, interviews, panel discussions, or even live Q&A sessions.
If you have a guest on, their expertise might steer the conversation in an unexpected direction, leading to fresh content that’s different from your usual style. Exploring different formats not only keeps things interesting for your audience but also for you as a host.
Conclusion About Choosing a Podcast Topic
Creative podcast ideas are the foundation of a successful show. By understanding your mission, brainstorming a variety of topics, and staying organized, you can craft content that resonates with your audience and keeps them engaged. Don’t be afraid to experiment, collaborate, and lean into trends. Your creativity, combined with careful planning, will help you create a podcast that stands out and provides real value to your listeners.
Remember: podcasting isn’t just about filling airtime. It’s about telling stories, solving problems, and creating content that leaves a lasting impression. Keep these tips in mind as you plan your next episode, and watch your podcasting efforts soar!
Resources mentioned on the show
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This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports women podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist here.
In this week’s episode, I hope to help you with brainstorming ideas for your podcast. Here are a few tips you’ll find on the show:
Remember your mission
Create pillar content topics for the year that solves problems
Map it out in your tool of choice then your calendar
Plan your first recording session
Keep brainstorming!
What happens when you know that there will be many weeks and months ahead to fill up your podcast with helpful content for your listeners, but where you will need to make sure to fill up your podcast with incredible content, but the idea of planning is stressing you out a little?
I’m going to give you four very basic tips to help you move forward in that direction toward making sure that you feel more confident.
What do you wanna be talking about so that your audience feels a certain way?
What are you trying to accomplish on your podcast?
Every single episode should be supporting that overall goal. So if you want your audience to feel encouraged, then every episode should be encouraging them.
If you want your audience to feel entertained, then by the end of every episode, your audience should feel really entertained, whether they’re laughing, whether they’re amused.
What is your goal?
Do you want them to feel spiritually fulfilled?
Or do you want them to feel enlightened?
Figure out what that is, because in every single show that you do, the topics will lend themselves into your final goal. Your topics should always be supporting your mission.
Create pillar content topics for the year that solves problems
Here’s what I mean: if you are in the health industry and you are going to be talking about your physical health (such as fitness), mental health, and emotional health, there will be different aspects of health that you will cover on your podcast this year and you’ll want to take those pillar content topics and break them down into subtopics.
Those are the subtopics that are going to solve specific problems for your audience. You’ll want to talk about these topics on your podcast, interview guests if that’s the format you’re using, or just share your own experiences, or find statistics and information online that can help your audience. You may also like to share excerpts from a book that you’ve written and talk about things that are going to help support your listener in solving the problems that they’re having.
Just be sure that the topics that you’re talking about throughout the year are going to help your listener in a very specific and concrete way.
Map out your podcast topics
The next thing is just to make sure that you have enough content. And I am almost 100% positive that you won’t run out of ideas, and there are specific strategies that I use to curate ideas for my podcast from year to year.
I always encourage my clients to have a strong podcast start. So if there are 12 months in a year, how often do you want to release a podcast episode? Figure out the number of episodes you want to publish each month and multiply that times 12 so that you know how many you want to publish in a year.
Whether that number is 48, 24, or something else entirely is completely up to you and your comfort level for your production schedule.
Go ahead and write those down, and type it up into your idea bank, so that when it’s time to actually start finding who’s going to be on that episode to interview about that content piece, or where you’re going to find information for that content piece, you’ll already have the topic provided. Then all you have to do is fill in the missing pieces to create the episode itself.
The idea of topic curation is one of the most basic foundational parts of podcasting but it is what’s going to help you to get a head start and to have a foundation for the year.
You’ll want to make sure that you feel confident in what you’re going to be talking about before you go and fill in the content. (Filling in the content is simply just gathering your interviewees or finding the information that you want to present on your episode.) If you have the topic ideas, then you can create your outlines for each show. Each of these is a very separate step, but in this episode, we’re only talking about brainstorming your topics.
When I first started this podcast about podcasting, I knew that I wanted to initially start with a once-per-week publication schedule. At some point, I kind of tapped back to about twice a month or every other week and we’ll see if I want to revamp that to weekly again. I made sure that I already had 48 episode ideas ready to go. In fact, I’m looking right now at 51 ideas that I have ready to go to talk to you guys about this year. (No excuses for me!)
I can always open this Google Doc that lists all of my episodes. And at any point when I’m ready to start creating outlines for one of those episodes, I already have my topic, I just need to do the research for it and create the outline. And then it’s time for me to record, produce and edit. All I have to do is sit down at my microphone and record this information.
Next, after you’ve created those podcast topics for the year, you kind of have an idea of how many episodes you want. You’ll just want to map it out. Use your tool of choice. That could be your Google Calendar, it could be Trello, Asana, ClickUp, or any project management tool that works for you.
And so I always like to recommend starting with just Google Calendar to begin with and plugging in those days of the week that you plan to, first of all, record based on the topics that you’ve selected for the year and the outlines you’ve created for those topics.
Plan your first recording session
Now it’s time to pick a day that you’re going to edit that episode for the week or whether you’re going to have someone else do that for you. Then, you’ll have a day of the week that your episode is going to be scheduled to be published. Every day that you want your podcast to be published needs to show up on your calendar so that you’re aware that it’s a publication date.
That means your show needs to already have been edited, and ready to release. This could mean that your episode has already been uploaded and scheduled to release that day. This is going to help you stay consistent.
After you brainstorm those podcast topic ideas, make sure you’re consistent with publishing.
Keep brainstorming your podcast topics!
And lastly, just keep on brainstorming.
Just keep right on curating ideas. This is going to look very different for everybody, but it could be that you take one day out of the month to sit down and look in KeySearch to see what people are looking for, or do a Google Keyword Tools, or use some type of search engine optimization tool to help you figure out what people are looking for and what your ideal audience would be searching for so that you have even more ideas that you could add to your content idea bank.
Stay motivated and keep content curation a part of your routine for the days and weeks to come.
🌟Pick up your FREE copy of your Business Clarity Guide before you start your podcast, plus download your Launch Confidently Podcasting Checklist: https://impactpodcastcoach.com/
