What if your podcast wasn’t just a passion project—but a strategic move to grow your business, amplify your brand, and build legacy?
That’s exactly what we unpacked in this episode of The Soul Podcasting Podcast, where I had the pleasure of sitting down with podcast strategist and brand growth expert Chris Jordan.
Chris has worked behind the scenes (and behind the mic) with some of the biggest names in personal development and entrepreneurship—think Lewis Howes, Daymond John, Dr. Benjamin Hardy, and Brandon Turner. With over 5 years in the industry, he’s seen firsthand what works, what fizzles, and what leads to long-term growth.
In our conversation, Chris shared why smart podcasting is more than just uploading episodes and hoping for downloads. It’s about intentional strategy, brand clarity, and knowing your audience deeply. Whether you’re just starting your podcast journey or looking to take your show (or guest appearances) to the next level, this episode is packed with clarity and next steps.
Let’s dive into the biggest takeaways from our conversation.
Smart Podcasting Starts with Strategy
Too many entrepreneurs start podcasting as an afterthought or a fun creative outlet—without any real connection to their business goals. While there’s nothing wrong with loving the process (in fact, it should light you up), Chris emphasizes that strategy is the secret to sustainability.
“A lot of podcasters get stuck because they don’t have a roadmap. They launch without knowing who they’re really talking to, how to reach those people, or how to turn those conversations into growth.”
Smart podcasting isn’t about being everywhere. It’s about being strategically placed where your people already are. It’s about crafting a show that speaks directly to the pain points, desires, and journey of your ideal client—and making sure every episode has a purpose.
Chris encourages podcasters to start by asking:
What role does this podcast play in my brand ecosystem?
How will I move listeners from interest to engagement to action?
Am I showing up with clarity, consistency, and confidence?
Smart podcasting is about alignment. You’re not just showing up to talk—you’re showing up to lead.
Hosting vs. Guesting: Which Builds More Authority?
One of the biggest gems in this episode was Chris’s insight on hosting versus guesting. A lot of entrepreneurs are trying to decide whether to launch their own podcast or simply make the rounds as a guest. The answer? It depends on your brand goals.
Hosting allows you to:
Build deep trust with a consistent audience
Shape your brand narrative over time
Establish yourself as an authority in your niche
But guesting can be just as powerful when done with intention. It gives you access to new audiences, fresh visibility, and a chance to practice sharing your message across diverse platforms.
“Guesting is great for reach. Hosting is great for retention and resonance,” Chris explained. “The key is knowing where you are in your visibility journey and choosing based on that.”
So, how do you decide?
If you’re in the early stages of brand-building, smart podcasting might look like showing up as a high-value guest on relevant shows with aligned audiences.
If you already have a strong brand presence and are looking to deepen your connection, convert listeners into clients, or build a long-term content platform—hosting may be your next best step.
The #1 Mistake New Podcasters Make
Chris has seen a lot behind the scenes. So when I asked him what the biggest mistake was that new podcasters make, he didn’t hesitate:
“Trying to be everything to everyone. The broader the message, the less impact it has.”
Many new podcasters make the mistake of chasing numbers instead of nurturing alignment. They look at download stats and think more = better. But in reality, a niche, aligned audience of 200 people who are truly engaged is more valuable than 10,000 random downloads.
Smart podcasting is about refining your message until it hits the right ears—not more ears.
It’s also about setting realistic expectations. Podcasting is a long game. It builds authority over time. Chris recommends focusing on consistency and quality over viral moments. That’s how you build a brand that lasts.
One Underrated Way to Grow an Aligned Audience
With so much noise in the podcasting space, I asked Chris to share one underrated way podcasters can grow their ideal audience. His answer?
Content repurposing.
“So many podcasters are sitting on gold. They have these amazing conversations but never use them beyond the episode drop.”
Smart podcasting includes a plan for distribution and repurposing. That might look like:
Turning soundbites into reels
Pulling quotes for Instagram or LinkedIn
Writing blog posts (like this one!)
Using transcripts for SEO-rich website content
Sending snippets to your email list
You don’t need to be creating more—you need to be distributing smarter.
Chris also stressed the importance of guest collaboration. “When your guest shares the episode, you expand your reach instantly. Make it easy for them by giving them ready-to-use graphics and audiograms.”
Smart Podcasting = Smart Business
At the heart of this episode was the message that podcasting isn’t just a content tool—it’s a business development tool.
If you want your podcast to work for you, here’s what smart podcasting really looks like:
Clear audience targeting
Strategic calls to action
Seamless connection to your offers or services
Content that positions you as an expert—not just a conversationalist
Metrics that matter (leads, conversations, conversions)—not just downloads
It’s time to stop podcasting just to podcast. And instead, start podcasting with purpose.
Chris Jordan’s Shift in Thinking: A Lesson for Us All
I closed the episode by asking Chris to share a piece of podcasting advice he used to believe—but no longer does. His answer was powerful:
“I used to believe that you had to stick to the same format or structure every single time. But now I realize the best shows evolve. They stay fresh. They follow the energy.”
That’s your permission slip to stay open. To grow. To pivot. To create a show that fits who you are becoming, not just who you were when you started.
Smart podcasting doesn’t box you in. It gives you a platform to evolve in public—with purpose.
Final Thoughts: Build Legacy, Not Just Episodes
This episode with Chris Jordan was a masterclass in what it means to be a soulful, strategic, and smart podcaster.
If you’re a purpose-driven entrepreneur who wants to lead with voice, build real authority, and create a brand with impact, then podcasting might just be your most powerful tool. But only if you approach it with intention.
Here’s your next move:
If you’re considering launching a podcast, ask yourself: What role will this show play in my brand ecosystem?
If you’re already podcasting, evaluate: Am I speaking to the right audience with the right strategy?
If you’re a guest, be sure you’re choosing aligned shows and showing up with value—not just visibility.
And remember, smart podcasting is about leading with clarity, not just creativity.
If this episode resonated with you, share it with a fellow entrepreneur, leave a review, and let’s keep building a movement of purpose-driven voices who know how to lead through the mic.
Catch the full conversation with Chris Jordan on the Soul Podcasting Podcast—available on Apple, Spotify, and all your favorite platforms.
Ready to lighten the load and podcast with more soul?
If you’ve been pouring your heart into your podcast but your listener count feels like it’s stuck on pause, this one’s for you. I see you showing up consistently, creating amazing content, and wondering why your download numbers aren’t reflecting all the love and energy you’re putting into your show.
Here’s the truth: you don’t need a marketing degree or a massive team to grow your podcast. What you need are strategic, soul-aligned growth hacks that actually work – not outdated social media tips or “cross your fingers and hope for the best” methods.
Today, I’m sharing three podcast growth strategies that I’ve seen work over and over again with both my clients and in my own podcasting journey. These aren’t theoretical concepts – they’re practical, actionable strategies you can implement this week to start seeing real movement in your show’s growth.
So grab your coffee, tea, or smoothie, and let’s dive into what’s actually working for podcasters in 2025 and beyond.
Growth Hack #1: Create Shareable Micro Moments
Here’s something that might surprise you: you don’t need more content. You need more shareable moments.
Most podcasters are still stuck in the old way of promoting their shows – dropping a link to their latest episode and hoping people will listen. But in today’s attention economy, that static approach just isn’t cutting it anymore.
Instead, I want you to think like a content curator for your own show. Go into your audio files and clip out 15 to 30 seconds of pure gold – those aha moments that make people stop scrolling and lean in. These could be:
Something emotional that tugs at the heartstrings
A funny moment that makes people laugh out loud
A bold statement that challenges conventional thinking
A punchy piece of advice that feels immediately actionable
The beauty of this approach is that you don’t have to manually scrub through 30-40 minutes of audio to find these gems. Tools like Descript, CapCut, Headliner, and Opus Clip can help you identify these moments and automatically add captions and visuals.
Once you’ve got your micro moments, here’s where the magic happens: post them as Reels on Instagram, create TikToks, share them on LinkedIn. If you had a guest on the episode, tag them – they’ll likely share it with their audience too. And don’t forget to add a simple call-to-action like “full episode in bio” or “listen wherever you get your podcasts.”
These micro moments are golden for discoverability because they help your content travel way farther than a static audiogram ever could. This is how you create podcast content that doesn’t just sit there – it actually circulates and creates movement for your show.
Think about it: when someone sees a 30-second clip that resonates with them, they’re much more likely to seek out the full episode than if they just saw a generic “new episode is live” post. You’re giving them a taste of the transformation they’ll experience when they tune in.
Growth Hack #2: Title Your Episodes Like a Thought Leader, Not a Technician
Your episode title is not a file name – it’s marketing copy. And this is where so many podcasters are leaving growth on the table.
Instead of calling your show “Episode 17: Productivity Tips,” try something like “You’re Not Lazy, You’re Overstimulated: Let’s Rethink Productivity.” See the difference? The second title sparks curiosity, feels more soulful, speaks a deeper truth, and makes people actually want to click.
Start thinking of your podcast titles the same way you would write subject lines for emails or headlines for blog posts. You want that emotional resonance and curiosity to win over just stuffing keywords into your title. Yes, you do want some keywords for SEO purposes, but they shouldn’t be the sole focus of your titles.
Your titles are like hooks – they need to grab attention and make people feel something. They should hint at the transformation or insight waiting inside the episode. They should make your ideal listener think, “This is exactly what I needed to hear today.”
Here are some title formulas that work:
The Reframe Formula: “You’re Not [Common Belief], You’re [Real Truth]”
Example: “You’re Not Behind, You’re Just Getting Started”
The Permission Formula: “It’s Time to [Bold Action]”
Example: “It’s Time to Stop Apologizing for Your Ambition”
The Confession Formula: “What [Industry/Experts] Don’t Tell You About [Topic]”
Example: “What Productivity Gurus Don’t Tell You About Rest”
The Transformation Formula: “How to Go From [Current State] to [Desired State]”
Example: “How to Go From Overwhelmed Entrepreneur to Aligned CEO”
Remember, your title is often the first impression someone has of your episode. Make it count.
Growth Hack #3: Master the Art of Guest Swaps and Cross-Promotion
This is one of the most underused growth strategies in podcasting, and honestly, it’s one of my favorites because it’s so beautifully aligned with building genuine community.
Instead of always reaching for big-name guests who might be hard to book, find a few aligned podcasters in your niche and pitch a simple collaboration. You can reach out with something like: “Hey, let’s do a guest swap and promote each other’s shows this month.”
This could look like:
An actual interview trade where you appear on each other’s shows
Featuring each other in your newsletters
Cross-promoting on social media feeds and stories
Doing Instagram Live conversations together
Creating joint content or challenges
Borrowing someone else’s trusted audience is one of the fastest and most authentic ways to grow your podcast. It’s mutual, it’s community-centered, and it’s low pressure. Plus, it helps you build relationships with other creators in your space, which can lead to ongoing collaborations and support.
I recommend thinking about this quarterly rather than weekly. Maybe each quarter, you identify 2-3 podcasters you’d love to collaborate with and reach out with specific collaboration ideas. This keeps it manageable while ensuring you’re consistently expanding your reach.
The key is finding podcasters who serve a similar audience but aren’t direct competitors. For example, if you have a podcast about entrepreneurship, you might collaborate with someone who focuses on mindset, productivity, or work-life balance. Your audiences will overlap enough to be interested, but you’re not competing for the exact same listeners.
Bonus Tip: Know What’s Working with Real-Time Data
Here’s something that will make you instantly smarter about your podcast growth: actually pay attention to your data. I’m not talking about obsessing over numbers, but noticing patterns that can inform your strategy.
Check your podcast hosting platform – whether that’s Buzzsprout, Captivate, Podbean, Spreaker, or any other host – and look at:
Which episodes are getting more listens
Which titles are actually working
What’s driving the most engagement
How different formats are performing (solo episodes vs. interviews vs. seasonal content)
This data is gold because it tells you what your audience actually wants, not what you think they want. Maybe you’ll discover that your solo episodes get more engagement than interviews, or that certain topics consistently perform better than others.
Use this information to inform your content strategy. If you notice that episodes with certain types of titles get more clicks, create more titles in that style. If solo episodes are crushing it, consider doing more of those. If specific topics are resonating, dig deeper into those themes.
The goal isn’t to become a slave to your analytics, but to use data to validate what’s working and double down on those strategies.
Your Next Steps to Podcast Growth
Growth doesn’t happen overnight, but it does happen consistently when you’re strategic about your approach. These three growth hacks – creating shareable micro moments, crafting thought-leader titles, and building authentic collaborations – are proven strategies that work in 2025’s podcasting landscape.
The question is: which one are you going to try first?
Maybe you’ll start by going through your last few episodes and creating some micro moments for social media. Perhaps you’ll brainstorm new titles for your upcoming episodes using the formulas I shared. Or maybe you’ll reach out to a few podcasters in your space to explore collaboration opportunities.
Whatever you choose, remember that sustainable growth comes from consistency and authenticity. You don’t need to implement all of these strategies at once. Pick one, master it, then add the next one to your toolkit.
Your voice matters, your message deserves to be heard, and your audience is out there waiting for exactly what you have to offer. Sometimes they just need a little help finding you.
So let’s make it happen. Let’s take your podcast from “nice to have” to “can’t miss” content that creates real impact in people’s lives. Your legacy-level platform is waiting – it’s time to claim it.
Which growth hack resonated most with you? I’d love to hear about your next move and celebrate your podcast wins. Your journey to greater impact starts with the next action you take.
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
If you’ve been sitting on that podcast idea, waiting for the “perfect” moment to hit record, I’m here to tell you that moment is now. But before you dive headfirst into the technical side of podcasting and how to plan your podcast, let’s talk about something even more important – the heart and soul behind your show.
As creative entrepreneurs and CEOs, we often get caught up in the how of podcasting that we completely skip the who and the why. Today, I’m sharing the exact framework I use to go from a random idea in my notes app to a published podcast episode that actually lands with the people I want to serve.
So grab your favorite drink – whether that’s your morning matcha, an iced latte, or some sparkling water – and let’s dive into creating a podcast that doesn’t just sound good, but actually shifts culture.
Start with Your North Star: The Vision Behind Your Podcast
Your podcast vision isn’t just some fluffy branding exercise. This is your North Star – the why that fuels every single decision you’ll make about your show, from format and guests to content direction and monetization strategies.
Too many creators jump straight into recording without ever getting clear on their mission, and that’s exactly why so many podcasts fizzle out after a few episodes. When you’re anchored in your mission, you won’t flinch when the algorithm changes, when downloads dip, or when imposter syndrome tries to talk you out of showing up.
Before you even think about pressing record, ask yourself these three foundational questions:
1. What is the soul of this podcast? I use the word “soul” pretty loosely here – I really mean what’s your mission? What’s your purpose? What’s the deeper why behind what you’re doing? This isn’t just about having a topic; it’s about understanding the transformation you want to create in the world.
2. Who am I trying to impact and what do I want them to feel, know, or do because of my show? Get specific here. What’s the final result you hope to achieve? Are you trying to inspire creative entrepreneurs to take bold action? Help busy mamas find their voice? Empower CEOs to lead with more authenticity? The clearer you are on your ideal listener and the transformation you want to create, the more focused your content will be.
3. What are the three themes or values that this podcast will stand for? These become your content pillars – the non-negotiable values that guide every episode you create. Maybe it’s authenticity, community, and bold action. Or perhaps it’s healing, empowerment, and practical strategy. Whatever they are, these values will keep you on track when you’re brainstorming content.
Here’s a journal prompt for you: What is the transformation that I want to offer my listeners every single time I show up?
Remember, your podcast isn’t just content – it’s a container, a frequency, a legacy. Keep that energy in mind as you’re creating each and every show.
Planning Episodes That Actually Transform Lives
Now that you’re crystal clear on your vision, let’s talk about planning episodes that deliver real value. I want you to think of each episode as a mini journey – there’s a starting point, a destination, and your message is the vehicle that gets your listeners there.
Here’s my five-step process for episode planning:
Step 1: Focus on One Clear Transformation
Instead of trying to cover everything under the sun in one episode, focus on one main topic and one transformation. For example, instead of a broad topic like “how to grow your podcast,” I might create something more specific like “Three Organic Ways to Grow Your Podcast Audience This Summer Without Burning Out or Buying Ads.”
See the difference? It’s strategic, specific, and promises a clear outcome. Your listeners will know exactly what they’re getting and why they should stick around.
Step 2: Brain Dump Everything You Know
Open up a document or hit record on a voice note and just start talking about your topic. Don’t edit yourself – this is about letting your ideas flow freely. Get everything out of your head and onto paper (or into audio form). This brain dump becomes your raw material.
Step 3: Identify Your Core Talking Points
From that brain dump, pull out 2-4 core talking points that will become the pillars of your episode. These should build on each other and support your main point. They’re not random thoughts – they should follow a logical flow that helps your audience understand and implement your message.
Step 4: Layer in Your Call to Action (CTA)
Every episode should leave your listener doing one of three things: taking action, reflecting deeply, or wanting to connect with you further. If your episodes aren’t achieving at least one of these outcomes, you might not be getting the results you intended.
Some effective CTAs include:
“DM me on Instagram if this resonated with you”
“Download my free checklist in the show notes”
“Share this episode with a friend who needs to hear it”
The key is making it feel natural and giving your audience a clear next step.
Step 5: Prepare Yourself Energetically
This might be the most skipped part of the process, but it’s absolutely sacred. Your microphone will catch your energy before it even catches your words – that’s real talk.
When I prep to record, I don’t just check my mic levels; I also check my mindset. Am I grounded? Am I present? Am I speaking from a place of wholeness, or is this just hustle energy?
On a practical level, this means:
Making sure I’m hydrated and fed
Doing a few vocal warm-ups (even just humming helps!)
Setting the mood in my space with candles or lighting
Creating a quiet environment free from distractions
Having my outline ready (not a full script, just flow points)
Your voice deserves to be supported, so don’t rush through this part of the process.
Building Systems That Support Your Success
Consistency builds credibility, and it’s so easy to lose momentum when you don’t have systems in place. The way I stay organized is by using a combination of tools and templates that remove decision fatigue and let me focus on my voice.
Organization Tools
I currently use Google Docs and Notion to keep everything organized. Notion helps me plan content by category and month, organize guest pitches and outlines, and track where each episode is in the workflow – from idea to outline to recorded to edited to uploaded to promoted.
Templates Are Your Friend
I use templates for show notes, audiograms, Instagram captions, and promo graphics. Templates equal creative freedom because they remove the decision fatigue. Instead of starting from scratch every time, you can focus your energy on creating amazing content.
File Organization
Create a Google Drive folder system with clearly labeled folders: Episode Outlines, Edited Audio, Promo Assets, Show Notes. Having a place for everything will change the game for your workflow.
Batch Your Tasks
Consider having one day for outlining, one day for recording, and one day for editing or scheduling. This kind of rhythm will save your time and sanity. Even if you’re working with an agency or outsourcing your editing, you’ll still benefit greatly from having a batch scheduling system.
Your Voice Matters – Start Today
If you’ve been waiting for the perfect time to launch or grow your podcast, this is it. You don’t have to do it chaotically – you can actually build your podcast with clarity, intention, and soul.
Whether you’re a creative, solopreneur, or CEO, your voice matters. When you plan with purpose, you make space for your message to have real impact. Your podcast becomes more than just another show in someone’s feed – it becomes a transformational experience that creates real change in people’s lives.
The world needs what you have to offer. Your unique perspective, your experiences, your wisdom – it all matters. But it only matters if you actually share it.
So let’s make this happen. Let’s build something beautiful together. Your voice is your platform, your soul is your strategy, and there’s never been a better time to step into your power as a podcaster.
What transformation are you ready to offer the world? The time is now, and your audience is waiting.
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
No doubt, if you’re curious about this thriving industry—what it’s all about, and why everyone seems to have a mic in front of them these days—you’ve probably asked yourself the question: what is podcasting?
Maybe you already know the basics. Maybe you’ve binged a few of your favorite shows and thought I could do this! Or maybe you’re just covering your bases before launching your own soulful podcast.
Either way, you’re in the right place. Let’s dig deep into this creative medium and answer the question what is podcasting—and why you should absolutely consider starting one of your own.
So, What Is Podcasting Exactly?
At its core, podcasting is a method of distributing audio (and sometimes video) content over the internet. This allows people to subscribe to your show and listen (or watch) on demand—whether they’re commuting, working out, folding laundry, or grocery shopping.
A podcast is typically hosted on a podcast platform or website and can be streamed or downloaded to a device like a smartphone, tablet, or computer. Listeners tune in via apps like Apple Podcasts, Spotify, or even smart speakers.
In other words, what is podcasting? It’s a flexible, on-demand, content-rich experience that lets your voice—and message—travel across the globe.
Here is a video I recorded a while back that can help you figure out what equipment you need to create podcasts.
The Nuts and Bolts of Podcasting
Let’s get the technical part out of the way so we can talk about the juicy benefits (and why I believe this medium is made for soulful entrepreneurs and purpose-driven founders like you).
Podcasting = creating audio content → uploading it to a hosting platform → distributing it to podcast directories → reaching an audience.
And don’t worry—you don’t need a fancy studio to start. The barrier to entry is low, and with a little bit of heart, intention, and strategy, you can launch a professional-sounding podcast that builds trust and connection with your audience.
A Few Benefits of Podcasting
You might be wondering—beyond the basic answer to what is podcasting—why should I invest my time and energy into creating one?
Here’s why:
👉 It’s personal and portable Listeners can take your voice with them anywhere. Whether they’re walking their dog, driving to work, or meal prepping, your words become a companion in their day.
👉 It builds authentic relationships As a podcaster, you have the power to create an intimate space where listeners feel connected to you and your message. Many of my listeners tell me they feel like I’m their life coach in their earbuds—and that kind of trust is priceless.
👉 It elevates your brand Podcasting gives you a platform to showcase your expertise, tell your story, and build authority in your niche.
👉 It helps your audience on a deep level As a podcast host for 17 years now, I’ve received countless messages from listeners who were ready to give up on their business or homeschooling journey—until they heard an encouraging word on one of my episodes.
What is podcasting if not a powerful tool for impact?
What You Need for Listening to Podcasts
From the listener’s perspective, what is podcasting? It’s an accessible, easy-to-enjoy experience.
All you need is a device and an internet connection. You can listen through:
One of the best parts? Many podcasts are free, offering massive value without a paywall. Personally, making my podcasts free has helped me build trust and grow my businesses organically. (Though, private podcast feeds are a great option for premium content or coaching memberships!)
What You Need for Creating Good Podcasts
Now, if you’re ready to flip to the other side of the mic and become the creator, here’s where the magic happens.
After you’ve asked yourself what is podcasting and gotten clear on your vision, here’s what you’ll need to bring your show to life:
1. Choose a Topic or Theme for Your Podcast
Pick a subject you’re passionate about and knowledgeable in. The more connected you are to your content, the more authentic and magnetic your podcast will be.
2. Choose Quality Equipment
You don’t need a $10k studio, but quality sound matters. Start with:
Microphone: Blue Yeti, Shure SM7B, Rode NT1-A, or even a trusty Shure SM58 (which I used for 10+ years!)
Headphones: To monitor your audio and edit precisely.
3. Recording Software
Use a DAW (Digital Audio Workstation) you’re comfortable with:
Your hosting platform will generate an RSS feed to distribute your show to directories like Apple Podcasts and Spotify.
5. Marketing and Promotion
If a podcast drops but no one knows it exists…does it make an impact?
You’ll need to promote your show:
Social media
Guesting on other podcasts
Collaborations
Email marketing
6. Consistency and Dedication
Podcasting is a long game. Success comes from showing up, delivering value consistently, and refining your craft over time.
What is podcasting if not a journey of commitment, growth, and evolution?
What’s In It for Me?
Now that you understand what is podcasting, you’re probably asking: how will it serve me and my business?
Great question. Here’s what podcasting has given me personally:
Professional Growth
Podcasting challenges me to continue learning and showing up as a leader in my space.
Deeper Connections and Networking
Podcasting opens doors to conversations, collaborations, and relationships I might not have formed otherwise.
Improved Communication Skills
Over time, I’ve become more comfortable speaking, thinking on my feet, and expressing my message clearly.
Space to Grow Into My Topic
Podcasting allows you to develop your voice and thought leadership organically, episode by episode.
Human Connection with Your Audience
Your podcast becomes a vehicle for authenticity. Your listeners will hear your heart—not just your marketing messages.
Added Credibility
Podcasting elevates your authority both with your community and search engines.
When people Google you or your business, having a podcast attached to your name signals leadership, commitment, and expertise.
For me, these benefits have been more than worth the time and energy I pour into my podcasts. Seventeen years later, I’m still podcasting—because the impact continues to multiply.
Get Started with Your Own Podcast
Since 2020, podcasting has experienced a massive boom—and it’s not slowing down. The world is craving authentic, human-centered content—and there’s never been a better time to step behind the mic.
Now that we’ve thoroughly answered what is podcasting, you may feel inspired to launch your own show. If so, I’d love to help!
My team and I offer podcast coaching and launch services to help you create a soulful podcast that amplifies your voice and your mission. We can help you go from idea to launched show in just two weeks!
So, to sum it up one more time: what is podcasting?
It’s an intimate, flexible, powerful medium that lets you connect with an audience in an authentic, lasting way. It’s a space where your voice, your story, and your heart can make an impact far beyond your local circle.
And it’s an adventure—one I believe every thought leader, entrepreneur, and mission-driven creator should consider taking.
Are you ready to start yours?
If this post inspired you, I’d love to hear from you. Leave a comment below and share what your podcast idea is—or reach out if you’d like support in bringing it to life. 🎙️
Ready to get booked or need help prepping for your next interview? At Soul Podcasting Collective, we help creatives and CEOs elevate their voice, clarify their message, and prepare for podcast interviews with confidence. Want support launching your media kit or practicing your story flow? Let’s co-create something powerful. Contact us here.
Because building a podcast should fuel your soul, not drain it.
If you’re a visionary leader, founder, or CEO who’s ever whispered, “I’d love to start a podcast, but I don’t have the time or energy to keep up with it,” this post is for you. If you’ve already launched your show but feel the creeping fatigue and creative burnout, this post is especially for you.
As a founder, your energy is your currency. You steward ideas, people, vision, decisions—and yes, sometimes exhaustion. And when podcasting becomes just another item on an already overwhelming to-do list, it can deplete the very creative spark you’re trying to amplify.
But here’s the truth: podcasting can also be one of the most creative, energizing platforms in your business—if you approach it with intention and strategy. I know this firsthand. After nearly two decades creating and hosting eight personal podcasts (plus many more behind the scenes for clients), I’ve learned how to build a show that protects my creative energy, honors my rhythms, and feels aligned—not exhausting.
In this post, I’m going to share some of the most practical lessons I’ve learned to help you protect your energy as a podcaster, so that your show can become a soulful extension of your leadership—not a source of stress.
The Hidden Energy Leak No One Talks About
Most of the burnout in podcasting doesn’t come from hitting record. It comes from everything else:
The back-and-forth scheduling
The endless follow-ups
The “wait, did they even sign the contract?” chaos
The tech frustrations
The editing marathons
The trying-to-do-it-all-alone syndrome
Sound familiar?
That’s why I started using tools like HoneyBook to automate my client onboarding, proposals, and production workflows. It’s been a game changer in protecting my time and energy (and you can grab 30% off here—you’ll thank yourself later!).
But even more important than tools are the mindset shifts that help you honor your energy as a leader and a creator.
Signs You’re Leaking Creative Energy in Your Podcast Workflow
Before you can fix it, you have to spot it. Here are a few signs that your podcast workflow may be quietly draining you:
1️⃣ You’re doing everything by yourself.
If you’re still editing out every “um,” scheduling every guest, writing every show note, uploading to multiple platforms—you are not just a host. You’ve become an unpaid production team. And that’s not sustainable.
2️⃣ You’re inconsistent because podcasting feels heavy.
You skip weeks. You push back launches. You ghost your audience—not because you don’t care, but because you feel exhausted. You don’t need more hustle; you need more support.
3️⃣ You’re stuck in perfectionism.
If every episode has to be a masterpiece, you’ll spend endless hours editing, rewriting, and doubting yourself. That kills momentum and drains your spark. Remember: done is better than perfect.
What Protecting Your Creative Energy Actually Looks Like
Now, let’s flip the script.
Here’s what it looks like to podcast in a way that gives you energy, rather than steals it:
Batch Recording = Creative Freedom
One of the biggest shifts I made was embracing batch recording.
In my early podcasting days (shoutout to my homeschool podcast era!), I recorded week to week—waiting for inspiration to strike, scrambling to record at night after putting my daughter to bed. It was unsustainable and led to burnout.
Now, I block off 1-2 mornings a month, light a candle, grab my tea, and batch multiple episodes in flow. No multitasking. No rushing. Just pure creative space.
Batching protects your momentum. When you’re in your groove, ideas flow faster, and you walk away energized instead of depleted.
If you’re balancing leadership, team meetings, and launches, batching helps you stay in CEO mode while still consistently showing up for your audience.
Let Go of What Doesn’t Serve You
Yes, I still edit my own podcasts—because I genuinely love it. Editing is part of my creative process.
But here’s what I don’t do anymore:
I don’t design all my own graphics.
I don’t do every piece of repurposing myself.
I don’t touch every moving part of my show.
Why? Because trying to do it all was exhausting—and it pulled me away from what I really wanted to do: create content and connect with my audience.
Today, I happily delegate graphic design and other tasks that don’t fuel me. I stay in my zone of genius and encourage my clients to do the same. That’s why at Soul Podcasting Collective, we offer done-for-you editing, repurposing, and SEO show notes—so our clients can stay in their creative flow while we handle the tech and admin.
Design a Podcast That Matches YOUR Energy
One of the most liberating lessons I’ve learned is that you get to design a podcast that matches your energy— not someone else’s blueprint.
There were seasons when 15-minute solo episodes gave me life. Other times, long-form interviews felt right. Currently, I lean toward shorter, story-driven, soul-led episodes because that’s what feels light and aligned for me (and my audience loves them).
You don’t need to chase trends or algorithms. You don’t need to stick to a formula that doesn’t feel authentic.
Listen to what’s stirring in you—and trust that. Simplifying your format gives your show room to breathe and evolve with your seasons—not just your strategy.
Honor Your Creative Rhythms
Another major energy drainer? Recording when you’re tired or depleted.
In my early years, I used to squeeze podcasting into every possible window—between client calls, homeschool activities, even late nights. The result? Forced creativity that felt soul-sucking.
Now, I pay close attention to my rhythms. I know I’m at my creative best in the early morning, so I block off that time to record. For example, this very post is being written at 8:30 a.m. when the house is quiet and my energy is high.
If I’m not in the zone, I don’t record. Period. Because energy transfers into your audio—your listeners can feel whether you’re inspired or just going through the motions.
Protecting your energy means honoring your cycles, your headspace, and your creative capacity—and giving yourself grace when you need to rest.
Don’t Obsess Over Metrics—Focus on Meaningful Impact
One final energy trap to avoid? Obsessing over downloads, likes, and algorithm performance.
Of course, I track some data—but I focus on engagement and resonance. The most valuable metric to me? The DMs and feedback that say:
“Your episode helped me pivot my strategy.” “I finally felt seen after listening to your show.”
That’s the data that matters. Podcasting isn’t a vanity metric machine for me—it’s a legacy-building platform. And it can be for you too.
You don’t need to go viral. You need to go deep.
You Don’t Have to Do This Alone
If you’re feeling stretched thin—trying to do it all, please every platform, and hustle your way through another season—I want you to pause. Breathe. Remember:
👉 You don’t need to hustle your way to success. 👉 You can podcast with flow, rhythm, and joy. 👉 You deserve to protect your creative energy and build something that fuels you.
We’re not just an editing service. We’re your creative partners—helping founders, authors, and thought leaders protect their energy while still showing up powerfully.
Done-for-you editing
Episode repurposing
SEO-aligned show notes
You record. You hand it off. We take care of the rest—beautifully and strategically.
Final Word: You Have Permission to Protect Your Energy
Your voice matters. Your message matters. But your well-being also matters.
You are not required to sacrifice your sanity, time, or soul to maintain a show.
If you’re ready to shift into a new way of creating, we’d love to support you. You can explore more of what we offer at soulpodcasting.com, or connect with me directly—I’d love to hear your vision and help bring it to life.
And if you take away nothing else from this post, remember this:
✨ You don’t need to go viral. You need to go deep. ✨ You don’t need to create from depletion. You get to create from overflow. ✨ Podcasting can fuel your soul—not drain it.
I’m cheering you on. Here’s to editing less, expressing more, and building a podcast that aligns with your purpose and your season.
Happy podcasting!
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
