This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports women podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Download your Launch Confidently Podcasting Checklist
Women rise up! I believe this episode is just for you! I truly believe you have purpose. Combined with your passion to share your truth, you can rise up and be a blessing to the masses through the power of your voice, and through podcasting.
This show is to inspire you to do just that. I discussed a few tips such as…
🌟Pick up your FREE copy of your Business Clarity Guide before you start your podcast, plus download your Launch Confidently Podcasting Checklist: https://impactpodcastcoach.com/
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Podcasting is an incredibly powerful way to share your message with the world. Whether you’re starting a podcast to build your personal brand, serve your community, or simply have fun, one thing is clear: you need creative podcast ideas that will keep your audience coming back for more.
But here’s the thing: your podcast isn’t just about talking into a microphone. You’re creating content with a mission. There’s a reason you’re podcasting—whether it’s to inspire, educate, entertain, or inform. In this post, we’ll walk through how to generate creative podcast ideas that resonate with your audience and help you stand out in the competitive podcasting world.
1. Know Your Podcast Mission
Before diving into content ideas, it’s essential to clarify why you’re podcasting. Why do you want your voice to be heard? What do you hope to share with your listeners? Each podcast episode should have a mission, a reason that guides your content creation.
Take a moment to reflect on your purpose. Are you solving a problem? Are you telling stories that need to be shared? Understanding your mission helps you stay consistent with your message, even when the ideas seem a bit random. Trust me—your audience is listening for a reason. They resonate with the underlying message you’re sending out and will help you tremendously in choosing a podcast topic.
2. Create Pillar Content Topics
Once you know your mission, it’s time to start planning your content. This is where creative podcast ideas begin to take shape and you’ll find it easier to b egin choosing a podcast topic. Think of pillar content topics—broad subjects that align with your podcast’s purpose and solve a problem for your audience. These should be the foundational themes that your podcast revolves around.
For example, if your podcast is about self-care, you’ll need to come up with multiple topics within that theme, such as stress management, mindfulness practices, or setting boundaries. By breaking down your broader topic into subtopics, you can create a variety of episodes that all tie back to your central theme.
Here’s an important tip: plan your content in advance. I recommend batching episodes for six months to a year. You’ll need around 24 topics if you’re podcasting bi-weekly, or 48 if you’re releasing episodes weekly. This planning phase will help you avoid the stress of scrambling for new ideas every time you sit down to record.
3. Brainstorm Creative Podcast Ideas
Brainstorming is one of the most exciting parts of content creation, but it can also feel overwhelming if you don’t know where to start. The key is to keep an open mind and jot down every idea that comes to you, no matter how unique or unconventional it might seem.
Start by thinking about current trends in your niche. Is there a new development or emerging issue that’s making waves? What are people talking about on social media or in online communities? Pay attention to frequently asked questions (FAQs) in your industry, as they often highlight common challenges or areas where your listeners need help.
For example, if you’re running a podcast about homeschooling, you might explore topics like “How to Keep Your Kids Engaged in Summer Learning” or “Homeschooling High School: What You Need to Know.” If there’s a specific problem your audience faces, break it down into smaller, actionable solutions.
4. Conduct Keyword Research (Optional but Helpful)
While you might not always be focused on SEO, conducting keyword research can give you valuable insights into what people are searching for. If you want your podcast to have a long-term impact, understanding your audience’s search habits will help you create content that’s more likely to show up in search engines.
Use tools like Google Trends or a keyword research tool like Ubersuggest or Keysearch to find popular topics in your niche. Consider what people are looking for, what questions they’re asking, and how you can begin choosing a podcast topic with these trends. For example, if people are searching for “self-care tips for busy moms,” that could become a great topic to address in one of your episodes.
5. Map Out Your Content Strategy
Once you have a list of potential topics, it’s time to organize them. Mapping out your topics helps ensure you stay on track and maintain consistency throughout the year. Use a tool that works for you—whether it’s Google Calendar, Trello, Asana, or ClickUp. For me, I love using Google Calendar to stay organized. I create separate calendars for production and publication schedules, which helps me keep track of what needs to be recorded and when it should be released.
Mapping out your content strategy gives you a roadmap to follow. You’ll know exactly what episode is coming next, which ensures that you’re always ahead of the game. This organization is particularly important if you’re juggling multiple podcasts or handling other responsibilities.
6. Plan Your First Recording Session
When you’re ready to record your first episode (or your next one), planning is key. I recommend taking the topic you’ve selected and breaking it down into subtopics that you can explore during your recording session. For example, if you’re doing an episode on self-care, you might break it into smaller sections like “Simple Self-Care Routines” or “How to Overcome Guilt Around Taking Care of Yourself.”
Whether you’re recording solo or bringing on a guest, make sure you’re prepared with an outline or script. This will keep you focused and help your audience stay engaged. It also saves time by ensuring you hit all your key points without rambling.
7. Focus on Solving Problems and Providing Value
Creative podcast ideas don’t just come from talking about anything; they come from addressing your audience’s pain points. Whether you’re teaching them a new skill, providing insight into a specific challenge, or offering encouragement during a difficult time, the key is to focus on solving problems and adding value.
For example, if you’re hosting a podcast for entrepreneurs, consider topics that address common struggles like “How to Overcome Imposter Syndrome” or “Building a Successful Brand on a Small Budget.” These topics provide actionable advice that your listeners can apply to their own lives or businesses.
By consistently offering value, you’re not just creating content—you’re building trust with your audience. And that’s how you keep them coming back for more.
8. Leverage Current Events and Trends
To keep your content fresh and relevant, stay up-to-date with the latest trends in your industry. This could mean addressing current news, cultural events, or seasonal topics that resonate with your audience.
For example, when choosing a podcast topic, if you’re a homeschooling podcaster, you might cover timely subjects like “How to Prepare for Back-to-School Season” or “Summer Break Learning Activities for Your Kids.” By connecting your content to what’s happening in the world around you, you can attract a wider audience and spark interesting conversations.
9. Collaborate with Guests
If you’re looking to inject some variety into your podcast, consider collaborating with guests. Bringing in industry experts, thought leaders, or people with unique perspectives can add fresh ideas and deepen the conversation.
Guests can share their experiences, expertise, and stories, which will offer your listeners valuable insights and a different perspective. For example, if you run a health podcast, you might invite a nutritionist to discuss the latest trends in wellness. Or, if you’re talking about personal finance, a guest financial planner could give expert advice on saving for retirement.
10. Experiment with Different Podcast Formats
The format of your podcast can have a huge impact on how creative your content feels. You don’t always have to stick to the same format for every episode. Mix things up with solo episodes, interviews, panel discussions, or even live Q&A sessions.
If you have a guest on, their expertise might steer the conversation in an unexpected direction, leading to fresh content that’s different from your usual style. Exploring different formats not only keeps things interesting for your audience but also for you as a host.
Conclusion About Choosing a Podcast Topic
Creative podcast ideas are the foundation of a successful show. By understanding your mission, brainstorming a variety of topics, and staying organized, you can craft content that resonates with your audience and keeps them engaged. Don’t be afraid to experiment, collaborate, and lean into trends. Your creativity, combined with careful planning, will help you create a podcast that stands out and provides real value to your listeners.
Remember: podcasting isn’t just about filling airtime. It’s about telling stories, solving problems, and creating content that leaves a lasting impression. Keep these tips in mind as you plan your next episode, and watch your podcasting efforts soar!
Resources mentioned on the show
Download your Launch Confidently Podcasting Checklist
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Podcasting is a powerful medium for sharing knowledge, storytelling, and building a community. One of the most engaging formats for podcasts is the interview style, where hosts bring on guests to share their insights, experiences, and expertise. But if you’re wondering how to find podcast guests who are a perfect fit for your show, this guide will walk you through the process step by step.
1. Define Your Ideal Guest Profile
Before reaching out to potential guests, it’s crucial to determine what kind of guest will add value to your podcast. Ask yourself:
Who is my target audience?
What topics are they most interested in?
What type of guests would my listeners find credible and engaging?
Consider industry experts, influencers, authors, entrepreneurs, or even everyday people with extraordinary stories. By defining the characteristics of an ideal guest, you can be more strategic in your outreach.
2. Research and Identify Potential Guests
Once you have a clear guest profile, the next step is learning how to find podcast guests. Here are some effective ways to discover them:
a) Leverage Your Network
Start by looking within your own network. Think about:
Colleagues, mentors, or business connections.
Past collaborators or clients.
Friends who are experts in relevant fields.
b) Browse Social Media Platforms
Platforms like LinkedIn, Twitter, and Instagram are goldmines for finding thought leaders and experts. Search for hashtags relevant to your niche and engage with people who are actively sharing valuable content.
c) Use Online Podcast Directories and Communities
Several online platforms help podcasters connect with guests, including:
Podchaser – A comprehensive directory where you can find and connect with guests who have appeared on other podcasts.
MatchMaker.fm – A service designed to match podcasters with potential guests.
Podcast Guests – A website that connects podcasters with subject matter experts.
d) Explore Blogs and Publications
Look for industry blogs, magazines, and books in your niche. Authors and bloggers are often looking for exposure and may be open to podcast interviews.
e) Attend Networking Events and Conferences
Industry conferences, webinars, and networking events are excellent places to meet potential guests. Many speakers at these events are knowledgeable and looking for more ways to share their expertise.
3. Develop a Strong Outreach Strategy
Finding potential guests is just the beginning. You need to reach out to them in a way that grabs their attention and encourages them to say yes.
a) Craft a Personalized Pitch
When reaching out, avoid generic messages. Instead, personalize your invitation:
Mention why you believe they are a great fit for your podcast.
Highlight how the interview will benefit them (exposure, promotion, etc.).
Include a brief description of your audience and previous guests.
Example:
Subject: Invitation to Be a Guest on [Your Podcast Name]
Hi [Guest’s Name],
I hope you’re doing well! I’m [Your Name], host of [Podcast Name], where we talk about [brief description of your podcast topic]. I’ve been following your work on [mention specific work or content], and I think our audience would love to hear your insights on [specific topic].
I’d love to invite you to be a guest on my show. The interview would be about [duration], and we can schedule at a time that works best for you. Let me know if you’re interested, and I’d be happy to share more details!
Looking forward to hearing from you.
Best, [Your Name]
b) Make It Easy for Guests to Say Yes
Reduce friction in the booking process by:
Providing a simple way to schedule the interview (using tools like Calendly or Acuity Scheduling).
Explaining the format and structure of the interview in advance.
Reassuring them that it will be a relaxed and enjoyable conversation.
4. Utilize Guest Outreach Calls
If you’re looking to scale your guest booking process, consider posting a guest call on platforms where potential guests are active:
LinkedIn posts
Facebook groups for podcasters
Your podcast’s website or newsletter
However, be prepared to filter through numerous requests and establish a vetting system.
5. Build Long-Term Relationships with Guests
Once you’ve booked a guest, maintain a strong relationship by:
Sending a thank-you note after the interview.
Promoting their work when you publish the episode.
Keeping in touch for future collaborations.
Many podcasters develop a network of past guests who continue to refer others or return for follow-up interviews.
Conclusion
Knowing how to find podcast guests takes effort, but with a strategic approach, you can consistently book high-quality interviews that captivate your audience. Define your ideal guest, research effectively, craft compelling outreach messages, and build lasting relationships. Over time, this process will become second nature, helping your podcast grow and thrive.
Are you looking for more podcasting tips? Subscribe to my newsletter for exclusive insights on growing your podcast and finding top-notch guests!
Resources mentioned on the show
Download your Launch Confidently Podcasting Checklist
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
Finding Podcast Guests
If you’re a podcaster looking to add variety, expertise, and new perspectives to your show, inviting guests is one of the best strategies you can employ. Finding podcast guests can seem daunting at first, but with the right approach, you can consistently book high-quality guests who will bring value to your audience. Whether you’re launching your podcast or you’re an experienced podcaster looking to refine your process, this guide will walk you through finding, reaching out to, and booking great guests for your show.
Why Having Podcast Guests is Valuable
Before diving into the best ways to find guests, let’s explore why guest episodes are so powerful:
They Provide Valuable Insights – A guest brings fresh perspectives, expertise, and unique experiences to your audience.
They Expand Your Reach – Guests share episodes with their networks, introducing your podcast to new listeners.
They Relieve Some Content Pressure – Having a guest means you don’t have to create all the content yourself.
They Help Build Credibility – Featuring well-known or respected industry figures boosts your authority.
They Create Engaging Conversations – A dynamic discussion often makes for more engaging content than solo episodes.
Now that we’ve covered the benefits, let’s talk about how to find the right guests for your podcast.
Where to Find Podcast Guests
There are many avenues for discovering potential guests, and here are some of the best ways to find high-quality ones:
1. Tap Into Your Existing Network
Start with people you already know—colleagues, industry friends, or fellow content creators. If someone in your circle has valuable insights to share, they could make a great guest.
2. Use Social Media
Platforms like LinkedIn, Twitter, and Instagram are fantastic places to find potential guests. Look for industry professionals who actively engage with their audience and share insights that align with your podcast’s theme.
LinkedIn – Ideal for finding professionals and thought leaders.
Twitter/X – A great place to find trending voices in your industry.
Instagram – Check out influencers who discuss topics related to your podcast.
3. Join Podcast Guest Directories
Several platforms connect podcasters with potential guests, making it easier to find people who are actively seeking opportunities to appear on podcasts. Some of the best directories include:
Podchaser – A database of podcasters and potential guests.
MatchMaker.fm – Connects podcasters with guests.
Podcast Guests – A platform that matches podcasters with experts looking to speak on shows.
4. Look at Your Past Guests’ Networks
If you’ve already had a great guest on your show, ask them if they know someone else who would be a good fit. Personal recommendations can lead to excellent new guests.
5. Monitor Blogs and YouTube Channels
People who create content similar to your podcast’s niche—such as bloggers and YouTubers—are often eager to collaborate. They already have an audience and expertise, making them great candidates.
6. Reach Out to Authors & Experts in Your Niche
If there’s a new book in your field, reach out to the author for an interview. Many authors are eager to promote their books and will gladly appear on your show.
7. Engage in Online Communities and Forums
Join Facebook groups, Reddit communities, and industry-specific forums. Engaging in these spaces allows you to connect with thought leaders and subject matter experts.
8. Check Out Conference Speakers
Look at speakers from industry events and conferences. If someone recently presented on a topic that aligns with your podcast, they may be interested in joining as a guest.
How to Reach Out to Potential Guests
Once you’ve found potential guests, the next step is reaching out in a way that increases the likelihood of getting a “yes.” Here’s how to craft a compelling outreach message:
1. Personalize Your Message
Avoid sending generic messages. Show that you’re familiar with their work by mentioning a recent blog post, book, or social media post they’ve shared.
2. Clearly Explain the Podcast’s Purpose
Briefly introduce your podcast, its audience, and the type of content you cover. Let them know why they would be a great fit.
3. Highlight What’s in It for Them
Explain how being on your podcast benefits them. Whether it’s exposure, a chance to promote their book, or engaging with a new audience, make it clear.
4. Provide Logistics Upfront
Let them know how long the interview will take, the format, and any technical requirements.
5. Keep It Short and Concise
People are busy, so keep your email or DM short, to the point, and easy to respond to.
Sample Outreach Email:
Subject: Invitation to Be a Guest on [Podcast Name]
Hi [Guest’s Name],
I’m [Your Name], host of [Podcast Name], where we explore [brief description of your podcast]. I’ve been following your work on [mention a blog post, book, or recent achievement], and I think your insights on [specific topic] would be incredibly valuable to my listeners.
I’d love to invite you as a guest for a [length of interview] discussion on [topic]. It’s a great opportunity to share your expertise with our audience of [audience size/type].
Would you be interested? We can schedule at your convenience. Let me know what works for you!
Best, [Your Name] [Your Podcast Website]
Preparing for the Interview
Once your guest agrees, preparation is key to a smooth and engaging interview.
Research Your Guest – Read their books, blogs, and social media to understand their perspective.
Prepare Thoughtful Questions – Ask open-ended questions that encourage storytelling and deep discussion.
Test Your Equipment – Ensure your audio and video setup is working perfectly before the interview.
Share Details in Advance – Let them know the format, potential questions, and recording logistics.
Maximizing Your Guest’s Impact
After the episode is recorded and published, take steps to maximize its reach:
Share the Episode Widely – Post on social media, email your subscribers, and promote it on your website.
Encourage Your Guest to Share – Provide them with shareable graphics and direct links.
Repurpose the Content – Turn key insights into blog posts, social media snippets, or even short video clips.
Conclusion
Finding podcast guests is a crucial part of building an engaging and successful podcast. By using social media, guest directories, personal networks, and outreach strategies, you can book high-quality guests who add value to your audience. Be strategic, persistent, and professional in your approach, and over time, you’ll build a strong network of guests eager to be part of your show. Happy podcasting!
Write something…
Resources mentioned on the show
Download your Launch Confidently Podcasting Checklist
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist below.
In today’s digital landscape, repurposing content is a smart strategy to maximize reach. One of the most effective ways to do this is by transforming your podcast to video format. Video content has a higher engagement rate, increases discoverability, and gives your podcast an extra edge across platforms like YouTube, Instagram, and TikTok. In this guide, we’ll walk you through the steps to convert your podcast to video seamlessly.
Why Convert Your Podcast to Video?
1. Increased Audience Reach
Many people prefer watching videos over listening to audio-only content. By repurposing your podcast to video, you can tap into a wider audience on platforms like YouTube and social media.
2. Higher Engagement
Videos tend to generate more interactions, such as likes, comments, and shares, making your content more visible and shareable.
3. SEO Benefits
Search engines prioritize video content, meaning your podcast can gain more traction when converted into video format.
How to Convert Your Podcast to Video
Step 1: Choose Your Video Format
There are multiple ways to transform your podcast to video:
Static Image with Audio: A simple way to get started is by pairing your podcast audio with a branded image or an animated waveform.
Slideshow Video: Add relevant visuals, images, and text overlays to complement your podcast’s topic.
Talking Head Video: If you record your podcast on video, you can showcase yourself or your guests speaking.
Animated or Illustrated Video: For a dynamic and creative approach, consider using animations or motion graphics.
Step 2: Use Editing Software
To create a professional-looking podcast to video, use software like:
Adobe Premiere Pro (advanced editing features)
Camtasia (user-friendly and great for beginners)
Canva or Kapwing (easy tools for adding graphics and captions)
Descript (great for editing audio and video together seamlessly)
Step 3: Add Engaging Elements
Captions: Many viewers watch videos on mute, so captions help retain engagement.
Visual Branding: Include logos, color schemes, and intros/outros. (you can do this on Canva!)
Relevant B-Roll Footage: Use stock footage or relevant clips to enhance storytelling.
Step 4: Optimize for SEO & Social Sharing
YouTube Optimization: Add keywords in the title, description, and tags.
Social Media Snippets: Cut short, engaging clips for Instagram, LinkedIn, and TikTok.
Embed on Your Website: Boost your site’s SEO by embedding your videos in blog posts.
Final Thoughts
Transforming your podcast to video doesn’t have to be overwhelming. Whether you’re keeping it simple with static visuals or producing high-quality talking-head content, repurposing your podcast in video format is a powerful way to expand your reach, improve engagement, and grow your brand. Start implementing these strategies today and watch your podcast gain a whole new audience!
Are you ready to take your podcast to the next level with video content? Let’s connect and make it happen!
This podcast is sponsored by Faith Media and Impact Podcast Coach, a service that supports women podcasters to boldly share their voices and their powerful messages through the medium of podcasting. Find out more about our podcast coaching services and courses, and download your free Launch Confidently Podcasting Checklist here.
Since I’ve had a few people reach to ask how to create a video podcast, I thought I would share that on this week’s episode. Turning an audio podcast into a video is one way to repurpose content and make it shareable on more platforms.
Here are a few tips I’ll be sharing on this show…
Reasons you may want to create a video podcast
Ways to record video
The process (start-to-finish) of creating a video podcast for distribution on important platforms
Reasons to create a video podcast
Creating a podcast can be a fun venture, and there are many steps to think about when it’s just audio. How about when you add video to the mix?
Although adding video makes things a bit more complicated (when it comes to editing), video podcasts have a lot of benefits and add to the user experience. Here are a few reasons to create video podcasts:
A few reasons you might create a video podcast are:
you’re already doing the work, so why not?
video exposes you to a wider audience (YouTube)
video gives sociability and is more engaging
How to record your video
Recording your video doesn’t have to be a great feat. It’s as simple as using your phone to record yourself talking or hopping on a Zoom call. Here are a few different methods for recording video:
in-studio recording
remote interviews
B-roll recording
static image recording
I explain a bit more in detail on this video about what each of these mean. Now, on to the steps you’ll need to record:
capture the recording
edit the video
design a thumbnail image
import the video into YouTube
Distribute your podcast
Lastly, you’ll want to distribute your show. Hopefully, at the beginning steps of your podcasting journey, you’ve set up your RSS feed with a podcast host you trust to distribute to all the right places. This step is already done for you in that case, but one thing to check into for video podcasts is Podbean, which specializes in both audio and video podcasts.
🌟Pick up your FREE copy of your Business Clarity Guide before you start your podcast, plus download your Launch Confidently Podcasting Checklist: https://impactpodcastcoach.com/
