If you’ve been pouring your heart into your podcast but your listener count feels like it’s stuck on pause, this one’s for you. I see you showing up consistently, creating amazing content, and wondering why your download numbers aren’t reflecting all the love and energy you’re putting into your show.
Here’s the truth: you don’t need a marketing degree or a massive team to grow your podcast. What you need are strategic, soul-aligned growth hacks that actually work – not outdated social media tips or “cross your fingers and hope for the best” methods.
Today, I’m sharing three podcast growth strategies that I’ve seen work over and over again with both my clients and in my own podcasting journey. These aren’t theoretical concepts – they’re practical, actionable strategies you can implement this week to start seeing real movement in your show’s growth.
So grab your coffee, tea, or smoothie, and let’s dive into what’s actually working for podcasters in 2025 and beyond.
Growth Hack #1: Create Shareable Micro Moments
Here’s something that might surprise you: you don’t need more content. You need more shareable moments.
Most podcasters are still stuck in the old way of promoting their shows – dropping a link to their latest episode and hoping people will listen. But in today’s attention economy, that static approach just isn’t cutting it anymore.
Instead, I want you to think like a content curator for your own show. Go into your audio files and clip out 15 to 30 seconds of pure gold – those aha moments that make people stop scrolling and lean in. These could be:
Something emotional that tugs at the heartstrings
A funny moment that makes people laugh out loud
A bold statement that challenges conventional thinking
A punchy piece of advice that feels immediately actionable
The beauty of this approach is that you don’t have to manually scrub through 30-40 minutes of audio to find these gems. Tools like Descript, CapCut, Headliner, and Opus Clip can help you identify these moments and automatically add captions and visuals.
Once you’ve got your micro moments, here’s where the magic happens: post them as Reels on Instagram, create TikToks, share them on LinkedIn. If you had a guest on the episode, tag them – they’ll likely share it with their audience too. And don’t forget to add a simple call-to-action like “full episode in bio” or “listen wherever you get your podcasts.”
These micro moments are golden for discoverability because they help your content travel way farther than a static audiogram ever could. This is how you create podcast content that doesn’t just sit there – it actually circulates and creates movement for your show.
Think about it: when someone sees a 30-second clip that resonates with them, they’re much more likely to seek out the full episode than if they just saw a generic “new episode is live” post. You’re giving them a taste of the transformation they’ll experience when they tune in.
Growth Hack #2: Title Your Episodes Like a Thought Leader, Not a Technician
Your episode title is not a file name – it’s marketing copy. And this is where so many podcasters are leaving growth on the table.
Instead of calling your show “Episode 17: Productivity Tips,” try something like “You’re Not Lazy, You’re Overstimulated: Let’s Rethink Productivity.” See the difference? The second title sparks curiosity, feels more soulful, speaks a deeper truth, and makes people actually want to click.
Start thinking of your podcast titles the same way you would write subject lines for emails or headlines for blog posts. You want that emotional resonance and curiosity to win over just stuffing keywords into your title. Yes, you do want some keywords for SEO purposes, but they shouldn’t be the sole focus of your titles.
Your titles are like hooks – they need to grab attention and make people feel something. They should hint at the transformation or insight waiting inside the episode. They should make your ideal listener think, “This is exactly what I needed to hear today.”
Here are some title formulas that work:
The Reframe Formula: “You’re Not [Common Belief], You’re [Real Truth]”
Example: “You’re Not Behind, You’re Just Getting Started”
The Permission Formula: “It’s Time to [Bold Action]”
Example: “It’s Time to Stop Apologizing for Your Ambition”
The Confession Formula: “What [Industry/Experts] Don’t Tell You About [Topic]”
Example: “What Productivity Gurus Don’t Tell You About Rest”
The Transformation Formula: “How to Go From [Current State] to [Desired State]”
Example: “How to Go From Overwhelmed Entrepreneur to Aligned CEO”
Remember, your title is often the first impression someone has of your episode. Make it count.
Growth Hack #3: Master the Art of Guest Swaps and Cross-Promotion
This is one of the most underused growth strategies in podcasting, and honestly, it’s one of my favorites because it’s so beautifully aligned with building genuine community.
Instead of always reaching for big-name guests who might be hard to book, find a few aligned podcasters in your niche and pitch a simple collaboration. You can reach out with something like: “Hey, let’s do a guest swap and promote each other’s shows this month.”
This could look like:
An actual interview trade where you appear on each other’s shows
Featuring each other in your newsletters
Cross-promoting on social media feeds and stories
Doing Instagram Live conversations together
Creating joint content or challenges
Borrowing someone else’s trusted audience is one of the fastest and most authentic ways to grow your podcast. It’s mutual, it’s community-centered, and it’s low pressure. Plus, it helps you build relationships with other creators in your space, which can lead to ongoing collaborations and support.
I recommend thinking about this quarterly rather than weekly. Maybe each quarter, you identify 2-3 podcasters you’d love to collaborate with and reach out with specific collaboration ideas. This keeps it manageable while ensuring you’re consistently expanding your reach.
The key is finding podcasters who serve a similar audience but aren’t direct competitors. For example, if you have a podcast about entrepreneurship, you might collaborate with someone who focuses on mindset, productivity, or work-life balance. Your audiences will overlap enough to be interested, but you’re not competing for the exact same listeners.
Bonus Tip: Know What’s Working with Real-Time Data
Here’s something that will make you instantly smarter about your podcast growth: actually pay attention to your data. I’m not talking about obsessing over numbers, but noticing patterns that can inform your strategy.
Check your podcast hosting platform – whether that’s Buzzsprout, Captivate, Podbean, Spreaker, or any other host – and look at:
Which episodes are getting more listens
Which titles are actually working
What’s driving the most engagement
How different formats are performing (solo episodes vs. interviews vs. seasonal content)
This data is gold because it tells you what your audience actually wants, not what you think they want. Maybe you’ll discover that your solo episodes get more engagement than interviews, or that certain topics consistently perform better than others.
Use this information to inform your content strategy. If you notice that episodes with certain types of titles get more clicks, create more titles in that style. If solo episodes are crushing it, consider doing more of those. If specific topics are resonating, dig deeper into those themes.
The goal isn’t to become a slave to your analytics, but to use data to validate what’s working and double down on those strategies.
Your Next Steps to Podcast Growth
Growth doesn’t happen overnight, but it does happen consistently when you’re strategic about your approach. These three growth hacks – creating shareable micro moments, crafting thought-leader titles, and building authentic collaborations – are proven strategies that work in 2025’s podcasting landscape.
The question is: which one are you going to try first?
Maybe you’ll start by going through your last few episodes and creating some micro moments for social media. Perhaps you’ll brainstorm new titles for your upcoming episodes using the formulas I shared. Or maybe you’ll reach out to a few podcasters in your space to explore collaboration opportunities.
Whatever you choose, remember that sustainable growth comes from consistency and authenticity. You don’t need to implement all of these strategies at once. Pick one, master it, then add the next one to your toolkit.
Your voice matters, your message deserves to be heard, and your audience is out there waiting for exactly what you have to offer. Sometimes they just need a little help finding you.
So let’s make it happen. Let’s take your podcast from “nice to have” to “can’t miss” content that creates real impact in people’s lives. Your legacy-level platform is waiting – it’s time to claim it.
Which growth hack resonated most with you? I’d love to hear about your next move and celebrate your podcast wins. Your journey to greater impact starts with the next action you take.
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
If you’ve been sitting on that podcast idea, waiting for the “perfect” moment to hit record, I’m here to tell you that moment is now. But before you dive headfirst into the technical side of podcasting and how to plan your podcast, let’s talk about something even more important – the heart and soul behind your show.
As creative entrepreneurs and CEOs, we often get caught up in the how of podcasting that we completely skip the who and the why. Today, I’m sharing the exact framework I use to go from a random idea in my notes app to a published podcast episode that actually lands with the people I want to serve.
So grab your favorite drink – whether that’s your morning matcha, an iced latte, or some sparkling water – and let’s dive into creating a podcast that doesn’t just sound good, but actually shifts culture.
Start with Your North Star: The Vision Behind Your Podcast
Your podcast vision isn’t just some fluffy branding exercise. This is your North Star – the why that fuels every single decision you’ll make about your show, from format and guests to content direction and monetization strategies.
Too many creators jump straight into recording without ever getting clear on their mission, and that’s exactly why so many podcasts fizzle out after a few episodes. When you’re anchored in your mission, you won’t flinch when the algorithm changes, when downloads dip, or when imposter syndrome tries to talk you out of showing up.
Before you even think about pressing record, ask yourself these three foundational questions:
1. What is the soul of this podcast? I use the word “soul” pretty loosely here – I really mean what’s your mission? What’s your purpose? What’s the deeper why behind what you’re doing? This isn’t just about having a topic; it’s about understanding the transformation you want to create in the world.
2. Who am I trying to impact and what do I want them to feel, know, or do because of my show? Get specific here. What’s the final result you hope to achieve? Are you trying to inspire creative entrepreneurs to take bold action? Help busy mamas find their voice? Empower CEOs to lead with more authenticity? The clearer you are on your ideal listener and the transformation you want to create, the more focused your content will be.
3. What are the three themes or values that this podcast will stand for? These become your content pillars – the non-negotiable values that guide every episode you create. Maybe it’s authenticity, community, and bold action. Or perhaps it’s healing, empowerment, and practical strategy. Whatever they are, these values will keep you on track when you’re brainstorming content.
Here’s a journal prompt for you: What is the transformation that I want to offer my listeners every single time I show up?
Remember, your podcast isn’t just content – it’s a container, a frequency, a legacy. Keep that energy in mind as you’re creating each and every show.
Planning Episodes That Actually Transform Lives
Now that you’re crystal clear on your vision, let’s talk about planning episodes that deliver real value. I want you to think of each episode as a mini journey – there’s a starting point, a destination, and your message is the vehicle that gets your listeners there.
Here’s my five-step process for episode planning:
Step 1: Focus on One Clear Transformation
Instead of trying to cover everything under the sun in one episode, focus on one main topic and one transformation. For example, instead of a broad topic like “how to grow your podcast,” I might create something more specific like “Three Organic Ways to Grow Your Podcast Audience This Summer Without Burning Out or Buying Ads.”
See the difference? It’s strategic, specific, and promises a clear outcome. Your listeners will know exactly what they’re getting and why they should stick around.
Step 2: Brain Dump Everything You Know
Open up a document or hit record on a voice note and just start talking about your topic. Don’t edit yourself – this is about letting your ideas flow freely. Get everything out of your head and onto paper (or into audio form). This brain dump becomes your raw material.
Step 3: Identify Your Core Talking Points
From that brain dump, pull out 2-4 core talking points that will become the pillars of your episode. These should build on each other and support your main point. They’re not random thoughts – they should follow a logical flow that helps your audience understand and implement your message.
Step 4: Layer in Your Call to Action (CTA)
Every episode should leave your listener doing one of three things: taking action, reflecting deeply, or wanting to connect with you further. If your episodes aren’t achieving at least one of these outcomes, you might not be getting the results you intended.
Some effective CTAs include:
“DM me on Instagram if this resonated with you”
“Download my free checklist in the show notes”
“Share this episode with a friend who needs to hear it”
The key is making it feel natural and giving your audience a clear next step.
Step 5: Prepare Yourself Energetically
This might be the most skipped part of the process, but it’s absolutely sacred. Your microphone will catch your energy before it even catches your words – that’s real talk.
When I prep to record, I don’t just check my mic levels; I also check my mindset. Am I grounded? Am I present? Am I speaking from a place of wholeness, or is this just hustle energy?
On a practical level, this means:
Making sure I’m hydrated and fed
Doing a few vocal warm-ups (even just humming helps!)
Setting the mood in my space with candles or lighting
Creating a quiet environment free from distractions
Having my outline ready (not a full script, just flow points)
Your voice deserves to be supported, so don’t rush through this part of the process.
Building Systems That Support Your Success
Consistency builds credibility, and it’s so easy to lose momentum when you don’t have systems in place. The way I stay organized is by using a combination of tools and templates that remove decision fatigue and let me focus on my voice.
Organization Tools
I currently use Google Docs and Notion to keep everything organized. Notion helps me plan content by category and month, organize guest pitches and outlines, and track where each episode is in the workflow – from idea to outline to recorded to edited to uploaded to promoted.
Templates Are Your Friend
I use templates for show notes, audiograms, Instagram captions, and promo graphics. Templates equal creative freedom because they remove the decision fatigue. Instead of starting from scratch every time, you can focus your energy on creating amazing content.
File Organization
Create a Google Drive folder system with clearly labeled folders: Episode Outlines, Edited Audio, Promo Assets, Show Notes. Having a place for everything will change the game for your workflow.
Batch Your Tasks
Consider having one day for outlining, one day for recording, and one day for editing or scheduling. This kind of rhythm will save your time and sanity. Even if you’re working with an agency or outsourcing your editing, you’ll still benefit greatly from having a batch scheduling system.
Your Voice Matters – Start Today
If you’ve been waiting for the perfect time to launch or grow your podcast, this is it. You don’t have to do it chaotically – you can actually build your podcast with clarity, intention, and soul.
Whether you’re a creative, solopreneur, or CEO, your voice matters. When you plan with purpose, you make space for your message to have real impact. Your podcast becomes more than just another show in someone’s feed – it becomes a transformational experience that creates real change in people’s lives.
The world needs what you have to offer. Your unique perspective, your experiences, your wisdom – it all matters. But it only matters if you actually share it.
So let’s make this happen. Let’s build something beautiful together. Your voice is your platform, your soul is your strategy, and there’s never been a better time to step into your power as a podcaster.
What transformation are you ready to offer the world? The time is now, and your audience is waiting.
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
Because building a podcast should fuel your soul, not drain it.
If you’re a visionary leader, founder, or CEO who’s ever whispered, “I’d love to start a podcast, but I don’t have the time or energy to keep up with it,” this post is for you. If you’ve already launched your show but feel the creeping fatigue and creative burnout, this post is especially for you.
As a founder, your energy is your currency. You steward ideas, people, vision, decisions—and yes, sometimes exhaustion. And when podcasting becomes just another item on an already overwhelming to-do list, it can deplete the very creative spark you’re trying to amplify.
But here’s the truth: podcasting can also be one of the most creative, energizing platforms in your business—if you approach it with intention and strategy. I know this firsthand. After nearly two decades creating and hosting eight personal podcasts (plus many more behind the scenes for clients), I’ve learned how to build a show that protects my creative energy, honors my rhythms, and feels aligned—not exhausting.
In this post, I’m going to share some of the most practical lessons I’ve learned to help you protect your energy as a podcaster, so that your show can become a soulful extension of your leadership—not a source of stress.
The Hidden Energy Leak No One Talks About
Most of the burnout in podcasting doesn’t come from hitting record. It comes from everything else:
The back-and-forth scheduling
The endless follow-ups
The “wait, did they even sign the contract?” chaos
The tech frustrations
The editing marathons
The trying-to-do-it-all-alone syndrome
Sound familiar?
That’s why I started using tools like HoneyBook to automate my client onboarding, proposals, and production workflows. It’s been a game changer in protecting my time and energy (and you can grab 30% off here—you’ll thank yourself later!).
But even more important than tools are the mindset shifts that help you honor your energy as a leader and a creator.
Signs You’re Leaking Creative Energy in Your Podcast Workflow
Before you can fix it, you have to spot it. Here are a few signs that your podcast workflow may be quietly draining you:
1️⃣ You’re doing everything by yourself.
If you’re still editing out every “um,” scheduling every guest, writing every show note, uploading to multiple platforms—you are not just a host. You’ve become an unpaid production team. And that’s not sustainable.
2️⃣ You’re inconsistent because podcasting feels heavy.
You skip weeks. You push back launches. You ghost your audience—not because you don’t care, but because you feel exhausted. You don’t need more hustle; you need more support.
3️⃣ You’re stuck in perfectionism.
If every episode has to be a masterpiece, you’ll spend endless hours editing, rewriting, and doubting yourself. That kills momentum and drains your spark. Remember: done is better than perfect.
What Protecting Your Creative Energy Actually Looks Like
Now, let’s flip the script.
Here’s what it looks like to podcast in a way that gives you energy, rather than steals it:
Batch Recording = Creative Freedom
One of the biggest shifts I made was embracing batch recording.
In my early podcasting days (shoutout to my homeschool podcast era!), I recorded week to week—waiting for inspiration to strike, scrambling to record at night after putting my daughter to bed. It was unsustainable and led to burnout.
Now, I block off 1-2 mornings a month, light a candle, grab my tea, and batch multiple episodes in flow. No multitasking. No rushing. Just pure creative space.
Batching protects your momentum. When you’re in your groove, ideas flow faster, and you walk away energized instead of depleted.
If you’re balancing leadership, team meetings, and launches, batching helps you stay in CEO mode while still consistently showing up for your audience.
Let Go of What Doesn’t Serve You
Yes, I still edit my own podcasts—because I genuinely love it. Editing is part of my creative process.
But here’s what I don’t do anymore:
I don’t design all my own graphics.
I don’t do every piece of repurposing myself.
I don’t touch every moving part of my show.
Why? Because trying to do it all was exhausting—and it pulled me away from what I really wanted to do: create content and connect with my audience.
Today, I happily delegate graphic design and other tasks that don’t fuel me. I stay in my zone of genius and encourage my clients to do the same. That’s why at Soul Podcasting Collective, we offer done-for-you editing, repurposing, and SEO show notes—so our clients can stay in their creative flow while we handle the tech and admin.
Design a Podcast That Matches YOUR Energy
One of the most liberating lessons I’ve learned is that you get to design a podcast that matches your energy— not someone else’s blueprint.
There were seasons when 15-minute solo episodes gave me life. Other times, long-form interviews felt right. Currently, I lean toward shorter, story-driven, soul-led episodes because that’s what feels light and aligned for me (and my audience loves them).
You don’t need to chase trends or algorithms. You don’t need to stick to a formula that doesn’t feel authentic.
Listen to what’s stirring in you—and trust that. Simplifying your format gives your show room to breathe and evolve with your seasons—not just your strategy.
Honor Your Creative Rhythms
Another major energy drainer? Recording when you’re tired or depleted.
In my early years, I used to squeeze podcasting into every possible window—between client calls, homeschool activities, even late nights. The result? Forced creativity that felt soul-sucking.
Now, I pay close attention to my rhythms. I know I’m at my creative best in the early morning, so I block off that time to record. For example, this very post is being written at 8:30 a.m. when the house is quiet and my energy is high.
If I’m not in the zone, I don’t record. Period. Because energy transfers into your audio—your listeners can feel whether you’re inspired or just going through the motions.
Protecting your energy means honoring your cycles, your headspace, and your creative capacity—and giving yourself grace when you need to rest.
Don’t Obsess Over Metrics—Focus on Meaningful Impact
One final energy trap to avoid? Obsessing over downloads, likes, and algorithm performance.
Of course, I track some data—but I focus on engagement and resonance. The most valuable metric to me? The DMs and feedback that say:
“Your episode helped me pivot my strategy.” “I finally felt seen after listening to your show.”
That’s the data that matters. Podcasting isn’t a vanity metric machine for me—it’s a legacy-building platform. And it can be for you too.
You don’t need to go viral. You need to go deep.
You Don’t Have to Do This Alone
If you’re feeling stretched thin—trying to do it all, please every platform, and hustle your way through another season—I want you to pause. Breathe. Remember:
👉 You don’t need to hustle your way to success. 👉 You can podcast with flow, rhythm, and joy. 👉 You deserve to protect your creative energy and build something that fuels you.
We’re not just an editing service. We’re your creative partners—helping founders, authors, and thought leaders protect their energy while still showing up powerfully.
Done-for-you editing
Episode repurposing
SEO-aligned show notes
You record. You hand it off. We take care of the rest—beautifully and strategically.
Final Word: You Have Permission to Protect Your Energy
Your voice matters. Your message matters. But your well-being also matters.
You are not required to sacrifice your sanity, time, or soul to maintain a show.
If you’re ready to shift into a new way of creating, we’d love to support you. You can explore more of what we offer at soulpodcasting.com, or connect with me directly—I’d love to hear your vision and help bring it to life.
And if you take away nothing else from this post, remember this:
✨ You don’t need to go viral. You need to go deep. ✨ You don’t need to create from depletion. You get to create from overflow. ✨ Podcasting can fuel your soul—not drain it.
I’m cheering you on. Here’s to editing less, expressing more, and building a podcast that aligns with your purpose and your season.
Happy podcasting!
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
What if your podcast didn’t need a hundred thousand downloads to be powerful? What if legacy had nothing to do with virality—and everything to do with value?
In this soul-nourishing episode of the Soul Podcasting Podcast, I’m diving deep into the real meaning of building a legacy podcast. We’re not here to chase charts—we’re here to change lives. And that starts with redefining what success looks like behind the mic.
So whether you’re in your first year of podcasting or ten years deep into the game, this episode is a reminder: you don’t need to hustle for metrics to make meaningful impact. What you need is depth, resonance, and intentionality.
We’ll explore:
What defines a legacy podcast (hint: it’s not your download stats)
Let’s shift the conversation from algorithms to alignment—and remember that your voice has the power to build legacy, even if you’re speaking to 10 people instead of 10,000.
Timestamps
0:14 – Welcome and Intro A warm welcome and recap of the previous interview with Angela Ross.
1:12 – Podcasting in the News Breaking down data from Edison Research’s Infinite Dial Report and what the rise of female listeners means for creators.
2:42 – Main Topic Begins: What is a Legacy Podcast? An introduction to the concept of legacy podcasting—beyond downloads and trends.
3:17 – Legacy Podcast Pillar #1: Consistency with Soul Why alignment matters more than algorithm-friendly publishing calendars.
5:19 – Legacy Podcast Pillar #2: Intentional Storytelling Using your real life to create real impact.
7:42 – Legacy Podcast Pillar #3: Depth Over Hype Rejecting trends in favor of truth-telling.
8:16 – Busting the Myth: Downloads Don’t Equal Impact How transformation happens regardless of audience size.
9:01 – Real-Life Wins Without Viral Numbers Demetria shares how podcasting opened doors—without massive metrics.
10:29 – The Heart of Legacy: Alignment A final reminder that transformation doesn’t require going viral—it requires purpose.
Real Talk: What Makes a Podcast Last
Okay, so let’s go a little deeper here.
I want to be honest: there was a time when I thought I wasn’t doing enough. I looked at podcasters who had these wild numbers and top 10 rankings and thought, “Wow. I should be doing more of that.”
But then I’d get a message from a listener who said, “Your episode helped me make a major decision in my life.” Or, “I’ve been binge-listening for days because I feel so seen.” And suddenly, those so-called “vanity metrics” didn’t feel so important anymore.
That, right there, is legacy.
Let’s Redefine Consistency
I don’t publish every single week. I have seasons in life—and I bet you do too. Whether I’m managing homeschool, running my digital media agency, recording for three different podcasts (yes, I said three 😅), or just living life, I’ve learned that consistency doesn’t mean rigidity.
Soulful consistency is all about staying aligned with your capacity and purpose.
When I show up to the mic now, I’m not doing it because an algorithm says I need to. I’m doing it because I have something real to say—and I want that to come through in every episode.
So if you’re feeling pressure to publish on a strict schedule? Breathe. Give yourself grace. Consistency with soul is sustainable. Hustle isn’t.
Tell the Story Anyway
Let’s be real: we all have messy chapters in our journey. And if you’re podcasting through any kind of pivot—personal, professional, spiritual—sometimes it feels like you have to “wait it out” before sharing anything. But here’s what I want you to know:
You don’t need a polished story to speak powerfully.
Your real-time experiences, your doubts, your discoveries—they’re valuable. They connect. That’s where the true authority lies.
People aren’t just listening for tips and how-to’s. They’re listening to you. Your rhythm, your voice, your perspective. So don’t hold back because things aren’t perfect. Your story is already enough.
Depth Always Wins
This is your reminder that you don’t have to chase trends to build a meaningful podcast.
There’s nothing wrong with growth strategies or reels or repurposing content (I teach that too!), but if you’re only creating for the sake of attention, you’ll burn out fast. Podcasting should be nourishing—for you and your listener.
So I choose depth. I choose storytelling. I choose rich, resonant conversations over clickbait titles and hot takes. I believe people are craving honesty, not hype—and if you give them that, they’ll stick around for the long haul.
Let Me Tell You a Story…
I’ve never had a “viral” moment in podcasting. No one’s knocking down my door saying, “You hit 500k listens last month? Let’s get you on TV!”
But you know what has happened?
I’ve booked speaking engagements because someone heard one episode and resonated with my voice.
I’ve been invited onto summits and panels—not because of my stats, but because of my perspective.
I’ve had women tell me, “I found your podcast during one of the hardest seasons of my life, and it helped me get through.”
That’s legacy. That’s real impact. And it has nothing to do with download numbers.
So if you’re out here wondering whether your small-but-mighty podcast matters—let me be the one to say: it does.
So, What Does Matter?
If you’re building a podcast with purpose, here’s what actually makes it legacy-worthy:
You’re speaking from the soul—not the script.
You’re creating something that serves, not just performs.
You’re showing up, even when it’s hard or messy.
You’re building trust—not just traffic.
You’re building something bigger than you.
And that? That’s what lasts.
Takeaways for Podcasters
Redefine success: focus on resonance, not reach.
Consistency should support your life, not stress it.
Use your real stories—messy, beautiful, honest—as your most powerful content.
Stop chasing trends. Start telling the truth.
You can build a powerful brand without viral numbers.
Join the Conversation
Was this episode helpful for your podcast journey? Tag me on Instagram @soulpodcasting or leave a review on Apple Podcasts. I’d love to hear your biggest takeaway!
On the latest episode of the podcast, I had the joy of sitting down with Angela Ross — host of SoCal Voices, former broadcast journalist, and award-winning leader in media, marketing communications, and public affairs. Angela’s voice is calm, strong, and deeply insightful — and this conversation was a masterclass in soulfully stepping into purpose through podcasting.
Whether you’re a seasoned podcaster or considering launching your first show, Angela’s story is a powerful reminder of how podcasting can be a therapeutic outlet and a vehicle for change.
Podcasting in a Time of Crisis
Angela launched SoCal Voices in response to two major cultural moments: the COVID-19 pandemic and the murder of George Floyd. Both events were triggering for her as a communicator and citizen, and rather than internalize her frustration and disillusionment, she decided to create something positive.
“I did it really to work through my own feelings… So much negativity, so much disillusionment. I needed to focus on things that made me feel safe, good, and aligned with my values.” — Angela Ross
What began as a cathartic outlet became a platform for amplifying the powerful, often-overlooked stories of Southern Californians making a difference in their communities.
From Broadcast to Podcast
With a strong background in broadcasting, Angela didn’t have to battle the technical learning curve that many new podcasters face. Her biggest hurdle? Making sure the content remained aligned with her vision for positivity and impact.
“It wasn’t about the logistics. It was: How do I do this in a way that is meaningful and helps me stay aligned with the positive things I’m trying to accomplish?”
Choosing Guests with Intention
Angela is intentional about her guests, sourcing from a mix of personal and professional networks, PR reps who understand her brand, and podcast matchmaking platforms like PodMatch. Her goal is to highlight stories that uplift, inform, and inspire — stories often missed in mainstream media.
“There are good people out there doing good things in the community. They don’t always get attention — but I wanted to give them a platform.”
A Few Favorite Episodes
Angela shared two standout episodes that continue to move her:
Dr. Susan Partovi – “The Skid Row Doctor” A physician working on the frontlines with LA’s unhoused population, treating patients directly on the streets. “She just walks right up to them and says, ‘Hey, what do you need?’”
Confidence Building for Girls – “The 2020 Club” A teacher helping young girls reclaim their confidence and learn their worth at an early age. “Girls start to lose confidence by 4th or 5th grade — she’s changing that trajectory.”
On Authenticity and Black Women in Podcasting
As two Black women navigating the podcasting space, Angela and I talked about the freedom we feel to show up fully and authentically — especially in a medium that allows us to control the narrative.
“It’s been enriching and empowering for me. Between education, experience, and family, I’ve never really struggled with imposter syndrome. I just show up and do the work.”
Her words were a breath of fresh air — a reminder that when we lead with preparation and purpose, authenticity naturally follows.
Episode Highlights & Timestamps
[2:08] – Introduction to Angela Ross and SoCal Voices
[3:00] – Why Angela started her podcast during COVID and the George Floyd protests
[4:50] – Using podcasting as therapy and a safe space for positivity
[5:01] – Overcoming mindset hurdles and launching with confidence
[5:44] – How Angela selects her podcast guests
[6:51] – Two powerful guest stories that left a lasting impact
[9:30] – Finding authority and authenticity as a Black woman in podcasting
Angela’s journey reminds us that podcasting is more than content creation — it’s a form of healing, storytelling, and activism. If you’re looking for a way to process your thoughts, amplify underrepresented voices, or spark hope in your corner of the world, take a page from Angela’s playbook and just start.
Because somewhere out there, your voice might be exactly what someone needs to hear today.
Ready to lighten the load and podcast with more soul?
At Soul Podcasting Collective, we believe podcasting isn’t just about publishing content—it’s about sustaining a soulful, purpose-driven voice that resonates across platforms. But let’s be honest: that’s hard to do when you’re exhausted from trying to do it all yourself.
In this post, I want to talk about something we don’t often discuss in the podcasting world: the power of building the right team—not just technically proficient folks, but people who truly get you creatively, energetically, and strategically. Whether you’re a podcasting veteran or just getting started, this shift in mindset could be the one thing that helps you reclaim your time, your voice, and your joy.
At Soul Podcasting Collective, we’ve leaned all the way into video editing and social media repurposing services for this very reason. If your podcast is audio-only, that’s a beautiful start. But it’s worth thinking about how to show up visually and let your face and voice be seen and heard across the web.
Pro tip: YouTube is now expanding its podcast analytics, including audience retention graphs for playlists. This makes it even easier to understand how your podcast is performing. It’s no longer just a hosting site—it’s a search engine for discoverability. And yes, if you’re not sure how to take that leap into video, we can help.
When You’re Doing It All (And Burning Out Quietly)
Let’s rewind for a moment.
When I first started podcasting, I was doing everything—recording, editing, writing show notes, designing graphics, learning software, and even squeezing it all in between homeschooling and client work.
I vividly remember editing a podcast episode until 3:00 a.m., determined to hit a self-imposed deadline. My toddler had already woken up three times that night, and by the time I hit “publish,” I felt like a zombie. I was proud—but also exhausted. It was a season of grit and growth, but also one that taught me a powerful truth:
Just because you can do it all doesn’t mean you should.
There’s a kind of badge of honor in the online world that glorifies being the “solo showrunner.” But over time, I began to feel the weight of all that responsibility. The very act of creating started to feel like a chore. I loved podcasting, but the process—especially the editing—became overwhelming.
Why Your Voice Is Your Greatest Asset
Here’s the reality: your voice—not your editing skills—is the most valuable asset in your podcasting journey. The more time you spend behind the scenes slicing and dicing audio or tweaking templates, the less time you have to show up fully for your audience.
Now, maybe you’ve thought about outsourcing. Maybe you’ve even taken a few steps toward delegation. But let me tell you: who you choose to support you is just as important as what they do for you.
The Frustration of Hiring Help That Doesn’t “Get You”
In the early days, I tried outsourcing small pieces of my workflow. I didn’t have a big budget, so I leaned on platforms like Fiverr to find affordable help. I hired for graphics, some light editing, a little content repurposing.
But time and again, I found myself disappointed.
The graphics felt off-brand. The edits missed the nuances of my voice. And I was spending even more time redoing the work than if I had just done it myself. I wasn’t just frustrated—I felt creatively disconnected from my own brand. And that’s when I realized:
A team that doesn’t align with your energy, values, and vision can drain you more than doing it solo.
The Magic of a Team That Aligns With You
Fast forward to today, and I’ve been building a team that understands me—not just as a podcaster, but as a creative entrepreneur. They’ll know my voice and respect my workflow. They’ll handle the details I don’t have time for, and do it in a way that feels aligned with my energy and brand.
And the result?
I have more time to show up for my community.
I have more energy to innovate and lead.
I’m no longer stuck in a cycle of doing-it-all. I’m thriving.
When your team understands your message, your audience, and your mission, everything becomes easier. Content flows. Creativity returns. And most importantly, you get to stay in your zone of genius.
What This Means for You
If you’ve been podcasting solo and starting to feel the fatigue creeping in, it might be time to ask yourself:
Am I spending too much time doing tasks that drain me?
Does my current support system truly understand my creative voice?
What would it look like to create from a place of ease instead of burnout?
At Soul Podcasting Collective, we offer services that are designed to bring that ease back into your process—from podcast editing and video repurposing to launch strategy and show notes writing. But more than that, we bring a human-centered, heart-forward approach to everything we do.
We don’t just check tasks off a list—we listen, we collaborate, and we help you amplify your voice in a way that’s soulful, strategic, and sustainable.
Final Thoughts: Let It Be Easier
Let this be your reminder: podcasting doesn’t have to be a grind. You don’t have to do it all alone. And yes, it’s possible to find a team that gets you—one that brings clarity, flow, and confidence back to your process.
Because your voice matters. Your story matters. And the world needs what you have to share—without the burnout.
