In a world whePublishing your podcast isn’t just about hitting “upload” and walking away. If you’re a podcaster who wants to grow your audience, boost your downloads, and get your message heard, then it’s time to pay serious attention to something most people overlook: podcast timing and visibility.
In this post, we’re going to unpack the real deal behind choosing the best day to publish your podcast. I’ll show you how aligning your release schedule with your audience’s habits can lead to stronger consistency, better marketing flow, and long-term growth. Let’s get into it.
Why Podcast Timing and Visibility Go Hand in Hand
When it comes to launching new episodes, timing is everything. Think about it: your audience has routines, habits, and rhythms. Whether they listen on Monday morning during their commute or catch up on content during weekend laundry marathons, your publishing day needs to match their behavior.
Podcast timing and visibility are connected because your chosen release day determines how likely your show is to show up in front of your audience when they’re actually available to listen. This isn’t about gaming algorithms—it’s about being present when your people are tuned in.
The Most Popular Podcast Publishing Days (And Why They Work)
The industry trend shows that most podcasters release episodes early in the week—typically on Mondays, Tuesdays, or Wednesdays. Why? These are peak listening times:
Monday: A fresh start to the week. People are getting organized and open to new info.
Tuesday/Wednesday: Commutes, focused workdays, and time blocks often allow space for learning and listening.
But what if your audience is different?
If you serve creative entrepreneurs, busy moms, faith-based communities, or side-hustlers, their listening times might shift toward evenings or weekends. That’s where data—and a dose of intuition—can guide you.
How to Use Podcast Timing to Boost Visibility
Let’s break it down: your timing decision affects visibility in a few key ways.
1. Tap into Your Audience’s Listening Habits
Ask yourself (or better yet, your audience): When are they most likely to listen? Look at your analytics—like Spotify or Apple Podcasts dashboards—and track:
Days with highest downloads
Listener location (time zones matter!)
Devices (desktop vs. mobile = home vs. commute)
Use that intel to publish when they’re primed and present. Remember: better podcast timing and visibility starts with knowing your people.
2. Be Consistent—No Matter the Day
Yes, your publishing day matters—but what matters more is consistency.
When you release your episodes regularly (same day, same time), your listeners build trust. They begin to expect you, look for your show, and even shape their habits around your release schedule.
Pick a day that feels sustainable for you. Don’t force yourself into a Monday drop if Sunday nights are already jammed. Choose a rhythm you can maintain.
3. Align Your Marketing With Your Publishing Day
This is where the magic happens. Let’s say you publish on Wednesdays. That means:
Wednesday morning: Your episode drops
Wednesday afternoon: You send an email blast to your list
Thursday and Friday: You post audio snippets, reels, and behind-the-scenes on IG, TikTok, or LinkedIn
This synergy creates momentum. Every action you take after publishing builds upon the visibility of your podcast. Without alignment, you miss that opportunity.
Choosing the Right Day: 3 Questions to Ask
Not sure where to start? Here are three questions to help you align your podcast timing and visibility:
When is my audience most engaged? Look at social media engagement, email open rates, and podcast download spikes.
When can I consistently show up without burnout? Sustainable > trendy. Choose a day that fits your life.
What day gives me the most leverage for marketing follow-through? Think of your week as a rhythm. Your publishing day should lead into two strong days of content promotion.
Podcast Timing Myths (Let’s Bust Them)
Myth #1: “There’s a perfect day that works for everyone.”
Nope. That day doesn’t exist. It depends entirely on your niche and your listener habits.
Myth #2: “I can change my publishing day whenever I want.”
Technically, yes—but you’ll confuse your audience and possibly lose traction. Stick to a consistent day unless you communicate the change clearly and with intention.
Myth #3: “I have to publish early in the morning.”
You don’t. Publish at a time that syncs with your marketing plan and how your audience consumes content. Morning drops aren’t mandatory—just strategic.
My Personal Strategy: Why I Publish Midweek
As a podcast coach and agency founder, I publish most of my solo episodes midweek—usually on Wednesdays or Thursdays. Here’s why:
It gives me Monday and Tuesday for production and editing.
My audience—creative women and solopreneurs—tend to binge content during midweek lulls or catch up Thursday evenings.
I align my social posts and newsletter with this drop for max visibility.
That’s how I approach podcast timing and visibility in my own business. It’s intentional, it’s consistent, and it gives me breathing room to show up fully.
Bonus Tip: Use Analytics + Community Feedback
You don’t need to guess. Ask your audience directly via polls, email, or IG stories:
“When do you usually listen to podcasts?”
“Do you prefer new episodes earlier in the week or weekends?”
Pair that with backend data and you’ll have everything you need to choose a powerful publishing day.
Final Thoughts: Your Podcast Timing = Your Visibility Strategy
Don’t underestimate the impact of your publishing schedule. It’s not just about convenience—it’s about intention.
Your podcast timing and visibility strategy can:
Increase your downloads
Help your audience build listening habits
Supercharge your content marketing
Reduce overwhelm by creating rhythm
So whether you’re just launching or recalibrating your current show, take time to define your ideal release day. Then stick with it, build around it, and make it work for you.
Want help building a custom podcast strategy that fits your life and your goals? Visit soulpodcasting.com and let’s create something soulful, strategic, and sustainable.
Stay consistent. Stay soulful. And keep showing up with purpose.
💛
Ready to lighten the load and podcast with more soul?
In a world where content is consumed in 15-second clips and virality often overshadows value, it’s easy to forget why you started your podcast in the first place. You didn’t hit record just to chase downloads, likes, or trendy topics. You started because you had something real to say — a message meant to serve, impact, and live beyond you.
That’s the heartbeat of a legacy-driven podcast.
If you’re ready to build a show that actually matters — to your listeners, to your brand, and to your own personal growth — then this post is for you. We’re ditching the content hamster wheel and leaning into strategy, soul, and sustainability.
Let’s talk about what it really takes to create a legacy-driven podcast that turns your voice into lasting impact.
What Is a Legacy-Driven Podcast?
A legacy-driven podcast is one that’s built with intentionality. It prioritizes depth over downloads, transformation over traffic, and purpose over popularity. This kind of podcast isn’t just a platform — it’s an extension of your life’s work.
It’s the kind of show that:
Aligns with your values and mission
Speaks directly to your ideal audience
Supports your bigger vision (books, speaking, brand impact)
Keeps resonating years after the episode airs
Legacy-driven podcasters aren’t trying to be everywhere. They’re focused on being in the right places, doing the right things, and saying what actually matters.
And guess what? That’s where the real authority gets built.
Why You Should Ditch the Metrics Obsession
Here’s the truth no one wants to say on Instagram: going viral won’t sustain your business.
Yes, visibility matters. Yes, downloads are fun to screenshot. But numbers without purpose will never feel fulfilling — and they won’t position you as a thought leader, either.
Instead of asking: 📉 “How many people listened?”
Start asking: 🎯 “Did I serve the people who were meant to hear this?”
A legacy-driven podcast shifts the question from “how popular am I?” to “how powerful is my message?”
The 5 Pillars of a Legacy-Driven Podcast
If you’re serious about building a podcast that stands the test of time, here are the five pillars that should guide your creative process and strategy:
1. Purpose-Led Messaging
Before you even worry about episode structure or social media promotion, ask yourself: What do I want to be known for long after the mic is off?
This is your legacy. And it should inform every piece of content you create.
Legacy-driven podcasts don’t exist to “fill content calendars.” They exist to shift perspective, spark transformation, and hold space for real conversations.
💡 Tip: Create a brand message anchor — a one-sentence phrase that defines the soul of your podcast. Revisit it every quarter.
2. Strategic Consistency
You don’t have to post weekly to be consistent. But you do have to be intentional and dependable.
Your audience needs to trust that when they hit play, they’ll receive value — whether it’s every Monday or every first of the month.
Legacy isn’t built by chasing momentum. It’s built by showing up consistently with meaningful content. Even when no one’s clapping. Even when growth feels slow.
🎙 Consistency turns your podcast from a project into a brand asset.
3. Evergreen Impact
Not every episode needs to be topical or time-sensitive. In fact, the most powerful legacy-driven podcasts include episodes that are evergreen — content that is relevant 1 year, 5 years, or even 10 years from now.
Think:
Foundational frameworks
Behind-the-scenes truths
Transformational interviews
Purpose-driven storytelling
These episodes become long-term digital assets that keep drawing new listeners, new clients, and new collaborators to your brand.
4. Authentic Voice and Vulnerability
Your audience doesn’t need a perfect performer. They need a real guide.
If you want to build a legacy-driven podcast, you have to be willing to:
Tell the truth behind the polished brand
Share the lessons and the losses
Speak from a place of authenticity, not approval
Trust builds legacy. And authenticity builds trust.
So let go of the pressure to perform. Your real voice is more than enough.
5. Alignment with Your Bigger Vision
Let’s get strategic. A podcast that builds legacy doesn’t just sound good — it fits into the bigger vision of your brand, your business, and your life.
That might mean:
Using episodes to seed your future book
Creating a foundation for a speaking platform
Turning your podcast into a lead magnet for your coaching or service
Repurposing content into articles, reels, or mini courses
This is where my 1:1 coaching with clients really shines. We map out a personalized podcast growth strategythat aligns with your bigger mission — so your podcast isn’t just “a thing you do.” It becomes the thing that supports everything else you do.
Real Talk: You Don’t Need More Downloads — You Need More Direction
I’ve worked with women who had thousands of downloads and still felt lost. I’ve also worked with those just starting out, with 50 listeners — but they were building something powerful and aligned.
Legacy isn’t about audience size. It’s about audience transformation.
If you’re tired of spinning in circles trying to “grow the show,” maybe it’s time to ask a better question:
What does growth actually mean for me — and for the people I’m called to serve?
Ready to Start Your Own Legacy-Driven Podcast?
If this conversation is hitting home for you — good. That means you’re ready to do this differently.
You’re not here for trends. You’re here for transformation. You’re not looking for a quick win. You’re building a long game. You’re not chasing likes. You’re cultivating legacy.
And that’s where I come in.
As a podcast coach and founder of the Soul Podcasting Collective, I help women like you:
Launch shows that reflect their soul and strategy
Develop clear messaging and episode frameworks
Master interviews that connect and convert
Build a podcast roadmap that supports their visibility, brand, and revenue
This isn’t about doing more. It’s about doing what matters — with focus, flow, and alignment.
✨ Want in? Book a call to learn more about coaching, editing, and strategy support.
Let’s build your podcast — and your legacy — on purpose.
Final Thoughts: Legacy Over Likes, Always
If no one’s said it to you lately, let me be the one:
📣 Your voice matters. 📣 Your story matters. 📣 What you’re building? It will outlast the numbers.
When you stop creating for applause and start creating from alignment, everything shifts. The right audience finds you. The right opportunities flow in. The content starts to work for you — even when you’re not online.
That’s the power of a legacy-driven podcast.
So take the leap. Hit record. Say the thing that matters. And keep showing up with soul.
Because the world doesn’t need another trend. It needs your truth.
Ready to lighten the load and podcast with more soul?
If you’re a podcaster (or even thinking about becoming one), chances are you’ve had a moment of self-doubt. You release an episode, check your stats, and the number staring back at you feels… underwhelming.
“Only 20 downloads?”
It’s easy to get discouraged. In a world that celebrates going viral, slow and steady can feel like failure. But I want to offer a different lens—one that was deeply affirmed in my recent conversation with Adam Torres, host of the Mission Matters podcast series and founder of a branding and publishing agency by the same name.
Adam has conducted over 6,000 interviews, launched more than 250 shows, and published 400+ authors. On paper, he’s achieved what many entrepreneurs and creators dream of. But what struck me most wasn’t his credentials—it was his perspective.
“If 20 people download your episode, and it’s an hour long, that’s 20 hours of someone’s life you’ve earned.”
Whew. Let that sit for a minute.
The Power of Earning Time
Adam reminded me of something that’s easy to forget in the grind of content creation: people are giving us their time.
Think about the weight of that. In a world full of distractions, people are choosing to listen to you. Not scroll past you. Not double-tap and keep it moving. Listen.
If you get 100 downloads, that’s like standing on a stage, delivering a keynote to a room of 100 people who showed up to hear you speak.
Podcasting isn’t about chasing the algorithm. It’s about building intimacy. One voice at a time.
From Finance to Founding a Media Company
Adam didn’t start off in media. In fact, he spent over a decade in the financial industry before ever picking up a mic. But when his mentor encouraged him to write a book, something shifted.
He didn’t think his story mattered. He wasn’t a celebrity or an athlete with a made-for-TV journey. But he wrote it anyway—and to his surprise, people did care. That one book led to speaking engagements, international travel, and a growing demand for him to help others tell their stories too.
And so began the seeds of Mission Matters.
“I didn’t know how to publish a book. I wasn’t trying to start a media company. I was just listening—to people, to the need, and to God.”
There’s something deeply refreshing about that kind of obedience. A willingness to pivot. To start ugly. To say yes, even before all the logistics are clear.
That resonates with me. I’ve pivoted many times over the years—from homeschool consulting to branding and podcasting strategy, to launching an entire collective that centers soulful storytelling. Every chapter required letting go of certainty to embrace calling.
Shut It Down and Start Again
Here’s the part of Adam’s story that had me nearly shout-preaching into the mic:
He originally launched his show under the name Money Matters—it made sense, right? He was coming from finance. But then, during an interview, someone casually said, “Money matters… but mission matters too.”
That phrase hit him like a divine download.
Within days, Adam shut down his entire brand—website, podcast, socials, everything—and relaunched as Mission Matters.
Let me just pause here and say:
That takes guts.
He had already produced 1,500 episodes, built brand equity, and had a functioning system in place. And he still chose to begin again in obedience to the call.
“It made zero sense. But I knew I had to do it. And we were rewarded for that faith.”
This is a word for somebody: sometimes the next level requires you to shut down something that’s working—because it’s not in full alignment anymore.
Legacy Isn’t Likes
As we got deeper into our conversation, Adam shared something personal that brought podcasting into a whole new light.
Last October, he lost his mother unexpectedly. It was devastating. But what he treasures most now? The recordings he has of her voice.
They’d done a few podcast episodes together. He even brought her into a studio once and had friends write questions for her to answer.
Now, those episodes are priceless.
He gets to hear her laugh. Her stories. Her essence.
“Legacy is different for me now. Because I understand what it means to capture someone’s voice and freeze it in time. When you create a podcast, even just one episode, you’re creating something that lives beyond you.”
That hit me hard.
We often think of podcasting as a business tool, a marketing vehicle, a way to grow our reach. And yes, it can be all of that. But it’s also a sacred archive. A digital journal. A gift to the people who will one day want to remember us.
Whether you have 5 downloads or 5,000—you’re making legacy.
Tips for Staying the Course
So what about the practical side? Because let’s be real—consistency is hard. Especially when you feel like you’re talking into the void.
Here are a few tips Adam shared for anyone looking to podcast with longevity in mind:
1. Podcasting is a marathon, not a sprint.
Most new podcasters launch big—trailer, fancy graphics, maybe even a press release. Then they release a few episodes, don’t see immediate traction, and quit.
That’s a sprinter’s mindset. And podcasting will eat you alive if you come in expecting instant results.
The shows that succeed are the ones that stay consistent long enough to hit that “hockey stick” moment—where slow, steady growth suddenly spikes upward.
2. Don’t wait for perfect conditions.
Adam recorded his first 300 episodes on a phone. No fancy mic. No editing.
The most important thing isn’t polish—it’s presence. Get the message out. Tell the story. Capture the moment.
If you’re waiting for the right gear, the right timing, the right space… you might never start.
3. Honor your audience, no matter the size.
This one really stuck with me.
If 20 people listen to your one-hour episode, that’s 20 hours of attention. You could’ve been background noise on a walk, a lifeline on a bad day, or a lightbulb moment for someone stuck in their business.
That’s not small. That’s sacred.
4. Build systems around your show.
For Adam, podcasting is baked into his calendar. He doesn’t “try to find time” to record—he protects the time. That’s why he’s able to stay consistent.
If you want podcasting to become part of your life, you’ve got to treat it like it already is.
Final Thoughts: Show Up Like It Matters
Podcasting has changed my life. I say that not because I’ve hit some magic number or landed a high-profile guest, but because I’ve felt the shift it creates in me—and in those I get to connect with.
It’s made me braver. Bolder. More vulnerable. More me.
And whether you’re just starting or already deep into the journey, I want to remind you of this:
You don’t need millions to matter. You need mission.
And that mission might just be to give someone hope, perspective, or courage—one episode at a time.
So if you’re sitting on that mic, hesitating to press record, remember what Adam said:
“Even if you don’t know your story yet—share it anyway. That’s how you find it.”
Let’s be real—sometimes the most powerful thing you can do for your podcast isn’t publishing another episode. It’s pressing pause.
As podcasters, especially those of us who create with purpose and lead with heart, we carry a lot. We’re constantly holding space for our audiences, planning episodes, editing, publishing, promoting—on top of everything else life throws at us. So what happens when you’re drained, uninspired, or just plain tired?
You take a break. And you do it soulfully.
This week on the Soul Podcasting Podcast, I shared a quick, heart-led chat about the art of pausing your podcast without losing momentum or your connection with your community. Here’s a deeper dive into that conversation, because I know so many of us need this reminder.
Pause With Purpose, Not Guilt
First things first: taking a break does not mean you’re failing. It means you’re in tune with your own capacity. And that? That’s leadership.
So often in the podcasting space, we’re bombarded with the message that consistency equals success. While consistency is key, let’s not confuse that with constant output. Your worth as a creator isn’t measured by your publishing calendar.
When you need a break—whether it’s for rest, family, clarity, or mental health—give yourself permission to take one. And when you do, communicate it clearly to your audience. It’s not ghosting—it’s modeling healthy boundaries and honoring your creative rhythm.
Even something as simple as:
“I’m taking a short break to refuel and realign. I’ll be back soon with even more impactful content.” …goes a long way.
Transparency builds trust. When your community sees you showing up authentically, even in your rest, they’re more likely to stay connected and cheer you on.
Schedule Light Content Ahead of Time
Here’s a practical tip I swear by: pre-schedule content when you know a break is coming.
That doesn’t mean you need to be in full-on hustle mode before your pause. It just means planning lightly. A couple short solo episodes, some “best of” replays, or even guest interviews you’ve already recorded but haven’t aired yet? Perfect.
Even a 2-minute check-in episode with a message like, “Hey friend, I’m on a brief creative break, but I’m thinking of you and I’ll be back soon!” can help maintain the connection.
I’ve done this myself—loaded up 2 weeks’ worth of light content so I could step away without dropping the ball. And you know what? My listeners appreciated it. The DMs I got afterward reminded me that you don’t have to be constantly present to stay relevant—you just need to be real.
Let Your Return Be Intentional
The comeback matters. And it doesn’t have to be some dramatic rebrand or long-winded apology.
Instead, let your return be a reset. Come back with clarity. Share what you learned, what you’re shifting, and what’s next.
Your listeners don’t need perfection—they want connection. If your break gave you insight, peace, or a new perspective, talk about it. Let it infuse your content with even more soul.
Think of the break as compost—it may feel like downtime, but beneath the surface, it’s fueling new growth.
A Soulful Rhythm Over a Rigid Calendar
One of the things I work on with clients is finding a podcasting rhythm that actually fits their lives. Because you’re not a machine—you’re a messenger. And your message deserves to come from a place of peace, not pressure.
That’s why I offer podcast audits, editing support, and strategy sessions to help you build a sustainable, soul-aligned podcast flow. Whether you’re in a growth season or a slower pace, you can still lead with intention and stay visible.
Final Word: Permission to Breathe
If you’re in that season of overwhelm—or even just sensing that a pause would help you grow—here’s your permission slip. You can pause. You should pause. But do it soulfully.
No guilt. No shame. No ghosting. Just clarity, peace, and the confidence to return when you’re ready—stronger, clearer, and even more connected to your purpose.
Want Help Creating a Sustainable Podcast Plan?
Let’s build something that supports your energy, not just the algorithm.
Whether you’re looking to refresh your podcast, map out a more ease-filled content plan, or simply get support while you step back for a bit—I’m here for it. Head to soulpodcasting.com and let’s get your voice aligned with your vision.
Because podcasting with purpose, passion, and soul? That’s the only way forward.
Ready to lighten the load and podcast with more soul?
Let’s go ahead and say the quiet part out loud: not all visibility is created equal.
If you’ve ever caught yourself thinking “I need to post more, go harder, get seen more” — but still felt like you were spinning your wheels and getting nowhere — I see you. You’re not lazy. You’re not doing it wrong. You’re just being fed a broken definition of visibility.
We live in a content-obsessed world that equates virality with value. We’re told to dance, lip sync, follow trending audios, and hop on every platform algorithm like our business depends on it. But here’s the thing nobody’s saying out loud:
Going viral doesn’t mean you’re building anything that lasts.
And for soul-led founders, creators, and CEOs who are here for the long haul — that matters.
So today, I want to reframe visibility. I want to help you unhook from the pressure to go viral and shift your focus toward something far more powerful and sustainable: relevance. Let’s dig in.
Virality Is a Spike. Relevance Is a Rhythm.
Virality is a moment. A flash in the pan. A spike in likes and views that can feel exciting — but doesn’t always translate to meaningful growth. In fact, it often attracts the wrong audience: people who liked that one post, but aren’t really aligned with your message, your mission, or your movement.
Relevance, on the other hand, is a rhythm. It’s built over time. It’s the steady drumbeat of your voice showing up for your people — consistently, clearly, and with purpose.
When you’re relevant, people return to your content again and again because they trust you. They know what you stand for. They know what to expect. And more importantly? They’re listening even when you’re not trending.
Visibility = Connection, Not Clout
Here’s the real kicker: visibility isn’t about being seen by everyone. It’s about being known by the right ones.
Real visibility is when your audience knows your name, your values, your vibe — and they start sharing your work without you even asking. Not because you’re the loudest, flashiest, or most polished, but because you’re real, consistent, and soul-aligned.
I’ve seen creators with a few hundred followers make more impact (and income) than influencers with 100K+ — because their content actually connects. That’s visibility that converts. That’s visibility with depth.
You don’t need millions of views. You need real relationships.
Podcasting: Your Long-Term Visibility Engine
This is one of the many reasons I’m so passionate about podcasting — and why I’ve built every brand I own with a podcast at its core.
Unlike social media content that disappears in 24 hours or gets buried in the scroll, podcast episodes live on. They’re searchable. They’re shareable. They’re bingeable. Your audience can return to them months or even years later and still get value.
Podcasting isn’t a vanity metric platform — it’s a visibility vehicle. And when done right, it becomes the engine that drives your thought leadership, brand trust, and long-term legacy.
Relevance Starts With Knowing Who You’re Talking To
Let’s be honest: one of the fastest ways to stay invisible is trying to speak to everyone.
When you water down your voice to appeal to the masses, you end up resonating with no one. Relevance comes from clarity. From knowing exactly who you’re talking to — their problems, their dreams, their language — and creating content that feels like you see them.
This is where podcasting gives you an edge. You’re not just posting soundbites — you’re having rich, layered, intimate conversations with your ideal audience. You’re building trust, episode after episode, with the people who are actually meant to hear you.
And that’s what leads to true influence.
Sustainable Visibility Fuels Legacy — Not Just Likes
If you’re in this for the long haul — to build a business, a movement, a message that outlives the next trend — then your approach to visibility has to shift.
At Soul Podcasting Collective, we don’t just launch podcasts. We build soul-aligned visibility platforms for founders and creatives who care about legacy. Because let’s be real: legacy isn’t built on trends. It’s built on relevance, consistency, and depth.
We want your voice to be heard — not just go viral and disappear. We want your content to work for you long after you hit publish. We want your audience to grow because you’re trusted, not because you’re trending.
The Industry Is Catching On (And You’re Right On Time)
Here’s some validation for you: according to the 2025 Podnews Report, the podcasting industry is evolving fast — and the most successful creators aren’t necessarily the ones with big names or huge budgets.
They’re the ones who are niche, authentic, and consistent.
Audiences are demanding more: more depth, more intentionality, more value. They want to listen to shows that feel real, not rehearsed. They want creators who lead with heart, not hype.
Even brands are shifting how they measure ROI. It’s not about vanity metrics anymore — it’s about engagement, loyalty, and trust.
Translation? This is your time. Especially if you’re a purpose-driven leader ready to step out of the hamster wheel and start building something that lasts.
Let’s Redefine What It Means to Be “Visible”
Here’s the truth I want you to walk away with:
You don’t need to go viral. You need to stay relevant.
You need to show up consistently for the people you’re called to serve. You need to create content that reflects your values, your voice, and your vision — not someone else’s trends.
You need to trust that being steady, strategic, and soul-led will always outlast the algorithm.
And yes, your podcast can be the platform that helps you do exactly that.
Ready to Build Soul-Aligned Visibility?
If you’re feeling this and you’re ready to amplify your voice in a way that’s sustainable, strategic, and rooted in purpose — I’d love to support you.
🎙️ Grab my free Launch Confidently Podcasting Checklist — your go-to guide for starting or relaunching your show with alignment (not chaos). 💻 Visit soulpodcasting.com to learn more about how we help creators like you launch, grow, and repurpose their podcasts with clarity and heart. 📲 And let’s connect over on IG @soulpodcasting — my DMs are always open for real conversations about voice, content, and visibility that lasts.
Final Word: Build What Lasts
Visibility built on trends will fade. Visibility built on relevance will compound.
So let’s stop chasing moments and start building movements. Let’s create content that doesn’t just “hit” — it lands, it resonates, and it sticks.
Your voice is too powerful to waste on trying to go viral. Let it lead.
Ready to lighten the load and podcast with more soul?
I’ve always said that podcasting isn’t just about the mic—it’s about the message. In this week’s episode of the Soul Podcasting Podcast, I sat down with Manouchka Elefant, marketing strategist and coach for mompreneurs, who didn’t just launch a podcast—she reshaped her entire business and mindset in the process. This conversation is for anyone who’s ever felt stuck between ambition and overwhelm, especially if you’re trying to build a business while raising little ones. Manouchka’s story is a beautiful reminder that we don’t need perfection to start—we just need the courage to move forward, even if it’s messy.
The Birth of the Hey Boss Mama Podcast
Manouchka started with a common desire: to have real conversations with other mompreneurs. After having her son, she planned to ease back into running her marketing agency. But the juggle was more intense than expected. As her son grew, so did her awareness that the traditional model of business just wasn’t going to cut it. She needed support, community, and connection.
Out of this need, the Hey Boss Mama Podcast was born. But not without resistance. Manouchka candidly shared how she sat on her video interviews for months, stalled by perfectionism and the fear of getting it wrong. Sound familiar? Even as a seasoned marketer, the tech and production side of podcasting felt overwhelming.
Her breakthrough came when she gave herself permission to choose ease over ideal. She let go of the pressure to launch with polished video and decided to release her podcast in audio-only format. That decision changed everything. It freed her from analysis paralysis and allowed her to move forward.
Doing It Afraid
There’s a lot of talk in the business world about confidence and clarity—but Manouchka reminded us that sometimes you only get those things after you start. “Don’t wait until you’re no longer afraid,” she said. “Start scared. Start anyway.”
And that’s exactly what she did. She built a detailed podcast project plan—something she now offers to other aspiring podcasters—and slowly worked through it step by step. Her planner helped her see the full picture, from ideation to launch, without feeling overwhelmed.
Podcasting with Purpose, Not Perfection
When you’re building a podcast while raising a toddler, the reality is—you don’t have unlimited time. Manouchka opened up about having just two and a half work days per week. That limited window forced her to prioritize and get crystal clear on what she wanted to create.
The beauty of podcasting, she explained, is that it’s not a one-and-done platform. You can launch messy and refine as you go. Update your show description. Rework your artwork. Change your format. The key is to start and let the evolution happen naturally.
This mindset shift—away from perfection and toward purpose—is what helped Manouchka transition from running a marketing agency to coaching and building a community of mompreneurs. Her podcast became the foundation of her reimagined business.
Balancing Motherhood and Momentum
One of the most powerful parts of our conversation was hearing how Manouchka balances motherhood with entrepreneurship. She’s honest about the challenges—like running a business without full-time childcare, dealing with toddler meltdowns, and facing the constant feeling of not having enough time.
But instead of letting those challenges derail her, she uses them as fuel. She’s strategic with her time. She plans in sprints. She leans into the pockets of productivity she does have—and most importantly, she’s built a business that fits her life, not the other way around.
She also emphasized the importance of knowing your trade-offs. Whether you choose to outsource or DIY, there’s always a cost—time, money, or energy. The key is to know your capacity and make intentional decisions based on it.
Building Community with Intention
Beyond the podcast, Manouchka created a Facebook group to connect with her audience and offer a space for mompreneurs to support one another. While she’s still the main voice driving conversation, she knows the value of slow growth and is committed to nurturing that community with care.
And that’s what makes her different. She’s not chasing vanity metrics—she’s building relationships, one listener at a time. Her focus is on real connection, not just content.
Workflow Tips for Busy Mompreneurs
For those wondering how she does it, Manouchka broke down her podcast workflow:
Guest interviews are fluid and conversational. She chooses guests based on authenticity and alignment—not just popularity.
Solo episodes are where she gets strategic. These episodes connect back to upcoming launches, services, or key messages she wants to amplify.
She plans ahead based on her capacity, not an arbitrary weekly publishing schedule.
She treats her content as part of a larger ecosystem—everything ties back to her mission.
The Project Plan That Changed Everything
One of the biggest takeaways from this episode? The power of having a plan.
Manouchka’s podcast project planner is more than a checklist—it’s a customizable roadmap for anyone feeling overwhelmed by the launch process. She built it from scratch by combining insights from dozens of podcasting resources and courses. It walks you through every step, from planning and recording to publishing and promotion.
And if you want to binge the Hey Boss Mama Podcast, here’s where to start: heybossmama.com/spotify
Final Words of Encouragement
As we wrapped our conversation, Manouchka left us with this reminder:
“Do it because it lights you up. Not because you feel like you have to. Not because someone else is doing it. Do it for you.”
Whether you’re a mompreneur with a baby on your hip or a multi-passionate creative just trying to carve out space for your voice—this episode is your permission slip to begin. Not when it’s perfect. Not when it’s polished. But now.
Listen to the full episode wherever you get your podcasts. And if this resonated, don’t forget to share it with a fellow mompreneur who needs the reminder: You’re not behind. You’re right on time.
Ready to lighten the load and podcast with more soul?
