Ever scroll through Apple Podcasts or Spotify, search your podcast niche, and suddenly feel overwhelmed?
There are hundreds of shows just like yours. Same topic. Same audience. Same vibe. And you start thinking:
“Why would anyone listen to my podcast when there are already so many out there?”
I get it. I’ve been podcasting since 2005 — back when podcast niches weren’t even a conversation. Today, it feels like no matter what you talk about, there’s already a podcast covering it.
But here’s the truth: podcast saturation doesn’t mean impossibility. It means opportunity — if you know how to differentiate your voice and your brand.
Let’s break down exactly how to stand out in your podcast niche, even when it feels overcrowded.
Why a Saturated Podcast Niche Isn’t a Bad Thing
When I launched my very first show in 2005, the podcast world was wide open. No competition. No algorithms. Just me, a microphone, and figuring out how to upload audio files.
Fast-forward to today: podcasting looks completely different. There are over 4 million registered podcasts, and most niches feel jam-packed. But here’s what most people miss:
Many podcasts fizzle out within 10 episodes (so they’re not really “competition”).
A podcast niche with lots of shows usually means there’s high demand.
People don’t choose podcasts based on topics alone. They choose based on connection.
So instead of avoiding a “crowded” podcast niche, embrace it. That means people are already searching for your content. Your job is simply to show up differently.
1. Lead With Your Perspective in Your Podcast Niche
Most podcasters think their topic is what sets them apart.
“I have a podcast about business.” “I have a podcast about wellness.” “I have a podcast about parenting.”
But here’s the truth: thousands of podcasters in your niche are covering the same ground. What makes you stand out isn’t the subject matter — it’s your perspective.
When I first started podcasting, I tried to sound like everyone else. My shows were polished but generic. It wasn’t until I leaned into my unique voice — as a creative, a woman of faith, a strategist who blends business with soul — that people started listening for me, not just my information.
If you want to shine in your podcast niche, ask yourself:
What life experience shapes my approach to this niche?
What do I believe that goes against the grain?
What stories and lessons can I share that nobody else can replicate?
Your podcast niche doesn’t need another copycat. It needs your lens.
2. Niche Down — Then Layer Your Personality Back In
We’ve all heard the advice: “Niche down your podcast.” And yes — it works. A focused podcast niche like “business coaching for creative freelancers” is far more compelling than just “business.”
But here’s the mistake many podcasters make: they niche down and strip out all their personality. They focus so hard on being “professional” that they forget to be memorable.
When I launched Impact Podcast Coach, my podcast niche was clear: helping women entrepreneurs and founders launch and grow shows. But what kept listeners coming back wasn’t just the niche — it was the way I infused my coaching with warmth, faith, and creativity.
The formula is simple:
Podcast niche clarity + your personality = a show people remember.
So yes, niche down. But then add back the quirks, humor, stories, and unique delivery that make your podcast truly yours.
3. Don’t Compete on Volume — Compete on Resonance
When you’re in a saturated podcast niche, it’s tempting to think:
“If I just put out more episodes, I’ll stand out.”
I used to believe this too. One summer, I published three episodes a week. And you know what? I burned out. The truth is, publishing more doesn’t guarantee you’ll stand out in your podcast niche.
What actually makes you memorable is resonance.
One of my most impactful episodes wasn’t a strategy-packed one. It was when I opened up about comparing myself to other podcasters and doubting my place in the industry. That episode hit home with my audience because it was real.
Listeners don’t just want another tutorial. They want something that resonates on a personal level.
So instead of focusing on output, focus on depth. Would you rather have 50,000 casual listeners — or 500 loyal listeners who share every episode because it moved them?
4. Improve the Listener Experience in Your Podcast Niche
Another underrated way to stand out? Make your podcast easy and enjoyable to listen to.
No matter your niche, people won’t stick around if your episodes are confusing, disorganized, or hard to hear. You don’t need a $10,000 studio setup. But you do need to respect your listeners’ time and attention.
That means:
Keeping your intro short and engaging.
Editing out distractions or long pauses.
Using music or transitions to create flow.
Ending with a clear call-to-action (so listeners know what to do next).
I noticed a huge difference in listener retention once I tightened my intros and created smoother pacing. It’s a small tweak that makes a big impact, especially in competitive podcast niches.
5. Build an Ecosystem, Not Just a Podcast
This is my favorite strategy for standing out in your podcast niche: stop treating your podcast like an island.
Your podcast should be part of an ecosystem that connects to the rest of your brand. That’s how you move from “just another show” to becoming a movement.
For me, my podcasts connect to my coaching programs, my Soul Podcasting Collective, and my resources for visionary women entrepreneurs. That ecosystem means listeners don’t just consume content — they engage with a community.
Think about it:
Do you invite listeners to join your email list?
Do you nurture them with exclusive content or communities?
Do you have offers or services tied to your podcast niche?
This is how you build long-term loyalty and authority in your niche.
My Personal Journey in a Crowded Podcast Niche
Looking back, I’ve had nearly 20 years in the podcasting space. I’ve seen it evolve from a small experiment into a massive global industry.
What’s kept me going isn’t chasing downloads. It’s flexibility. It’s the fact that I can run a podcasting business while also teaching music (a passion I’ve recently picked up again). Podcasting bends with me — and that’s what makes it sustainable.
That’s also the secret to standing out in a podcast niche: not trying to be everything to everyone, but letting your podcast reflect your real life and your unique story.
Final Thoughts: Standing Out in Your Podcast Niche
Yes, your podcast niche might feel saturated. But saturation is just proof that people are searching for your content.
The key to standing out isn’t louder production or endless episodes. It’s clarity, connection, and confidence.
To recap:
Lead with your perspective, not just your topic.
Niche down, then put your personality back in.
Focus on resonance, not volume.
Elevate your listener experience.
Build a podcasting ecosystem, not just episodes.
If you apply these, you won’t just blend into your podcast niche. You’ll stand out, sustainably and authentically.
Ready to Shine in Your Podcast Niche?
If you’re unsure whether your podcast truly stands out, I’d love to help.
With my Podcast Audit, I’ll review your show and give you an honest, detailed assessment of where you’re blending in — and where you could shine. You’ll walk away with actionable next steps to stand out in your podcast niche, without the overwhelm.
Jorge Olson is an expert on branding and marketing strategy. He’s written five books, taken five companies public, raised over $100 million in funding, and launched over 1,000 beverages and consumer goods. His latest book, Marketing Karma, is out now.
Podcasting is more than plugging in a mic and hitting record. It’s more than racking up downloads or chasing likes on social media. At its core, podcasting is about connection, storytelling, and building a ripple effect that extends far beyond your immediate audience. In this episode of the Soul Podcasting podcast, I sat down with branding and marketing strategist Jorge Olson to unpack what it really means to create a business and a podcast that’s soul-aligned. And trust me, this conversation will stretch the way you think about both marketing and podcasting.
Jorge is no ordinary guest. He has raised over $100 million, launched more than a thousand products, and taken multiple companies public. He’s the author of Marketing Karma, and his life story alone is enough to inspire you to rethink what’s possible. From growing up in Tijuana with no business background to becoming a global entrepreneur and thought leader, his journey is a masterclass in persistence, personal branding, and courage.
But what struck me most in our conversation wasn’t just the impressive numbers or accolades. It was his philosophy: the idea that marketing, like life, operates on karma. What you put out is exactly what you get back.
What Is Marketing Karma?
Let’s start with the basics. Marketing Karma isn’t about hustling harder or pushing your brand louder. It’s about energy, intention, and authenticity. Jorge explains that every word you speak, every story you tell, and every choice you make in your business is a seed planted in the world. Those seeds grow into opportunities, relationships, and outcomes that reflect exactly what you’ve invested.
If you show up for your audience half-heartedly, they’ll feel it. If you’re only podcasting to “get” something — more clients, more attention, more sales — people sense that too. But if you podcast from a place of generosity, of truly wanting to share your knowledge, your experience, your encouragement, then the right audience shows up. That’s marketing karma in action.
Podcasting as Karma in Motion
Podcasting is one of the clearest examples of marketing karma. Think about it: every time you publish an episode, you’re sowing seeds. You might not see the fruit immediately. Sometimes it takes months, even years, before a listener circles back to tell you how much your words impacted them. But when you keep showing up with consistency and heart, the return comes.
Jorge reminded me that thought leadership isn’t about trying to compete with everyone else’s flashy reels or viral clips. It’s about depth. Books, long-form podcasts, storytelling — these are the tools that separate you from the noise. They require effort, but because of that effort, they also carry more weight. A book, a thoughtful podcast, a meaningful conversation — these are lasting forms of marketing karma.
So, when we as podcasters sit down to record, we have to ask: What am I putting out there? What ripple am I creating?
Storytelling: Your Superpower as a Podcaster
One of my favorite parts of this episode was Jorge’s deep dive into storytelling. He explained that storytelling is the foundation of branding. It’s what draws people in and keeps them engaged. And it’s something every podcaster has access to — no fancy equipment or degrees required.
Jorge encouraged us to study storytelling the way we study marketing or business strategy. Watch movies not just for entertainment but to notice how the story unfolds. Read fiction to understand character development and pacing. And most importantly, apply those storytelling techniques in your podcast.
If you’ve been listening to Soul Podcasting for a while, you know this resonates deeply with me. Podcasting is a form of soul work. When you share your story, your lessons, your journey — even the messy parts — you invite listeners into a deeper connection. You create resonance. And that resonance is what builds trust, loyalty, and community.
Branding Starts with You
Here’s the truth bomb Jorge dropped that I want every podcaster to remember: Until you’ve made your first million, YOU are the brand. Not your logo. Not your podcast artwork. Not your Instagram aesthetic. You.
This is where so many podcasters and entrepreneurs get tripped up. We think we need to polish everything before we put ourselves out there. We hide behind graphics and taglines instead of showing up as ourselves. But Jorge reminds us that authenticity is non-negotiable. Until your brand grows large enough to stand on its own, your audience needs to connect with you — your voice, your story, your perspective.
So what does this mean practically for us as podcasters? It means leaning into your uniqueness. Share your quirks, your values, your faith, your lessons. Stop trying to sound like everyone else. The right audience will be drawn not to your perfection but to your humanity.
Protecting Your Peace as a Creator
Another important takeaway from this episode was Jorge’s insight on protecting your peace. Let’s be real: putting yourself out there as a podcaster is vulnerable. It opens the door to criticism, misunderstandings, even cyberbullying. Jorge, who has dealt with everything from hate mail to racial slurs while running public companies, offered a grounded perspective on how to handle it.
First, acknowledge the fear. Fear is natural. It’s built into us for survival. But fear doesn’t have to dictate our actions. Courage, Jorge said, is not the absence of fear — it’s moving forward despite it.
Second, set boundaries. Just like you wouldn’t let toxic people into your home, you don’t have to let them into your digital space. Block, delete, and keep your energy focused on those who value what you bring. Protecting your peace is not optional — it’s essential for longevity.
And third, cultivate empathy, even for the critics. This one hit me hard. Jorge reminded us that people who lash out are often deeply unhappy. Seeing them through that lens shifts your perspective and frees you from taking their words personally.
Business Modeling for Podcasters
If you’ve ever wondered, “What’s the endgame for my podcast?” this episode will give you clarity. Jorge emphasized the importance of business modeling — knowing your why and your desired outcome from the start. Are you podcasting to attract clients? To build a community? To write a book someday? To simply share your story?
Your business model doesn’t have to be a 50-page plan. But it does need to be intentional. When you know your why, your daily decisions fall into place. You know what to say yes to and what to walk away from. You know where to invest your energy and what’s just a distraction.
Podcasting, like any business, can be a lifestyle choice or a stepping stone to something bigger. There’s no one-size-fits-all answer. The key is clarity.
Soul-Aligned Business and Podcasting
At the heart of our conversation was this idea: your business, your podcast, your brand — they should bring you peace, not just profit. That’s what Jorge calls a soul-aligned business. It’s about creating something that not only sustains you financially but also fulfills you personally.
For podcasters, this means checking in with yourself regularly. Does this podcast feel aligned with who I am? Am I using it as a tool to connect, inspire, and serve? Or am I letting it become another hustle that drains me?
A soul-aligned podcast isn’t about chasing metrics. It’s about finding joy in the process, about connecting with even one listener whose life is changed by your words. It’s about building something that reflects your values and your vision for the world.
Final Thoughts
This conversation with Jorge Olson reminded me why I started podcasting in the first place: to share stories, build community, and create a ripple effect of encouragement and inspiration. Podcasting is more than content marketing. It’s more than branding. It’s an act of generosity, a form of soul work, and yes — it’s karma in motion.
So the next time you sit down to record, remember: every word you speak is a seed. Every episode is a ripple. And the energy you put out will return to you. That’s the essence of marketing karma. And that’s why podcasting, when done with heart, has the power to change not just your business but your life.
Want to dive deeper? You can grab Jorge Olson’s book Marketing Karma on Amazon or in bookstores, and follow his work at JorgeOlson.com for more wisdom on branding and entrepreneurship. And if you’re ready to explore podcasting as your own soul-aligned business, keep listening to the Soul Podcasting podcast — we’re just getting started.
When You Feel Like Quitting Your Podcast…Then What?
You ever sit down in front of your mic, stare at it for a minute, and think: “Do I even want to keep doing this?” I have. More times than I’d like to admit.
There was a week when I had my episode planned out, my notes ready, and I just… couldn’t. I opened my laptop, pulled up the script, and nothing came out. It wasn’t that I didn’t love podcasting anymore — it was that I was exhausted. Life was heavy, and the podcast felt like one more weight instead of a joy.
Maybe that’s you right now. Maybe you’ve been showing up week after week, but deep down you’re wondering if it’s even worth it. The downloads don’t look like you thought they would. The work feels endless. Or maybe you’re just plain burned out.
If you’ve ever felt that way, I want you to hear this: you are not alone. And quitting doesn’t make you a failure — but before you make that call, there are some questions, some shifts, and some truths we can explore together.
1. What’s Really Making You Want to Quit?
The surface-level answer isn’t usually the real one. When I felt like quitting, I thought it was because “nobody was listening.” But when I slowed down, I realized I was frustrated about the time it was taking. I was editing like a perfectionist, promoting like a full-time marketing team, and recording like a machine. That wasn’t sustainable.
So ask yourself:
Am I tired of podcasting — or just tired in general?
Am I frustrated with the podcast — or with the unrealistic expectations I’ve put on it?
Am I discouraged because of my numbers — or because I’m comparing myself to others?
Often, “I want to quit” really means “I need a break,” or “I need support,” or “I need to do this differently.”
When you name the real reason, you can address it directly instead of throwing away something you once loved.
2. Reframing the Story
The questions we ask ourselves shape the answers we find. If all you ever ask is, “Should I quit?” — your brain will find a hundred reasons to say yes. But if you shift the question, you shift the outcome.
Try asking:
What would this look like if it was fun again?
What’s one thing I’ve already gained from podcasting that I wouldn’t trade for anything?
What if success wasn’t about downloads or charts, but about one person being impacted? Would that be enough?
When I reframed my own story, I realized podcasting had already given me confidence, clarity, and a voice. Even without charts or awards, that alone made it worth it. Reframing doesn’t erase challenges, but it restores perspective.
3. Bringing Joy and Creativity Back
Sometimes when you feel like quitting, it’s not because you’re done — it’s because you’re bored. I had a stretch where every episode felt the same. Same format, same style, same rhythm. And I started resenting it.
So I gave myself permission to experiment. One week, I recorded an unedited, raw conversation. Another week, I released a shorter, bite-sized episode. Another time, I brought in a guest just because I thought the conversation would be fun. And you know what? That changed everything.
Maybe you need to loosen the rules you’ve built around your podcast. Try something that feels light, playful, or even silly. Sometimes the cure for burnout is joy. Joy breathes life back into the mic.
4. Before You Walk Away
Quitting is not the only option. And pushing through with no rest isn’t the only option either. There’s a middle ground: pausing.
Take a break. Call it a season. Let yourself breathe.
Ask yourself:
Have I really tried everything to make this sustainable?
Have I given myself permission to do less?
Have I been honest with my audience about needing rest?
Often, the only thing standing between burnout and breakthrough is permission. Permission to pause, to shift, to step back long enough to see clearly again.
5. Flexibility = Longevity
The podcasters who last the longest aren’t the ones who post every single week without fail. They’re the ones who allow their podcast to grow with them.
Your life will change. Your work will change. Your energy will change. And your podcast should be allowed to evolve too.
Flexibility doesn’t mean you don’t care. It means you’re wise enough to adapt so you can keep going. Longevity isn’t built on rigid discipline; it’s built on resilience and adaptability.
6. Support and Connection
Podcasting can feel isolating. You’re sitting in a room, talking into a mic, and hoping someone’s on the other side. But you don’t have to do this alone.
Find a podcasting community. Join a mastermind. Reach out to a fellow podcaster and say, “Hey, want to check in once a month?”
Every time I’ve felt like quitting, the thing that pulled me back wasn’t strategy — it was community. Knowing I wasn’t the only one struggling made all the difference.
Community offers accountability, encouragement, and perspective — all of which can reignite your spark when you feel alone.
7. Consistency with Grace
Consistency matters, but consistency doesn’t mean perfection. It means showing up in a way that’s real and sustainable.
If you need to take a slower pace, take it. If you need to shift from weekly to bi-weekly, do it. If you need to hit pause and explain it to your audience — trust me, they’ll understand.
What your listeners want most is you. Your honesty, your humanity. Consistency with grace is more powerful than perfection with burnout. Grace-filled consistency creates trust without draining your soul.
Closing Reflection
If you’re sitting in that “I want to quit” place right now — don’t rush. Breathe. Reflect. Ask yourself better questions. Experiment. Rest.
And if after all of that, you know in your spirit it’s time to end your podcast — that’s not failure. That’s growth. It’s honoring your season. But if there’s still a flicker of excitement when you picture hitting record… then maybe it’s not time to quit. Maybe it’s time to rediscover your rhythm and fall in love with podcasting on your own terms.
Podcasting isn’t just a project; it’s a journey. And like any journey, there are seasons of energy, seasons of stillness, and seasons of change. Trust your season.
Call to Action
If you’re unsure whether to keep pushing, pivot, pause, or quit — I’d love to help you get clarity. That’s why I created the Podcast Audit: a one-on-one process where I look at your show, your goals, and your process to help you see what’s working, what’s draining you, and where you could reignite the joy.
You can grab yours at soulpodcasting.com/podcast-audit — because your voice matters. And sometimes, all it takes is a little shift to remember why you started in the first place.
Ready to lighten the load and podcast with more soul?
If you’ve ever thought about starting a podcast but felt overwhelmed by the tech, the strategy, or even just the idea of sitting down to record, you’re not alone. So many aspiring podcasters hold back because they assume they need the perfect microphone, a professional studio, or a crystal-clear strategy before they can begin. But as podcast coach Seth Goldstein reminds us—perfection isn’t the goal. Getting started is.
I recently had the chance to chat with Seth on the Soul Podcasting Podcast, and the conversation was full of practical advice, encouraging truths, and a few good laughs about the messy beginnings of podcasting. If you’re a podcaster—or just curious about what it takes to start—this one’s for you.
Who is Seth Goldstein?
Seth Goldstein is many things: an entrepreneur, founder, podcaster, tech enthusiast, father, husband, and self-proclaimed social media junkie. He’s been podcasting since 2010, back when uploading audio files to the internet was far from user-friendly. On top of that, he’s been running his digital marketing agency, Goldstein Media, for over 15 years.
Through his podcast consultancy, Podcast Mastery, Seth helps business owners and individuals step into the podcasting world with confidence. His background in journalism and digital marketing makes him uniquely equipped to guide others—not just on the technical side of things, but also in storytelling, branding, and building lasting audience connections.
When Seth isn’t working (or, let’s be real, sometimes while he is), he’s spending time with his wife, his son, and their Airedoodle pup.
The Journalist Who Found Podcasting
Seth didn’t set out to become a podcast coach. After college, he spent six years as a newspaper journalist before hitting major burnout. “I was done,” he says, reflecting on that season of his career. In 2008, he started Goldstein Media during what he jokingly calls “the best time to start a business” (right at the height of the financial crisis). But out of necessity, he built skills in digital marketing that would sustain him for nearly two decades.
Alongside his agency work, Seth started listening to podcasts in the mid-2000s. By 2010, the technology had improved enough for him to jump in and create his own shows. Since then, he’s hosted multiple podcasts, including Digital Marketing Dive and Entrepreneurs Enigma—both business-focused shows that highlight his expertise and curiosity.
Podcasting as a Brand Builder
One of the most powerful takeaways from my conversation with Seth is his perspective on the role of a podcast in business. “You don’t necessarily make money on your podcast,” he explains. “You make money around your podcast.”
This shift in perspective is crucial for new podcasters. Instead of obsessing over ad revenue or sponsorships right out of the gate, Seth encourages podcasters to see their shows as brand-building tools. A podcast can open doors for consulting, speaking gigs, services, and products. It’s about authority, trust, and connection.
Even if your show has only 30 listeners, Seth argues, those 30 people are engaging with you in a deep way—listening to your voice for 20, 30, or 40 minutes at a time. That’s brand loyalty you can’t get from a single Instagram post.
The First Episode Will Be Terrible (And That’s Okay)
Seth’s first piece of advice for new podcasters? Just start. Don’t wait until your audio is perfect. Don’t wait until you’ve mapped out 100 episodes. Don’t even wait until you’ve figured out exactly what you want your show to be. “Your first episode will be total crap,” he says bluntly, “but you have to post it.”
Why? Because until you publish that first messy, imperfect episode, you don’t have a podcast. Once it’s out there, you can improve. And you will improve—because podcasting is a skill that grows over time.
He also emphasizes using whatever tools you have. Whether you’re recording on Zoom, Riverside, or even your phone, the point is to begin. Production value can increase as you go.
Pivoting, Pausing, and Avoiding Burnout
Podcasting, like any creative endeavor, comes with its own set of challenges. One of the biggest? Burnout. Seth has experienced it firsthand, both as a journalist and as a podcaster. That’s why he encourages podcasters not to fear taking breaks. Shows can have seasons. You can step back, regroup, and return without losing your audience.
Another key strategy: batch recording. Instead of scrambling to record, edit, and publish week by week, try banking three or four episodes in advance. That buffer can save you from the weekly grind and keep you consistent without the constant stress.
And perhaps most importantly: don’t be afraid to pivot. If your format isn’t working, change it. If you’re tired of solo episodes, bring on guests. If interviews feel stale, experiment with panel discussions. Podcasting is flexible—it should work for you, not the other way around.
Storytelling at the Heart of Podcasting
With a journalism background, Seth naturally gravitates toward storytelling. He believes the heart of any good podcast is the story. Whether you’re interviewing guests, chatting with a co-host, or going solo, the key is to help listeners connect through narrative.
That’s why, when coaching, Seth tailors his advice based on a podcaster’s format. Interview shows need a different approach than solo pontification shows. The level of prep, structure, and spontaneity shifts depending on the host’s style. His goal isn’t to force every podcaster into the same mold, but to help them tell their story in the most effective way.
The Community: Podcast Mastery
Beyond one-on-one coaching, Seth is building a community through Podcast Mastery. It’s a space where podcasters can learn, share ideas, troubleshoot, and support one another. For him, the community model creates a “hive mind” effect—where not every question needs to be answered by him personally, because peers can step in to help too.
This sense of collaboration is essential. Podcasting can be a lonely endeavor, especially in the early stages. Having a supportive network keeps podcasters motivated and connected.
It’s Not Too Late to Start
One of the recurring themes in our conversation was timing. Many would-be podcasters worry they’re too late to the game. With millions of podcasts already out there, does the world really need another one?
Seth’s answer: Absolutely. “Just because you’re late to the party doesn’t mean you can’t show up fashionably late,” he says. What matters most isn’t being first—it’s having a message that resonates. If you have something valuable to share, there’s an audience for it.
Podcasting isn’t oversaturated; it’s diversified. The opportunities are still wide open, and there’s room for more voices, more perspectives, and more stories.
Words of Encouragement for Podcasters
To sum up, Seth’s advice is clear and refreshing:
Don’t overthink—just start.
Remember your first episode won’t be perfect (and that’s fine).
Build your brand around your podcast rather than expecting it to fund your business overnight.
Batch episodes to avoid burnout.
Don’t be afraid to pause, pivot, or experiment with new formats.
Above all: enjoy the process.
Podcasting is, as Seth says, a “beautiful mess.” And that’s what makes it powerful.
Connect with Seth Goldstein
If Seth’s story and advice resonated with you, here’s where you can dive deeper into his world:
Podcasting doesn’t have to be complicated. As Seth reminds us, you don’t need to wait for the perfect setup or strategy. Grab a mic, hit record, and start sharing your story. Because the world doesn’t just need a podcast. It needs your podcast.
Launching a podcast is an exciting accomplishment. You’ve invested time in planning your content, refining your voice, and producing episodes that you hope will resonate with your audience. But after publishing, many podcasters experience the same frustrating reality: silence.
Episodes are released, yet the downloads remain low. Engagement is inconsistent. Growth feels stagnant.
This isn’t because your content lacks value. More often than not, the missing piece is visibility.
A podcast cannot thrive on production alone. It requires a strategic system — what I call a podcast visibility engine — that ensures your episodes work for you long after the publish button is pressed. With the right approach, your podcast becomes more than just a collection of audio files; it becomes the foundation of a powerful, multi-channel ecosystem that builds authority, strengthens connections, and drives sustainable growth.
In this article, we’ll explore how to design a podcast visibility engine that amplifies your message and extends the life cycle of every episode.
Visibility Begins With Purpose
Many podcasters assume visibility starts with promotion — but the truth is, visibility begins with purpose. Before you think about repurposing, scheduling posts, or designing graphics, you must be clear about why your show exists and what transformation it offers.
Ask yourself:
What message am I leading with?
What do I want my audience to take away from this episode?
How does this connect to the broader mission of my brand?
When you define the purpose of your podcast and each episode within it, you can approach visibility with clarity. Visibility is not about “getting seen everywhere.” It’s about ensuring your content is consistently reinforcing the transformation you want your audience to experience.
Make Your Podcast the Core of a Multi-Channel System
Think of your podcast as the hub of your visibility engine. Each episode is a central piece of content that can fuel an entire ecosystem of distribution. Instead of publishing once and hoping listeners arrive, you design intentional pathways that bring the content to them.
From a single episode, you can create:
Short-form video: Reels, TikToks, or YouTube Shorts featuring highlights, insights, or behind-the-scenes clips.
Written content: Blog posts, newsletters, or LinkedIn articles that expand on key points.
Visual content: Carousels, quote graphics, or audiograms tailored for Instagram or Facebook.
Thought leadership: Short posts or commentary for LinkedIn that establish your expertise.
This approach ensures that your content is not confined to one platform. Instead, it becomes adaptable, engaging your audience wherever they naturally consume information.
Leveraging Guest Collaborations for Amplified Reach
If your podcast features guest interviews, you already have a built-in visibility advantage. Every guest brings with them a network, community, and audience that can be introduced to your work.
However, this benefit only materializes if you make sharing easy and appealing. Provide your guests with:
Branded graphics designed for their preferred platforms
Pre-written captions they can adapt and personalize
Short clips or audiograms they can post directly
Beyond the episode itself, consider extending collaborations: host an Instagram Live together, create a joint LinkedIn post, or even develop a shared lead magnet. Each collaboration strengthens the relationship while simultaneously expanding your reach.
Visibility grows exponentially when you transform guest appearances into strategic partnerships.
Creating a Rhythm of Podcast Visibility
One of the most common mistakes podcasters make is treating promotion as a one-off activity. An episode is released, a single post is shared, and then the content is quickly forgotten.
A visibility engine thrives on rhythm. By creating a repeatable schedule of distribution, you extend the life of your content and reinforce your authority.
Here’s an example weekly rhythm:
Monday: Release day announcement + teaser reel
Tuesday: Carousel post highlighting a key concept
Wednesday: Audiogram or story Q&A inviting engagement
Thursday: Newsletter recap + LinkedIn thought piece
Friday: Behind-the-scenes post or “lesson of the week”
Notice how this rhythm creates multiple touchpoints without requiring new content each day. It’s about consistency, not volume. Over time, this steady cadence conditions your audience to expect — and look forward to — your insights.
Extending Visibility Beyond Social Media
While social platforms play a critical role, they are not the only tools available. For sustainable, long-term visibility, you must also prioritize searchable and community-driven spaces.
Searchable content: Platforms like YouTube, Pinterest, and your own blog can extend the life of your episodes for years. A well-optimized post can continue driving new listeners long after the episode is released.
Community engagement: Hosting a live Q&A, creating a discussion thread in a Facebook or LinkedIn group, or inviting your audience into a membership or mastermind deepens connection beyond passive listening.
Social media offers immediacy. Search engines and communities offer longevity. Together, they create a balanced, sustainable visibility system.
Case in Point: Podcast Visibility in Action
One of the members of the Soul Podcasting Collective once came to a session ready to give up. She felt like no one was listening. Her episodes were well-produced but hardly gaining traction.
When we reviewed her visibility strategy, the problem was clear: she was only posting once after release day, then moving on to the next episode. There was no repurposing, no rhythm, no multi-channel presence.
We restructured her visibility flow: reels on Instagram, recaps in her newsletter, thoughtful posts on LinkedIn, and searchable blog content. Within weeks, her engagement doubled. More importantly, she felt confident that her voice was finally reaching the people it was meant to serve.
This is the difference between hoping for visibility and intentionally designing it.
Building Your Own Visibility Engine
If you’re ready to create a visibility engine for your podcast, here are the key steps to get started:
Clarify your purpose: Define the transformation your podcast offers.
Design your hub-and-spoke system: Decide how each episode will be repurposed across video, written, and visual formats.
Develop guest collaboration assets: Create a streamlined system for guest sharing.
Establish a visibility rhythm: Commit to a weekly or bi-weekly flow of content.
Expand into searchable + community-driven platforms: Don’t rely solely on social media.
When implemented consistently, these steps ensure your podcast is not simply published, but positioned.
Final Thoughts
Podcast visibility doesn’t happen by accident. It happens by design.
A podcast visibility engine allows your voice to reach beyond the initial release, engaging your audience across platforms, fostering deeper connections, and positioning you as a trusted leader in your space.
By aligning your purpose with a multi-channel system, leveraging collaborations, creating consistent rhythms, and investing in long-term platforms, you transform your podcast into a central driver of authority and growth.
Your voice deserves to be heard — not just once, but consistently, sustainably, and strategically. Build your visibility engine, and let your podcast do the work it was meant to do.
Also be sure to check out my interview with Dave Campbell on his podcast here.
Our interview on Soul Podcasting was episode 50 which you can listen to here.
