Listen to this week’s episode.
Listen to “42. Done Is Better Than Perfect with Legacy-Driven Podcaster, Angela Ross” on Spreaker.
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On the latest episode of the podcast, I had the joy of sitting down with Angela Ross — host of SoCal Voices, former broadcast journalist, and award-winning leader in media, marketing communications, and public affairs. Angela’s voice is calm, strong, and deeply insightful — and this conversation was a masterclass in soulfully stepping into purpose through podcasting.
Whether you’re a seasoned podcaster or considering launching your first show, Angela’s story is a powerful reminder of how podcasting can be a therapeutic outlet and a vehicle for change.
Podcasting in a Time of Crisis
Angela launched SoCal Voices in response to two major cultural moments: the COVID-19 pandemic and the murder of George Floyd. Both events were triggering for her as a communicator and citizen, and rather than internalize her frustration and disillusionment, she decided to create something positive.
“I did it really to work through my own feelings… So much negativity, so much disillusionment. I needed to focus on things that made me feel safe, good, and aligned with my values.” — Angela Ross
What began as a cathartic outlet became a platform for amplifying the powerful, often-overlooked stories of Southern Californians making a difference in their communities.
From Broadcast to Podcast
With a strong background in broadcasting, Angela didn’t have to battle the technical learning curve that many new podcasters face. Her biggest hurdle? Making sure the content remained aligned with her vision for positivity and impact.
“It wasn’t about the logistics. It was: How do I do this in a way that is meaningful and helps me stay aligned with the positive things I’m trying to accomplish?”
Choosing Guests with Intention
Angela is intentional about her guests, sourcing from a mix of personal and professional networks, PR reps who understand her brand, and podcast matchmaking platforms like PodMatch. Her goal is to highlight stories that uplift, inform, and inspire — stories often missed in mainstream media.
“There are good people out there doing good things in the community. They don’t always get attention — but I wanted to give them a platform.”
A Few Favorite Episodes
Angela shared two standout episodes that continue to move her:
- Dr. Susan Partovi – “The Skid Row Doctor”
A physician working on the frontlines with LA’s unhoused population, treating patients directly on the streets. “She just walks right up to them and says, ‘Hey, what do you need?’” - Confidence Building for Girls – “The 2020 Club”
A teacher helping young girls reclaim their confidence and learn their worth at an early age. “Girls start to lose confidence by 4th or 5th grade — she’s changing that trajectory.”
On Authenticity and Black Women in Podcasting
As two Black women navigating the podcasting space, Angela and I talked about the freedom we feel to show up fully and authentically — especially in a medium that allows us to control the narrative.
“It’s been enriching and empowering for me. Between education, experience, and family, I’ve never really struggled with imposter syndrome. I just show up and do the work.”
Her words were a breath of fresh air — a reminder that when we lead with preparation and purpose, authenticity naturally follows.
Episode Highlights & Timestamps
- [2:08] – Introduction to Angela Ross and SoCal Voices
- [3:00] – Why Angela started her podcast during COVID and the George Floyd protests
- [4:50] – Using podcasting as therapy and a safe space for positivity
- [5:01] – Overcoming mindset hurdles and launching with confidence
- [5:44] – How Angela selects her podcast guests
- [6:51] – Two powerful guest stories that left a lasting impact
- [9:30] – Finding authority and authenticity as a Black woman in podcasting
Resources & Mentions
- Angela Ross’s Podcast: SoCal Voices
- Podcast Matchmaking Tool: PodMatch
Final Thoughts
Angela’s journey reminds us that podcasting is more than content creation — it’s a form of healing, storytelling, and activism. If you’re looking for a way to process your thoughts, amplify underrepresented voices, or spark hope in your corner of the world, take a page from Angela’s playbook and just start.
Because somewhere out there, your voice might be exactly what someone needs to hear today.
Ready to lighten the load and podcast with more soul?
Let’s work together. Learn more about our services at Soul Podcasting Collective or book a discovery call to see how we can support you.
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