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I’ve always said that podcasting isn’t just about the mic—it’s about the message. In this week’s episode of the Soul Podcasting Podcast, I sat down with Manouchka Elefant, marketing strategist and coach for mompreneurs, who didn’t just launch a podcast—she reshaped her entire business and mindset in the process. This conversation is for anyone who’s ever felt stuck between ambition and overwhelm, especially if you’re trying to build a business while raising little ones. Manouchka’s story is a beautiful reminder that we don’t need perfection to start—we just need the courage to move forward, even if it’s messy.
The Birth of the Hey Boss Mama Podcast
Manouchka started with a common desire: to have real conversations with other mompreneurs. After having her son, she planned to ease back into running her marketing agency. But the juggle was more intense than expected. As her son grew, so did her awareness that the traditional model of business just wasn’t going to cut it. She needed support, community, and connection.
Out of this need, the Hey Boss Mama Podcast was born. But not without resistance. Manouchka candidly shared how she sat on her video interviews for months, stalled by perfectionism and the fear of getting it wrong. Sound familiar? Even as a seasoned marketer, the tech and production side of podcasting felt overwhelming.
Her breakthrough came when she gave herself permission to choose ease over ideal. She let go of the pressure to launch with polished video and decided to release her podcast in audio-only format. That decision changed everything. It freed her from analysis paralysis and allowed her to move forward.
Doing It Afraid
There’s a lot of talk in the business world about confidence and clarity—but Manouchka reminded us that sometimes you only get those things after you start. “Don’t wait until you’re no longer afraid,” she said. “Start scared. Start anyway.”
And that’s exactly what she did. She built a detailed podcast project plan—something she now offers to other aspiring podcasters—and slowly worked through it step by step. Her planner helped her see the full picture, from ideation to launch, without feeling overwhelmed.
Podcasting with Purpose, Not Perfection
When you’re building a podcast while raising a toddler, the reality is—you don’t have unlimited time. Manouchka opened up about having just two and a half work days per week. That limited window forced her to prioritize and get crystal clear on what she wanted to create.
The beauty of podcasting, she explained, is that it’s not a one-and-done platform. You can launch messy and refine as you go. Update your show description. Rework your artwork. Change your format. The key is to start and let the evolution happen naturally.
This mindset shift—away from perfection and toward purpose—is what helped Manouchka transition from running a marketing agency to coaching and building a community of mompreneurs. Her podcast became the foundation of her reimagined business.
Balancing Motherhood and Momentum
One of the most powerful parts of our conversation was hearing how Manouchka balances motherhood with entrepreneurship. She’s honest about the challenges—like running a business without full-time childcare, dealing with toddler meltdowns, and facing the constant feeling of not having enough time.
But instead of letting those challenges derail her, she uses them as fuel. She’s strategic with her time. She plans in sprints. She leans into the pockets of productivity she does have—and most importantly, she’s built a business that fits her life, not the other way around.
She also emphasized the importance of knowing your trade-offs. Whether you choose to outsource or DIY, there’s always a cost—time, money, or energy. The key is to know your capacity and make intentional decisions based on it.
Building Community with Intention
Beyond the podcast, Manouchka created a Facebook group to connect with her audience and offer a space for mompreneurs to support one another. While she’s still the main voice driving conversation, she knows the value of slow growth and is committed to nurturing that community with care.
And that’s what makes her different. She’s not chasing vanity metrics—she’s building relationships, one listener at a time. Her focus is on real connection, not just content.
Workflow Tips for Busy Mompreneurs
For those wondering how she does it, Manouchka broke down her podcast workflow:
- Guest interviews are fluid and conversational. She chooses guests based on authenticity and alignment—not just popularity.
- Solo episodes are where she gets strategic. These episodes connect back to upcoming launches, services, or key messages she wants to amplify.
- She plans ahead based on her capacity, not an arbitrary weekly publishing schedule.
- She treats her content as part of a larger ecosystem—everything ties back to her mission.
The Project Plan That Changed Everything
One of the biggest takeaways from this episode? The power of having a plan.
Manouchka’s podcast project planner is more than a checklist—it’s a customizable roadmap for anyone feeling overwhelmed by the launch process. She built it from scratch by combining insights from dozens of podcasting resources and courses. It walks you through every step, from planning and recording to publishing and promotion.
She’s offering it for free to anyone ready to take the leap. Grab it here: heybossmama.com/podcastlaunch
And if you want to binge the Hey Boss Mama Podcast, here’s where to start: heybossmama.com/spotify
Final Words of Encouragement
As we wrapped our conversation, Manouchka left us with this reminder:
“Do it because it lights you up. Not because you feel like you have to. Not because someone else is doing it. Do it for you.”
Whether you’re a mompreneur with a baby on your hip or a multi-passionate creative just trying to carve out space for your voice—this episode is your permission slip to begin. Not when it’s perfect. Not when it’s polished. But now.
This is your season. Let your voice lead.
Connect with Manouchka:
- Website: www.heybossmama.com
- Podcast: www.heybossmama.com/spotify
- Podcast Planner Freebie: https://heybossmama.com/podcastlaunch
Listen to the full episode wherever you get your podcasts. And if this resonated, don’t forget to share it with a fellow mompreneur who needs the reminder: You’re not behind. You’re right on time.
Ready to lighten the load and podcast with more soul?
Let’s work together. Learn more about our services at Soul Podcasting Collective or book a discovery call to see how we can support you.
Let’s podcast with purpose. Let’s create legacy. Let’s keep it soulful.
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