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If you’ve ever wondered whether it’s too late to start your podcast—whether your age, tech skills, or perfectionism might be holding you back—this episode is for you.
In this week’s conversation on the Soul Podcasting Podcast, I had the absolute pleasure of sitting down with a podcasting legend—Dave Jackson, founder of School of Podcasting, author, consultant, and Hall of Famer (yes, podcasting has a Hall of Fame, and yes—Dave’s in it).
Since launching his first show back in 2005, Dave has recorded nearly 1,000 episodes, helped thousands of podcasters build confidence behind the mic, and has become one of the most respected voices in the industry. With over 4 million downloads under his belt and 30+ podcasts launched, Dave’s not just talking theory—he’s lived the podcasting life through all its changes, challenges, and wins.
Let’s dive into some of the key takeaways from our powerful conversation.
From Tech Nerd to Podcasting Pioneer
Dave’s podcasting journey started way before Apple even added podcasts to iTunes. He came from a background in corporate training and tech education, always drawn to helping people understand complicated things in simple, relatable ways.
Then came podcasting—a fresh, fascinating format where he could teach, entertain, and connect with people without the gatekeepers of traditional media. He was hooked.
When Dave first discovered podcasting, the lightbulb went off. It combined everything he loved—teaching, helping people, being creative, and building something meaningful—into one medium. That moment sparked a journey that’s lasted nearly two decades (and counting).
In 2005, he launched the School of Podcasting, offering courses, coaching, and community before most people even knew what a podcast was.
Staying Consistent in a Changing Industry
One of the things I most admire about Dave is his unwavering consistency. Almost 20 years into podcasting, he’s still showing up—week after week—cranking out content, testing tools, tweaking workflows, and encouraging creators from all walks of life.
What’s the secret?
For Dave, podcasting has become second nature. It’s not about perfection or pressure; it’s simply a regular part of his life and creative rhythm. Taking the pressure off has been key to his consistency.
He shared his workflow with us too—which, true to his style, is refreshingly simple:
- Bullet-point blog post (yes, before recording)
- Recording solo or interview-style
- Add bloopers for fun and humanity
- Publish show notes and engage
He also uses NoteJoy to jot down content ideas as they come—proving once again that staying consistent doesn’t require fancy tools. It just takes a system that works for you.
The Soul of Podcasting: Why It Still Matters
Even after nearly two decades, Dave says he’s still in love with podcasting.
Why?
Because podcasting, at its core, is about connection. It’s intimate, raw, and real in a way that YouTube or Instagram just can’t replicate. Your voice is literally in someone’s ears—accompanying them on a walk, commute, or quiet moment.
“If you want to make real impact, you’ve got to make your listener feel something. Make them laugh, cry, groan, or think. If you’re not connecting emotionally, you’re missing the magic.”
Dave believes podcasting is especially powerful for entrepreneurs, coaches, authors, and thought leaders because it builds the Know-Like-Trust factor faster than any other medium.
You’re not just teaching. You’re sharing. You’re inviting. You’re becoming a trusted voice in their world.
What’s Holding People Back (And How to Push Through)
When I asked Dave what stops most people from launching their show, his answer was immediate:
“Fear. Fear of sounding stupid. Fear of not being good enough. Fear of no one listening.”
Sound familiar?
Whether it’s worrying about your voice, tech setup, niche, or lack of listeners—those doubts can be loud. But Dave had a few brilliant reminders for anyone feeling stuck:
- You don’t have to be perfect. Just be you. Imperfection builds connection.
- Treat yourself like your own sponsor. Show up like it matters—because it does.
- Podcasting is not a one-hit wonder. It’s a long game. Trust the process.
He also shared one of his favorite engagement tips: start answering your audience’s frequently asked questions. Not only does it position you as the go-to expert, but it keeps your episodes relevant and valuable. Bonus points if you add little incentives or “Easter eggs” like coupon codes or listener shoutouts.
Too Old to Start? Think Again.
This was one of the most freeing parts of our conversation.
Dave reminded us that podcasting isn’t just a young person’s game—and you haven’t missed the boat. Whether you’re in your 40s, 50s, 60s, or beyond—your voice is still needed.
Let that settle in.
Your wisdom, your years, your perspective—they’re not a disadvantage. They’re your advantage.
If you’ve lived a life, built a business, or walked through something with soul and fire, you’ve got a podcast worth sharing.
His One Big Piece of Advice
I asked Dave if he could leave us with just one golden nugget for long-term podcasting success.
His answer?
“Keep a running list of ideas.”
That’s it.
Not some complicated funnel or viral strategy. Just always know what you’re talking about next.
Whether it’s a note app, voice memo, or old-school notebook—capture those ideas the moment they come. This not only keeps you from hitting the dreaded content wall but also helps you podcast with purpose.
Final Thoughts from Dave (And Me)
Dave Jackson is more than a podcaster—he’s a teacher, a mentor, and a walking reminder that this medium is still wide open with possibility.
If you’re sitting on a show idea, if your mic is collecting dust, if your dream of launching keeps getting pushed back…
Let this be your sign.
You don’t need to be a tech expert.
You don’t need to be perfect.
You just need to start.
Podcasting is one of the most powerful ways to build legacy, impact, and visibility in your business—and as Dave proves, it’s never too late to join the conversation.
Learn More About Dave
If you loved this episode and want to go deeper into Dave’s world, here’s where you can find him:
- Website & courses: SchoolOfPodcasting.com
- Book: Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
He’s helped thousands of creators—and I can confidently say, you’re in excellent hands with Dave.
Ready to lighten the load and podcast with more soul?
Let’s work together. Learn more about our services at Soul Podcasting Collective or book a discovery call to see how we can support you.
Let’s podcast with purpose. Let’s create legacy. Let’s keep it soulful.
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