Launching a podcast is one of the most exciting and empowering moves you can make as a thought leader, entrepreneur, or content creator. But what happens when self-doubt creeps in? What if you’re second-guessing your expertise or wondering whether you really have what it takes to be the voice behind the mic?
If you’ve been hesitating to launch your podcast because you’re not feeling 100% confident—this post is for you.
Here’s the truth: You don’t have to be perfect to podcast. You don’t need to know every tech tool or master all the marketing methods right away. What you do need is passion, a willingness to grow, and a handful of tools and strategies that help you feel supported as you start your journey.
Let’s walk through the key ways to launch a podcast with confidence, even if you don’t feel fully ready (yet).
1. Take an Honest Assessment of Your Skills
Before you record a single episode, take inventory of what you do know.
Ask yourself:
What subjects am I naturally passionate about?
What experiences or knowledge do I have that could serve others?
What conversations light me up?
You don’t need a degree or decades of experience to share valuable insights. The fact that you’re even considering starting a podcast means you likely have something to say—and someone out there needs to hear it. Give yourself permission to own your voice, even if you don’t feel like “an expert” yet.
2. Don’t Be Afraid to Grow Into It
Confidence often comes through doing. As you record more episodes, engage with your audience, and get feedback, you’ll naturally become more comfortable in your message and delivery.
The key is to stay open to learning:
Read about your niche regularly
Listen to other podcasts in your space
Watch how your audience responds to your content
This growth mindset will not only strengthen your podcast over time—it will also position you as someone who’s deeply committed to the value you bring.
So, take the pressure off needing to “know it all” before you begin. Podcasting is a journey, and learning as you go is part of the process.
3. Choose Tools That Fit You
One of the most practical ways to feel confident as a podcaster is to use tools that feel intuitive and easy for you to use. Nothing will kill your creative energy faster than fumbling through confusing software or complicated editing platforms.
Start by choosing:
A recording tool you’re comfortable with (like Riverside, Zencastr, or even Zoom)
A microphone that fits your budget and delivers solid quality
A podcast host that simplifies distribution (like Buzzsprout, Podbean, or Captivate)
Once you’ve chosen your tools, spend a little time getting familiar with them. Create a repeatable workflow that reduces friction and helps you stay consistent. If your tech supports you (not stresses you out), you’re far more likely to stick with podcasting long-term.
Confidence doesn’t just come from recording—it also comes from knowing your voice will be heard.
That’s why it’s crucial to have a simple marketing plan from the start. After all, with over 2.5 million podcasts listed on Apple Podcasts, people won’t just find your show—you’ll need to help them discover it.
Here are a few ideas to get you started:
Share each episode on Instagram Stories, Facebook, or LinkedIn
Repurpose clips or quotes into blog posts, Reels, or Pinterest pins
Create SEO-rich show notes that help your content rank in search
Email your list every time a new episode drops
You don’t have to do it all—just choose 1–2 marketing channels that you enjoy and stay consistent.
Pro tip: Make sharing part of your podcasting routine. Batch your marketing assets as you create your episodes so promotion becomes seamless and fun.
5. Podcast With Passion
At the heart of a great podcast is purpose. Your “why” matters.
You may be helping people grow their businesses, lead healthier lives, or heal from past experiences. Whatever your message, hold on to it. Passion is what will keep you going when downloads feel low or when life gets busy.
Revisit these questions often:
Why did I start this podcast?
Who am I helping?
What transformation am I guiding my listeners through?
Your audience can hear your passion in your voice. It’s what connects them to you. And when you lead with heart, you’ll build trust, loyalty, and a sense of fulfillment that fuels your journey.
Bonus: You Don’t Have to Do This Alone
Podcasting can feel overwhelming—but you don’t have to figure it all out solo. There’s support available to help you simplify the process, refine your message, and launch with confidence.
I’ve helped many podcasters move from idea to impact, and I’d love to do the same for you.
Confidence doesn’t magically appear—it’s built over time. Every episode you record is a step toward owning your voice and showing up more boldly in the world.
You don’t need to be perfect. You just need to be passionate, prepared, and persistent.
So if you’ve been waiting for the right moment—consider this your sign. Start where you are, with what you have. And most of all, launch with heart.
How to Define Your Podcast Purpose Before You Hit Record
If you’re preparing to start a podcast, you might be feeling excited, inspired, and ready to jump behind the mic. Podcasting is an incredible tool for brand-building, authority development, and customer engagement—but before you record your first episode, there’s one vital thing to get crystal clear on: your podcast purpose.
In our work with clients at Soul Podcasting Collective, we often see brilliant ideas get lost in the shuffle because the foundational “why” was never fully defined. Whether you’re a business leader, agency owner, or content creator, clarity on your podcast purpose will shape every piece of your production—from content themes and episode flow to branding and long-term strategy.
Let’s explore how to pinpoint your podcast purpose and build a strong foundation that supports both your voice and your business goals.
1. What Is Podcast Purpose?
Your podcast purpose is the core reason your show exists. It’s more than just a topic—it’s your message, mission, and motivation. Think of it as the North Star guiding your content strategy, guest interviews, and calls to action.
For example, if you’re a marketing consultant, your purpose might be to help early-stage entrepreneurs navigate digital marketing with ease. If you’re a wellness coach, your purpose could be to inspire busy professionals to integrate mindfulness into their daily routine.
When your purpose is defined, every piece of your podcast becomes intentional. It’s not just about producing content—it’s about making an impact.
2. Why Podcast Purpose Matters for Your Business
From a B2B perspective, podcasting isn’t just a creative outlet—it’s a strategic move. It allows you to:
Humanize your brand
Build thought leadership
Attract qualified leads
Nurture community and connection
But these benefits only materialize when your message is clear. Without a defined podcast purpose, you risk producing episodes that feel scattered, lose momentum, and don’t deliver value to your ideal audience.
A clear podcast purpose ensures every episode ties back to your business goals while creating a valuable experience for your listeners.
3. The 5 Big Questions to Define Your Podcast Purpose
Let’s dive into the reflective questions we ask our clients before launching their shows. Take your time with these—it’s the groundwork for a sustainable podcast that aligns with your voice and vision.
a. What message do you want to share?
This is the heart of your content. Your podcast should revolve around a consistent message that resonates with your target audience. Ask yourself:
What core values drive your business?
What do you want to be known for?
What transformation do you want your listeners to experience?
Your message forms the throughline that keeps listeners coming back.
b. Why are you passionate about this topic?
Podcasting is a long game—and passion fuels consistency. If you’re not deeply invested in your topic, your audience will feel it.
Passion doesn’t always mean loud enthusiasm; sometimes it’s quiet resolve and deep commitment. Maybe you’ve overcome a challenge and want to guide others through it. Or you’ve spent years mastering a skill and want to educate with purpose.
Your “why” is the heartbeat of your podcast purpose. It’s what keeps the mic warm even when downloads dip or life gets hectic.
c. Who are you trying to help?
Define your ideal listener as clearly as possible. Not just demographics—dig into psychographics. What are their pain points? What keeps them up at night? What questions are they asking Google right now?
When your podcast purpose is aligned with a specific audience, your episodes become more focused, your messaging stronger, and your marketing more effective.
d. What result do you want for your listener?
What transformation will listeners experience by tuning in each week?
Are you helping them scale a business? Get healthier? Grow spiritually? Create boundaries? Whatever your transformation promise is—make sure it’s clearly embedded in your purpose.
It’s not just about sharing information—it’s about delivering impact.
e. How will your podcast stand out?
We hear this one a lot: “Isn’t the podcast space saturated?”
Yes—and no. There are over 5 million podcasts globally, but most don’t make it past episode 10. Your consistency, clarity, and positioning will set you apart.
Your unique blend of personality, expertise, and delivery is your differentiator. Lean into what makes your voice and message distinct. That’s part of your podcast purpose, too.
4. Aligning Podcast Goals with Business Strategy
This is where purpose meets performance.
Ask yourself: How does your podcast support your bigger business picture?
For example, if you’re a branding agency, your podcast might serve as an inbound lead magnet, offering strategic insights that position you as the go-to expert. If you’re a SaaS founder, maybe your podcast is a storytelling platform to highlight client wins and use cases.
Consider how your podcast can:
Funnel listeners into your email list or offers
Strengthen relationships with referral partners or industry peers
Build visibility in niche markets
Train or educate your audience around your service suite
When your podcast purpose aligns with your business model, every episode becomes a strategic asset.
5. How to Differentiate in a Crowded Podcast Space
Here’s a truth we stand by: Your story has never been told the way you will tell it.
Even if your niche is competitive, your lens, experience, and delivery are uniquely yours. Use that. Infuse personality into your show. Stay authentic, but professional. Lead with service, not just soundbites.
A few ways to stand out:
Focus on underserved sub-niches
Be hyper-specific with your episode topics
Use your podcast to tell real stories—yours and your audience’s
Prioritize audio quality and listener experience
Your podcast purpose acts as the filter to help you decide what’s in or out when curating content, pitching guests, or structuring your show.
6. Building Long-Term Authority with a Clear Podcast Vision
When your podcast has a clearly defined purpose, it becomes a powerful tool for building long-term brand authority. You’re not just another voice in the void—you’re a trusted guide. A consistent voice. A source of transformation.
That’s why this step—defining your podcast purpose—is not optional. It’s foundational.
The business leaders and creators who thrive in podcasting aren’t the ones with the flashiest launch or biggest email list. They’re the ones who know why they’re doing it and who they’re showing up for.
7. Ready to Find Yours?
If you’re thinking of starting a podcast—or refining the one you already have—don’t skip this step. Spend time identifying your podcast purpose before you record or rebrand.
Inside Soul Podcasting Collective, we help purpose-driven entrepreneurs, founders, and small agencies launch meaningful, impactful podcasts that drive results. Our frameworks are built around soulful storytelling, strategic planning, and yes—clarity of purpose.
Need help getting started? Download our free Launch Confidently Podcasting Checklist designed to help you define your voice, mission, and message before launch.
👇 Grab the guide below and take the first step toward a podcast that’s aligned with your business and your soul.
Thanks for reading, and stay tuned for more podcasting insights that empower you to lead with your voice and grow with intention.
Finding your podcast purpose doesn’t have to be a difficult process, and that’s what I’m sharing on this week’s show.
So, you’re thinking of starting a podcast and you’re very excited about the possibility of launching a show that will resonate with your audience. Plus, you might believe that this brand-new podcast idea will help to strengthen your business and grow it. Before you get started with creating your podcast, my friend, I want to stop you in your tracks and ask you a few deep-dive questions that will help you create the best experience, not only for your listener, but for you, the podcast host.
In this episode, I share a few questions you should ask yourself when starting your podcast. First things first…
Let’s discover your podcast purpose.
Creating a show that helps to grow your business and increases your audience so that you can build a network is a noble thing…but it’s not the only thing you should consider when considering investing your time in a project like this. I share a bit about starting your podcast in a way that is authentic to you later on in episode 7: soul podcasting. For now, let’s get started on this episode with a few questions that will help guide you along that direction.
What message do you want to share?
Podcasting is the means by which you will get your message out. There must be a specific and tangible reason you wish to begin podcasting, and likely, it has something to do with your own passions. What is that core, central message you want to convey throughout your episodes?
Why are you passionate about this podcast topic?
Perhaps you’ve been through some difficulties in life or you’ve overcome a particular challenge that you want to share with your audience. Maybe it’s just a subject you’re excited about and can’t wait to share more. Usually, when someone tells me they want to start a podcast, it’s because they want to be a support system and help their audience achieve something of value.
On my business podcast for women of faith, I often share marketing and mindset tips that can help entrepreneurs along their business journey. Why do I feel excited to share this advice on my podcast? Because I’ve been in their shoes, and I understand the burdens that accompany building a solopreneur business from the ground up.
This is what I mean by finding a topic you’re passionate about. Think about what this means for you when considering your podcast purpose.
What is it you hope to achieve with your podcast?
What is the end result for your listener? How will guide your listeners through the process of solving their unique problems? How does your podcast help to answer those main questions they may be having?
Thanks for listening, friends, and I’ll be back next week with more tips for you on my podcast about podcasting!
Have you been thinking of why you may want to start a podcast, but just need an extra bit of encouragement to launch you forward? No worries, I’ve got some reasons for you! You can start by listening to the podcast or watching the video below, then keep reading for extra pointers and details to accompany my tips for you in the video.
https://www.youtube.com/watch?v=cAhssACDJuE&t=38s
Here’s a bit of background about me before I start sharing. In a nutshell, I’ve started a total of eight podcasts over the years and began my first one in 2005 and I currently run four. (My husband also runs one- The Leadership and Success Podcast). Why do we run podcasts? What makes podcasting so exciting for us and for thousands of business owners today?
Podcasting is an extremely influential way to get your message known. As an entrepreneur and CEO, podcasting can help you to take your message out to the world and everyone will know what you’re passionate about as you share your message.
What is podcasting and why do I believe in it?
Podcasting is a form of audio broadcasting. It’s the art of recording audio files and transmitting them via syndication feeds and platforms such as Itunes and Spotify to your audience. That is the tech side of podcasting…but now that we’ve gotten that bit out of the way, let’s talk about why podcasting is a truly powerful means of broadcasting, and why I love it so much (enough to have begun 8 podcasts in the past decade!) Read more about answer to the question “What is Podcasting?”
Your audience is in a position of listening.
I am a strong advocate of podcasting because it is a medium of information that causes people to reflect and truly consider ideas and concepts, usually without interruption, because they are choosing to listen to you.
Podcasting puts you at the front and center of your audience through an intentional mode of learning: auditory. Unlike with video, graphics, and text (all of which you do when blogging, article creation, or vlogging), your audience only needs to truly employ one mode of learning: their listening skills. And because they are listening to you, and only you, they are truly focusing on your message. This is truly powerful!
Podcasting is versatile.
By podcasting, your audience has flexibility. They take you with them wherever they go (to the grocery store, while they’re cooking dinner and doing laundry, while they’re driving). They don’t have to sit at their computers and watch and they are not on lockdown. They are able to continue living their lives while listening to your message. Pretty powerful!
Podcasting helps you grow as a professional.
Overall, podcasting can help you grow as a professional by providing opportunities to develop communication skills, build a personal brand, expand your network, and learn new skills and knowledge. Hosting a podcast requires strong communication skills, such as speaking clearly, engaging an audience, and conveying ideas effectively. By practicing these skills regularly, you can improve your ability to communicate with colleagues and clients.
Researching and preparing for podcast episodes can also help you stay up-to-date on the latest trends and developments in your industry. I know that every time I record an episode of Soul Podcasting, checking for recent trends in podcasting is essential to a quality episode. Additionally, producing a podcast requires technical skills such as audio editing and marketing, which can help you get better at new skills. Also, by hosting a podcast on a specific topic or industry, you can establish yourself as a thought leader and build a personal brand. This can help you stand out in your field and attract new opportunities and clients, and this is one of the main reasons my clients want to start a podcast!
Make connections and network.
Podcasting provides a platform to interview guests and connect with other professionals in your field. By building relationships with guests and listeners, you can expand your network and potentially discover new career opportunities. As a podcaster, you can invite guests to be on your show, and these guests can be people you want to connect with. This gives you a reason to reach out to them and start building a relationship. I love building relationships with my guests which sometimes leads to future collabs and networking, which is why I’m pretty choosy about who I’d like on my shows. Podcasting can lead to collaboration opportunities with other podcasters or content creators. By working together, you can cross-promote each other’s content and expand your reach. This is one of my favorite aspects of running podcasts.
Podcasting can be an effective way to improve your speaking skills in several ways.
If you don’t consider yourself a speaker, no worries. I personally am still a little uncomfortable without my outlines and notes, but I must admit, podcasting has made me more comfortable. When you create a podcast, you have the opportunity to practice speaking regularly. The more you practice, the better you will become. After nearly two decades of firing up my microphone to share my thoughts with the world, I’ve grown to become more comfortable sharing my truth. I’ve also gotten better with articulation. Podcasting requires clear and articulate speech to engage listeners. Through podcasting, you can improve your enunciation, pronunciation, and overall clarity of speech.
Speaking regularly on a podcast can help build your confidence in speaking publicly. This can translate to better performance in other areas of your life, such as giving presentations or participating in meetings. I love that podcasting is filled with transferrable skills.
Not only are your speaking skills affected, but your listening skills can improve also. As a podcaster, you will need to listen to your recordings to ensure that your content is engaging and well-delivered. Listening not only to your own recordings, but to your audience allows you to understand them better. When creating a podcast, you need to engage with your audience and keep them interested, which requires good communication skills, including the ability to tell stories, share insights, and interact with listeners.
I’ve found that I’ve improved in these skills over time, and you will too once you get started.
Adds an extra layer of personal touch and vulnerability that can attract your listeners to you over and over again.
Podcasting can be a powerful tool for connecting with your audience in several ways:
Podcasting allows you to share your personality, voice, and perspective with your audience in a more personal way than written content. By speaking directly to your listeners, you can establish a deeper connection with them. I also feel like I am speaking to a friend once I’m on the microphone. I also love to use storytelling techniques. Podcasting allows you to tell stories in a way that written content can’t. By using your voice to convey emotion, tone, and pacing, you can create a more immersive and engaging experience for your audience. And if using your voice isn’t quite enough, you can use fade-in background music to help set the mood for your show.
Podcasting provides an opportunity to showcase your authentic self and build trust with your audience. By sharing your experiences, insights, and opinions in an open and honest way, you can create a sense of authenticity that resonates with your listeners. Being real with your own personal stories and anecdotes and sharing your heart with others goes a long way.
One thing I truly love about podcasting is that It’s also a medium that is easy to consume on the go, while commuting, or while doing other tasks. By making your content accessible to your audience in this way, you can connect with them in a more convenient and natural way. It allows for direct feedback from your audience, such as comments, ratings, and reviews. This can help you understand your audience better, build relationships, and improve your content based on their feedback.
Adds to your credibility with your network and search engines.
Podcasting can have a positive impact on your ranking in search engines in a number of ways:
Podcasts provide an additional platform for your content, allowing you to reach a wider audience and potentially attract more inbound links to your website, which can boost your search engine visibility. They are also a form of rich media content that can help you stand out in search engine results pages (SERPs) and engage users in a more interactive way. Google has been known to give preference to websites that offer a mix of media types, including audio and video. This is one of the methods I’ve employed on my blogs for years (such as my homeschool blog, for instance). Using a good mix of video, audio, and images is very helpful in the search engines.
You also want to think about titles, descriptions, and backlinks. (I know…all this SEO stuff. But it’s really important, trust me!)
Your podcast titles and descriptions can include keywords that are relevant to your business or niche, which can help search engines understand what your podcast is about and potentially rank it higher in relevant search queries. And how do you get backlinks? Podcasts can attract backlinks from other websites, which can also help improve your search engine rankings. So ask other quality sites to link to yours. When other websites link to your podcast, it can signal to search engines that your content is valuable and authoritative.
Finally, podcasts can help increase user engagement with your brand or website, which can lead to longer site visits, more social shares, and other positive signals that can help improve your search engine rankings.
(However, it’s important to keep in mind that podcasting alone may not be enough to significantly impact your search engine rankings. To achieve the best results, you should focus on creating high-quality content, optimizing your website for search engines, and building a strong online presence through other channels like social media and guest blogging.)
These are just a few general thoughts I have about why having a podcast is an easy “yes” for me. If you’re thinking of how to start a podcast and stumbled on this blog post, I hope you’ll leave me a comment in the box below and reach out to me letting me know how this post has been helpful to you. You can also find me on Instagram where I share more ideas about how you can get started with creating your own soul-aligned podcast.
Thanks for listening, friends, and I’ll be back next week with more tips for you on my podcast about podcasting!
Thinking About Starting a Podcast? Here’s What You Need to Know First
In today’s noisy digital landscape, brands are constantly searching for ways to create authentic, lasting connections with their audience. If you’ve been considering adding new media to your content strategy, there’s one standout platform that continues to gain momentum: podcasting. And if you’ve been thinking it’s finally time to start a podcast, you’re not alone.
But before you dive into the world of audio storytelling, let’s talk about what it really takes to not just launch—but sustain—a podcast that aligns with your brand and business goals.
Why Start a Podcast in the First Place?
There’s a good reason why more business owners, consultants, and brand-builders are turning to podcasting. It’s not just a trend—it’s a powerful medium for visibility, thought leadership, and deep connection.
Here’s why launching a podcast can be a smart move for your business:
It builds trust at scale. Your voice creates a human-to-human connection in ways that written content alone cannot.
It positions you as an expert. When you consistently share value, insights, and conversations, your authority grows.
It creates evergreen content. Podcast episodes can be repurposed into blog posts, audiograms, social media clips, and more. (Check out this video I published about making evergreen content your go-to approach for your business.)
It expands your reach. With smart SEO and distribution, a podcast can help you tap into new audiences.
It fuels your content ecosystem. One episode can power an entire week’s worth of content across platforms.
But here’s the catch: starting a podcast is easy. Building a sustainable one? That takes strategy.
Check out this video for more insights on why your company or brand should consider starting a podcast:
Before You Hit Record: Ask These Key Questions
Launching a podcast isn’t just about grabbing a mic and chatting. Before you start a podcast, ask yourself:
1. What’s the core mission or message?
What do you want your listeners to walk away with? What perspective or value are you uniquely positioned to offer? Clarify this early on.
2. Who is your audience?
Are you speaking to solopreneurs? Creative agency owners? Educators? Knowing exactly who you’re serving helps tailor your episodes and attract the right listeners.
3. What’s your podcast format?
Interview-based, solo episodes, panel discussions, narrative storytelling? Choose a format that matches your natural communication style and fits your brand’s vibe. Check out this video about finding your best content type.
4. Do you have the time and team to sustain it?
Podcasting isn’t a one-and-done deal. From planning to recording, editing, publishing, promoting, and repurposing—it takes time. Will you DIY or outsource?
Being realistic about your time and commitment will help you decide how (and whether) to start a podcast in a way that works for you.
The Foundation: What You Need to Start a Podcast (The Right Way)
Once you’re clear on your message, audience, and format, it’s time to get into the practical pieces. Here’s what you’ll need:
Equipment & Tools
You don’t need a professional studio to start, but you do need clean audio. At a minimum:
USB or XLR microphone (like the Samson Q2U or Shure SM58)
Headphones (to avoid feedback)
Quiet recording environment (even a closet can work!)
Recording software (Audacity, GarageBand, or paid tools like Adobe Audition or Descript)
Hosting Platform
Your audio needs a home base. Choose a reliable podcast host that distributes to major platforms like Apple Podcasts, Spotify, and Google Podcasts. Popular options include:
Libsyn
Buzzsprout
Podbean
Spreaker
Make sure your host offers analytics, custom branding options, and easy integration with your website.
Branding Essentials
Before you officially start a podcast, make sure the branding reflects your business:
Podcast name – Clear, catchy, and searchable
Cover art – Professionally designed and visually aligned with your brand
Intro/outro music – Royalty-free or custom-made to create consistency
Tagline or elevator pitch – One line that explains what your show is about
Episode Planning & Content Strategy
You should never hit “record” without a plan. Mapping out your first 6–10 episodes gives your show a sense of direction and allows you to launch with confidence.
Think in themes or content series:
“Getting Started with Podcasting”
“Behind-the-Scenes of My Business”
“Conversations with Industry Experts”
Remember: people don’t subscribe to podcasts—they subscribe to hosts they trust and content that resonates.
What to Expect After You Start a Podcast
Once your show is live, the real work begins.
1. Promote, promote, promote
Your podcast needs to be marketed just like any other content asset. Share episodes on your website, email list, LinkedIn, Instagram, or wherever your audience lives. Use audiograms, quote graphics, and short reels to drive traffic.
Don’t just promote the latest episode—create a library of evergreen content you can share repeatedly over time.
2. Monitor performance and feedback
Pay attention to download trends, listener behavior, and reviews. What’s working? What could improve? Use tools like Chartable or your host’s built-in analytics to understand your audience better.
3. Repurpose like a pro
One of the smartest ways to grow after you start a podcast is to repurpose every episode:
Turn it into a blog post (hello, SEO!)
Extract quotes for carousels or LinkedIn posts
Pull 15-second clips for Instagram or TikTok
Use segments for email newsletters
This gives your content a longer shelf life and allows different types of learners to engage with your message.
Common Mistakes to Avoid When You Start a Podcast
Let’s save you some time. Here are pitfalls I see often (especially for busy founders and service providers):
Lack of a launch strategy. Don’t just upload your first episode and hope people find it. Build buzz with a teaser campaign, trailer episode, and at least 3 episodes at launch.
Inconsistent publishing schedule. If you promise weekly episodes, show up. Consistency builds trust and audience loyalty.
No clear call-to-action (CTA). Every episode should guide listeners to a next step: download a freebie, join your list, book a call, or follow you on social.
Trying to do everything yourself. Editing, promoting, writing show notes, scheduling guests—it’s a lot. Consider hiring help or partnering with a podcast agency if it’s taking too much off your plate.
Ready to Start a Podcast That Amplifies Your Brand?
Starting a podcast isn’t about being the next Joe Rogan or NPR—it’s about showing up authentically and consistently for your audience. It’s about owning your message, building trust, and creating content that converts.
If you’re feeling overwhelmed or unsure where to start, don’t worry—you’re not alone. Whether you need help with launch strategy, editing, content planning, or promotion, that’s where Soul Podcasting Collective comes in.
We specialize in helping thought leaders, service providers, and small business owners start a podcast that feels true to their voice and moves the needle in their business.
Let’s talk.Book a discovery call and let’s bring your podcast vision to life—with clarity, strategy, and a whole lot of soul.
I’m beyond excited to welcome you to the very first episode of Soul Podcasting—a space I created with passion and purpose, just for you. Listen below…
If you’re a purpose-driven entrepreneur, a creative leader, or someone with a story that needs to be heard, you’re in the right place. Whether you’re just dreaming about starting a podcast or you’re already behind the mic and looking to grow, Soul Podcasting is here to walk with you every step of the way.
In this inaugural episode, I open up about why I started this podcast. This isn’t just a mic and some audio files—it’s a movement. A platform to amplify voices that matter. It’s about connection, storytelling, and the soulful journey behind the scenes of impactful podcasting.
I also take a moment to share my own podcasting journey—how I began nearly two decades ago (before it was even “cool”), and how podcasting became one of the most powerful tools I’ve used to build authority, grow community, and make an impact in both business and life.
And now? I’m thrilled to bring all of that experience into this next chapter—as your Impact Podcast Coach. My mission is simple: to help you create a podcast that not only sounds good but feels aligned with who you are and what you’re called to do. Whether you want to educate, inspire, connect, or convert—this show will give you the tools, mindset, and strategy to do it well.
So, welcome. Pull up a chair (or plug in those earbuds), and let’s explore the soulful side of podcasting together.
🎧 Listen to the episode, and if something resonates with you—or you have questions about starting or growing your podcast—I’d love to hear from you. Drop a comment right here on the blog, or send me a voice message. Your voice matters, and I want to know what’s on your heart.
Thank you so much for tuning in, friend. I’ll be back next week with fresh tips, inspiration, and strategies to help you build a podcast that leaves a lasting impact.
Until then—keep creating, keep speaking, and keep showing up soulfully.
With love, Demetria Zinga Founder, Soul Podcasting Collective
